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PROBLEM
«Italy is at the 2° place in Europe, following Germany, for the amount of plastic consumed, out of which 40%
is used to produce packaging. [Plastic Report, Greenpeace, 2018]
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
ECONOMY: The post COVID crisis could force 30% of SMEs to shut down their
businesses within a year (ConfCommercio, 2020)
LABOUR MARKET: 28,9% youth unemployment rate (ISTAT, 2019)
SOCIAL: growing demand for buying locally, urban requalification, sustainability
OUR SOLUTION- PROXIMITY E-COMMERCE
A LOCAL AMAZON PERFORMING LIKE UBER
AFFORDABLE & SIMPLE: no entry cost and turn-key solutions
FLEXIBLE: local drivers that provide fast, customized, and reliable delivery of
goods
Survey:
 delivery time > 2 days for 83% of respondents;
 interaction with the driver appreciated by 75% of respondents.
CIRCULAR: packaging saving & giving back 25% of the fees to social initiatives
Survey:
 positive feedback on Give-Back by 95% of respondents
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
PRODUCT
A PLATFORM WHICH:
ENABLES THE MATCHING OF SHORT-RANGE DEMAND AND SUPPLY while
cutting down sorting centres' fixed costs (warehouses' decentralization)
ALLOWS URBAN RENOVATION PROJECTS
PRESERVES THE «REAL» IN-STORE EXPERIENCE:
• shop assistants as influencer
• QR code on store windows to see in advance the catalog
SECURES PRIVACY THROUGH INTEGRATED BLOCKCHAIN
Survey:
 91% willing to interact with shop assistant before closing the purchase;
 75% would prefer to return the purchased product personally vs online
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
TARGE
T
MARKE
T
Source: Eurostat, 2018; ISTAT, 2019; Casaleggio Associati Report, 2020
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
TOTAL ADDRESSABLE MARKET:
60.359.546 reachable users
SEGMENTED ADDRESSABLE
MARKET:
11.069.275 servable users accounting
for €48,5 billion revenues
SHARE OF MARKET
5%:
554.463 obtainable
users accounting for
€2,4 billion online
revenues
COMPETITION
L
D
LOGO’S DIMENSION = how much offer is diversified
D = Demand (number of users)
L = Locality (local transactions/ total transactions)
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
BUSINESS MODEL
(Italian market values)
▪ FEE ON TRANSACTIONS (5%):
Revenues 1st Year 270.000€ - Revenues 5th Year 2.500.000€
▪ ALL-INCLUSIVE FEE ON TRANSACTIONS (15%): warehouse’s digitalization, delivery
management, and customer care on us:
Revenues 1st Year 320.000€ - Revenues 5th Year 5 2.900.000€
▪ EXTRA SERVICES (e.g. 360° product view, product view in AR in-app advertising,
cryptocurrency intermediation, data monetization, 1€ fixed fee per each order for
subsidized deliveries)
Revenues 1st Year 1 170.000€ - Revenues 5th Year 1.800.000€
GIVE-BACK PROGRAM (25% of our fees to the block, 5% to the customer)250.000€ during the 1st Year - 2.300.000€ during the 5th Year
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
GO-TO-MARKET
▪ PARTNERSHIPS MANAGEMENT :
 with local pony express drivers at the beginning and then with riders
 with vendors to support them in organizing their digital windows
 with vendors’ category associations to have promotional support
▪ INTEGRATION of marketing and communication between Block Buy and
vendors, and FREE QR CODES to the first 1000 vendors
▪ ACTIVE MANAGEMENT OF THE INITIAL URBAN RENOVATION
