1. Andrea Rudolph-Miller
816.560.4126 • www.linkedin.com/pub/andrea-rudolph-miller/3/4a0/52b
arudolphmiller@gmail.com
Marketing • Sales • Strategic Planning • Management • Communication
• Presentation • Client Service • Public Relations • Team Building • Content Strategy
Professional Profile
Professional marketing, communications and relationship sales expert with more than 20 years of management
level experience. My passion is healthcare marketing, strategy development and fulfillment with a heavy
emphasis on digital marketing and accountability.
Overview of Key Professional Skills
· Provide quality sales service to C-suite clients, marketing managers, advertising planners and buyers.
· Deep knowledge of healthcare, senior living, education, legal, retail, commercial real estate industries.
· Skilled in digital, social, print, magazine, remote, radio, TV, direct- email, and content marketing.
· Well versed in P2P, B2B and B2C marketing.
· Utilize combination of new and traditional media based on desired results.
· Develop media strategy, direct budgets, buy media and match analytics of various industry goals.
· Use technology strategy to solve project or client needs.
· Experience devising corporate and product branding, design, development and implementation.
· Ability to gather project requirement, implement into a project process and deliver against goals.
· Public relations, media relations and crisis management experience.
· Project manager and sales team leader for product launch, promotion and goal attainment of products.
· Well versed in event development; tradeshows, corporate promotions at events and event webinars.
· Annual revenue signings of $1 to $5 million annually.
· Strong presentation skills, proficient in Microsoft Office, Excel, PowerPoint, CRM software.
Experience
The McClatchy Company 11/1997 - Present
The Kansas City Star Media Company. Formerly owned by Knight Ridder.
Digital Connect Interactive Media Specialist 4/2013 - Present
-Promoted from Group Lead Healthcare Marketing Accounts Manager
· Consult with C-Suite executives, presidents, managers and advertising agency media buyers to develop
a strategic plan to increase branding and financial return utilizing digital and print advertising platforms.
· Responsible for meeting goal attainment of 25% over year prior.
· Rank in the top 5% of digital sales team.
· Lead an average of $500,000 to $800,000 annual book of digital, print, free standing inserts, direct mail
business.
· Strong relationship builder who excels at quality customer service.
· Ongoing communication, quality interpersonal skills, strong financial and quality presentation skills.
· Extensive knowledge of healthcare and banking industries.
· Able to plan/buy optimize and explain results from both network and site direct campaigns.

2. Group Lead & Healthcare Marketing Accounts Manager 4/2004 – 4/2013
– promoted from Central Business District Account Executive
· Oversaw $5 million in group territory revenue by negotiating major contracts with customers and
advertising agencies to fine-tune hospital branding and service-line marketing in-addition to private-
practice marketing (P2P) utilizing a suite of digital and print media options.
· Developed strategic marketing plans based on analysis of client goals, cost per customer, expectations.
· Ranked in the top 5% of all sales staff.
· Annual additional book of business 1.5million in local healthcare accounts and retirement facilities.
· Managed execution of monthly Healthcheck healthcare sections, features, rates, collateral, and events.
· Developed new products with advertising, marketing, editorial and production.
· Supervised product sales efforts of 3 team members.
· Worked with the team to maximize sales by reviewing current account performance, developing growth
strategies and organizing prospecting strategies.
· Awarded numerous sales accolades including sales trips for the years 2006, 2007, 2008, 2009, 2012.
Central Business District Account Executive 3/1999 - 4/2004
– promoted from Niche Magazine Advertising Executive
• Managed $450,000 in annual sales revenue from B2B, retail, restaurant, and entertainment accounts.
• Sales revenue was in the top 10% of peers each year for three years.
• Managed sales efforts of 7 person team for local weekly “City” magazine.
Niche Magazine Advertising Account Executive 11/1997-3/1999
· Negotiated major account sponsorships for Bridal Spectacular event.
· Managed and grew product sales of three magazines and 2 trade shows.
· Worked closely with 25 peers by co-selling my products to their newspaper customers.
· Increased revenue 140% with average of 100 accounts per month.
Cohen-Esrey Real Estate Company - Kansas City, MO 1995-1997
Assistant Marketing Director
• Served as Marketing Director for more than nine months.
• Created strategies to build the firm's image and 40+ sales associates and officers.
• Managed and hired marketing Interns.
• Media planner/buyer.
• Coordinated market analysis, lease/sale campaigns of owned/operated properties.
WDAF-TV- Kansas City, MO Television News Producer 1993-1995
KSNT-TV & KTKA-TV Topeka, KS Television News Producer/Field Reporter 1991- 1993
Education
Washburn University 1989-1991
BA - Broadcast Journalism, English Minor
University of Kansas 1987-1989
Pre-Med, Broadcast Journalism