A presentation for professional speakers at the Asia Professional Speakers Convention 2018 in Singapore. Focused on three take-aways - be world-class, be of service, and join the Giving Economy. The emphasis is on all of us owning the digital stage, with the same energy, commitment and passion as we give to the physical stage.
Re-membering the Bard: Revisiting The Compleat Wrks of Wllm Shkspr (Abridged)...
It's the age of digital reputations, how's yours?
1. @ A n d r e a T E d w a r d s # A P S C 1 8
It’s the age of
digital reputations,
how’s yours?
@ A n d r e a T E d w a r d s
@ T h e D i g i t a l C o n v e r s a t i o n a l i s t
2. @ A n d r e a T E d w a r d s # A P S C 1 8
There has never been a BETTER
TIME to be a great speaker
There has never been a
WORSE TIME to be a bad speaker
@ A n d r e a T E d w a r d s # A P S C 1 8
3. @ A n d r e a T E d w a r d s # A P S C 1 8
There’s never been a better time
to be AWESOME on social media
There’s never been a worse time
to be BAD on social media
@ A n d r e a T E d w a r d s # A P S C 1 8
4. @ A n d r e a T E d w a r d s # A P S C 1 8
This is our
digital stage
5. @ A n d r e a T E d w a r d s # A P S C 1 8
Passion
Enthusiasm
Energy
Commitment
@ A n d r e a T E d w a r d s # A P S C 1 8
6. @ A n d r e a T E d w a r d s # A P S C 1 8
FOMO
@ A n d r e a T E d w a r d s # A P S C 1 8
7. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s # A P S C 1 8
8. @ A n d r e a T E d w a r d s # A P S C 1 8
Matthew Crawford
Attention is a resource
a person has only so
much of it
ATTENTION
ECONOMY
@ A n d r e a T E d w a r d s
9. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s
10. @ A n d r e a T E d w a r d s # A P S C 1 8
Look at the numbers…
3 Billion
On Social Media
1 Million
New active mobile social users
(Source: We Are Social)
Enough blogs published to fill
Time Magazine for
770 years
EVERY SINGLE DAY
@ A n d r e a T E d w a r d s # A P S C 1 8
12. @ A n d r e a T E d w a r d s # A P S C 1 8
CONTENT SHOCK…
01
Data asphyxiation
- William van Winkle
02
03
04
05
06
Data smog
- David Shenk
Information fatigue
syndrome
- David Lewis
Cognitive overload
- Eric Schmidt
Time famine
- Leslie Perlow
Infobesity or
infoxication
- Wikipedia
@ A n d r e a T E d w a r d s # A P S C 1 8
17. @ A n d r e a T E d w a r d s # A P S C 1 8
Why not
bigger?
Not good
enough?
No lucky
break?
Or not
enough of
a hustler?
18. @ A n d r e a T E d w a r d s # A P S C 1 8
IN THE BUSINESS
OF EARNING
TIME…
@ A n d r e a T E d w a r d s # A P S C 1 8
19. @ A n d r e a T E d w a r d s # A P S C 1 8
Start with
YOUR
WHY
@ A n d r e a T E d w a r d s # A P S C 1 8
20. @ A n d r e a T E d w a r d s # A P S C 1 8
My Why...
I’m changing
the world for
the better
@ A n d r e a T E d w a r d s # A P S C 1 8
21. @ A n d r e a T E d w a r d s # A P S C 1 8
Meaning
What’s your cause?
Powerful
@ A n d r e a T E d w a r d s # A P S C 1 8
A cause to support
22. @ A n d r e a T E d w a r d s # A P S C 1 8
Business leaders
100% Do NOT like
the social noise
@ A n d r e a T E d w a r d s # A P S C 1 8
23. @ A n d r e a T E d w a r d s # A P S C 1 8
We can’t
contribute to
the noise
24. @ A n d r e a T E d w a r d s # A P S C 1 8
Pay
Attention
to your
field
@ A n d r e a T E d w a r d s # A P S C 1 8
25. @ A n d r e a T E d w a r d s # A P S C 1 8
Track your industry
Go deep in your area
Who’s doing great?
What bad looks like?
@ A n d r e a T E d w a r d s # A P S C 1 8
26.
27. @ A n d r e a T E d w a r d s # A P S C 1 8
Is it
World Class?