PROJECTS, managing implementation and communication to create
awareness about social impact
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
JUN-AUG 2020 SEP-DEC 2020 2021 - 2022 2023-2025
RESEARCH & TEST LAUNCH & LISTEN NATIONAL EXPANSION GOING INTERNATIONAL
▪ Integrate virtual shops
(AR/VR)
▪ Expand functionalities
(auctions, instalment
payments)
▪ Integrate Blockchain for
cryptocurrency Give Back
and communications’
security
▪ Expansion in Italy & Europe
▪ A round : 10.000.000€
▪ Develop commercial
networks and offices
globally
▪ Global technological
implementations to offer
new services (MR/VR)
▪ B round : 25.000.000€
ROADMAP
▪ Partnership
development to
automate
subscription
processes and to
arrange standard
deliveries
▪ MVP’s development
& bug fixing
▪ Surveys to customers
and initial vendors
scouting (we already
have +20k products
listed)
▪ Beta test in Rome
(IT), Novara’s
province (IT), small
town in the USA
▪ Consolidate vendors’
network and build
partnerships with
category associations
▪ Pilot urban renovation
project
▪ Create riders network
and develop standard
delivery partners
▪ Seed Round:
300.000€PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
FINANCIALS (ITALIAN MARKET)
ASSUMPTIONS:
▪ Deliveries: from 250.000 to
3.400.000 at Year 6
▪ Average Ticket: 30€
▪ Costs for HR/services equal to:
75% of the revenues from the all-
inclusive fee,
15% of the revenues from the basic
fee,
50% of the revenues from extra
services
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
0%
20%
40%
60%
80%
100%
120%
ROE ROI EBITDA/Sales
1st Year 2nd Year 3rd Year
FUNDIN
G
▪ 20.000€ for research, surveys, tests,
target definition, enrollments, entry
strategy
▪ 120.000€ for customers’ and vendors’
acquisition through marketing and
salesforce
▪ 130.000€ to develop the final framework
(30.000€ for MVP)
Marketing
Research
R&D
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
1° ROUND:
300.000€
TEAM
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
COFOUNDER/CMO
FLAVIA
D’ALTRU
I
ANDRE
A
RAZETOCOFOUNDERCOFOUNDER/COO
EMILIANO
CAPOBIANC
O COFOUNDER/CFO
ALESSAND
RO
CONTI
ANDREA
BALDINI
CEO
A NEW WAY TO DELIVER
PRODUCTS AND EARNINGS
Driver Amazon Seller Community Rider Seller BlockBuy
PROFI
T
SHAR
E
PROFI
T
SHAR
E
PROBLEM MARKETSOLUTION PRODUCT
COMPETITOR
S
ROADMAP
BUS
MODEL
GO-TO-
MKT
TEAM
FINANCIAL
S
FUNDING
THANKS FOR
YOUR ATTENTION
Delta Shippings t=1 t=2 t=3 t=4 t=5 t=6
168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
175,000% 561.170,82 € 1.247.681,61 € 2.005.772,65 € 3.614.586,25 € 5.345.592,64 € 7.860.693,53 €
150,000% 505.032,25 € 1.125.942,78 € 1.812.669,43 € 3.271.048,39 € 4.834.258,54 € 7.105.482,75 €
125,000% 448.893,69 € 1.004.202,35 € 1.619.565,13 € 2.927.509,97 € 4.322.924,44 € 6.350.273,05 €
100,000% 392.755,13 € 882.463,01 € 1.426.461,91 € 2.583.971,55 € 3.811.589,77 € 5.595.062,26 €
75,000% 336.616,57 € 760.723,10 € 1.233.358,70 € 2.240.433,69 € 3.300.255,66 € 4.839.852,04 €
50,000% 280.478,01 € 638.983,19 € 1.040.254,96 € 1.896.895,27 € 2.788.920,48 € 4.084.641,26 €
25,000% 224.339,45 € 517.243,85 € 847.151,18 € 1.553.356,85 € 2.277.586,37 € 3.329.431,56 €
12,500% 196.270,71 € 456.373,92 € 750.599,31 € 1.381.587,92 € 2.021.918,78 € 2.951.825,62 €
0,000% 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
-12,500% 140.132,15 € 334.634,00 € 557.496,10 € 1.038.049,50 € 1.510.584,68 € 2.196.615,92 €
