2. The Interactive Effect
Boosting Video Performance
Erika Trautman — CEO Rapt Media
Andrea Scott — Director Digital Marketing Gaiam TV

3. Andrea Scott
Director of Digital Marketing for Gaiam TV
• 15 years experience in digital marketing
• Specialize in user acquisition for consumer
brands
• Direct response for driving revenue

4. Who is Gaiam TV?
YOGA & FITNESS
SEEKING
TRUTH
SPIRITUAL GROWTH

5. The need for
segmentation

7. Interactive video goals
1. Improve conversion rate from display
2. Identify opportunities with visitors
3. Improve user experience on site

8. User experience
Audience segmentation
Easier path to conversion
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9. K
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13. Erika Trautman
CEO & Founder, Rapt Media
• Founded Emmy-winning video production
company
• Expert in innovative storytelling
• Published in Entrepreneur, Wired,
AdExchanger, Adotas

14. B A
+
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15. Shoppable videos
Maybellin
e NY
Kara Ross

16. Marketing
Deloitte
NZ
Philips

17. Education & Training
Learning Care
Group
SGOSS

19. GET STARTED

20. GET STARTED
A: Linear
GET STARTED
B: Interactive
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21. 50% traffic 50% traffic
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22. z
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GET STARTED GET STARTED

24. z
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32%
9%
6%
23%
65%
3%
2%
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52%
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65%

26. Doubled conversions
AGAINST KEY METRIC

27. WHAT THIS MEANS FOR YOU AND
YOUR BUSINESS

29. TOP 10 THINGS TO CONSIDER WHEN
PLANNING YOUR INTERACTIVE VIDEO
1. Define success
2. Plan ahead
3. Consider Audience
4. Add value
5. Design
6. Think Action
7. Plan Distribution

30. Sneak peek of Gaiam TV
Phase II