@ A n d r e a T E d w a r d s
@ T h e D i g i t a l C o n v e r s a t i o n a l i s t
29. @ A n d r e a T E d w a r d s # A P S C 1 8
Create conversations
Worth investing in
Respond, respond,
respond
@ A n d r e a T E d w a r d s # A P S C 1 8
Keeps it top of feed
31. @ A n d r e a T E d w a r d s # A P S C 1 8
I’m sorry
but…
Not genuine
No magic
Diminishes value
Outsource a speaking opp?
No one should outsource
32. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s # A P S C 1 8
33. @ A n d r e a T E d w a r d s # A P S C 1 8
Inspiration to make your day,
but sometimes when you’re in a
bad mood and someone shares
a positive quote, you just want
to smack them in the head
Quote from a Dead White Man
34. @ A n d r e a T E d w a r d s # A P S C 1 8
It’s an Act of
Service
@ A n d r e a T E d w a r d s
@ T h e D i g i t a l C o n v e r s a t i o n a l i s t
35. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s # A P S C 1 8
36. @ A n d r e a T E d w a r d s # A P S C 1 8
How do you
build trust?
Deliver value01
Better, richer
or deeper
02
Making your
mum happy?
03
@ A n d r e a T E d w a r d s # A P S C 1 8
37. @ A n d r e a T E d w a r d s # A P S C 1 8
Own your
digital stage
Tie it to a
mission
@ A n d r e a T E d w a r d s # A P S C 1 8
38. @ A n d r e a T E d w a r d s # A P S C 1 8
Be of
service
It’s not
about you.
It’s never
been about
you.
@ A n d r e a T E d w a r d s # A P S C 1 8
39. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s # A P S C 1 8
40. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s
One-stop-shop in
content marketing,
employee
advocacy, social
leadership
Takes me out of the
story
41. @ A n d r e a T E d w a r d s # A P S C 1 8
When you share your
own information,
you are …
When you share other’s
information, you are….
@ A n d r e a T E d w a r d s # A P S C 1 8
42. @ A n d r e a T E d w a r d s # A P S C 1 8
Join the Giving
Economy
@ A n d r e a T E d w a r d s
@ T h e D i g i t a l C o n v e r s a t i o n a l i s t
43. @ A n d r e a T E d w a r d s # A P S C 1 8
Hashtags
and
handles
Support
speakers
and clients
Love the
brand
Love the
event
organizers
At
events
@ A n d r e a T E d w a r d s # A P S C 1 8
44. @ A n d r e a T E d w a r d s # A P S C 1 8
WIN WIN!
Support our community
45. @ A n d r e a T E d w a r d s # A P S C 1 8
Give
Have conversations
Champion others
Be a cheerleader
@ A n d r e a T E d w a r d s # A P S C 1 8
46. @ A n d r e a T E d w a r d s # A P S C 1 8
Shall we make a
commitment?
@ A n d r e a T E d w a r d s
@ T h e D i g i t a l C o n v e r s a t i o n a l i s t
47. @ A n d r e a T E d w a r d s # A P S C 1 8
Our commitment
Social support tribes
10 members
Create group
Not just friends
3 actions/month for fellow
members minimum
Feedback
@ A n d r e a T E d w a r d s # A P S C 1 8
Share work there
48. @ A n d r e a T E d w a r d s # A P S C 1 8
Potential
reach? Each do 3 things = 30 actions
1st degree = 15,000
20% interact?
2nd degree = 1.5 million
3rd degree = 150 million
10 members - average 500 each
49. @ A n d r e a T E d w a r d s # A P S C 1 8
None of
this is
easy
@ A n d r e a T E d w a r d s # A P S C 1 8
50. @ A n d r e a T E d w a r d s # A P S C 1 8
Integrity
Value
No short
cuts
Long-
term
AuthenticWorth
their time
@ A n d r e a T E d w a r d s # A P S C 1 8
52. @ A n d r e a T E d w a r d s # A P S C 1 8@ A n d r e a T E d w a r d s # A P S C 1 8
53. @ A n d r e a T E d w a r d s # A P S C 1 8
Where is the wisdom we have
lost in knowledge?
Where is the knowledge we
have lost in information?
T.S. Eliot
@ A n d r e a T E d w a r d s # A P S C 1 8