-25,000% 112.062,32 € 273.764,59 € 460.944,23 € 866.280,57 € 1.254.917,60 € 1.819.010,55 €
-37,500% 83.993,59 € 212.894,09 € 364.392,88 € 694.511,64 € 999.250,58 € 1.441.405,14 €
-50,000% 55.923,76 € 152.024,16 € 267.841,02 € 522.742,15 € 743.583,50 € 1.063.799,77 €
-62,500% 27.855,02 € 91.154,75 € 171.288,58 € 350.973,22 € 487.915,90 € 686.194,92 €
-75,000% 214,80 €- 30.284,82 € 74.736,72 € 179.204,29 € 232.248,31 € 308.590,07 €
-100,000% 56.353,36 €- 91.455,09 €- 118.366,50 €- 164.334,13 €- 279.085,79 €- 446.620,72 €-
-125,000% 112.491,92 €- 213.195,00 €- 311.469,72 €- 507.872,55 €- 790.419,89 €- 1.201.831,50 €-
-150,000% 168.630,48 €- 334.934,34 €- 504.574,02 €- 851.410,41 €- 1.301.755,08 €- 1.957.041,20 €-
-175,000% 224.769,04 €- 456.674,77 €- 697.677,23 €- 1.194.948,83 €- 1.813.089,18 €- 2.712.251,99 €-
-200,000% 280.907,61 €- 578.413,60 €- 890.780,45 €- 1.538.487,25 €- 2.324.423,86 €- 3.467.462,20 €-
If we go short on transactions, we should adapt our business model
Sensitivity analysis: net income after % change in the number of shippings
Delta Average Ticket t=1 t=2 t=3 t=4 t=5 t=6
30,00 € 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
65,00 € 378.495,52 € 851.539,25 € 1.377.411,77 € 2.496.710,90 € 3.681.707,63 € 5.403.233,19 €
60,00 € 348.453,43 € 786.391,27 € 1.274.074,01 € 2.312.869,19 € 3.408.071,15 € 4.999.088,56 €
55,00 € 318.411,34 € 721.243,30 € 1.170.736,25 € 2.129.027,49 € 3.134.434,67 € 4.594.943,93 €
50,00 € 288.369,25 € 656.095,32 € 1.067.398,49 € 1.945.185,79 € 2.860.798,19 € 4.190.799,30 €
45,00 € 258.327,16 € 590.947,35 € 964.060,73 € 1.761.344,09 € 2.587.161,71 € 3.786.654,67 €
42,50 € 243.306,11 € 558.373,36 € 912.391,85 € 1.669.423,24 € 2.450.343,47 € 3.584.582,35 €
40,00 € 228.285,07 € 525.799,37 € 860.722,97 € 1.577.502,39 € 2.313.525,23 € 3.382.510,04 €
37,50 € 213.264,02 € 493.225,38 € 809.054,09 € 1.485.581,54 € 2.176.706,99 € 3.180.437,72 €
35,00 € 198.242,98 € 460.651,39 € 757.385,21 € 1.393.660,69 € 2.039.888,75 € 2.978.365,40 €
32,50 € 183.221,93 € 428.077,41 € 705.716,33 € 1.301.739,84 € 1.903.070,51 € 2.776.293,09 €
30,00 € 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
27,50 € 153.179,84 € 362.929,43 € 602.378,57 € 1.117.898,14 € 1.629.434,03 € 2.372.148,46 €
25,00 € 138.158,80 € 330.355,44 € 550.709,69 € 1.025.977,29 € 1.492.615,79 € 2.170.076,14 €
22,50 € 123.137,75 € 297.781,46 € 499.040,81 € 934.056,44 € 1.355.797,55 € 1.968.003,82 €
20,00 € 108.116,70 € 265.207,47 € 447.371,93 € 842.135,59 € 1.218.979,31 € 1.765.931,51 €
17,50 € 93.095,66 € 232.633,48 € 395.703,05 € 750.214,74 € 1.082.161,07 € 1.563.859,19 €
15,00 € 78.074,61 € 200.059,49 € 344.034,17 € 658.293,89 € 945.342,83 € 1.361.786,88 €
12,50 € 63.053,57 € 167.485,50 € 292.365,29 € 566.373,04 € 808.524,59 € 1.159.714,56 €
10,00 € 48.032,52 € 134.911,52 € 240.696,41 € 474.452,19 € 671.706,35 € 957.642,24 €
7,50 € 33.011,48 € 102.337,53 € 189.027,53 € 382.531,34 € 534.888,11 € 755.569,93 €
The business model is not affected by changes in the average ticket
Sensitivity analysis: net income after % change in the average ticket
Delta total revenues 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
50% 415.470,14 € 938.146,48 € 1.526.335,36 € 2.763.870,75 € 4.090.395,26 € 6.011.611,06 €
45% 390.743,21 € 883.882,17 € 1.439.106,57 € 2.608.465,58 € 3.857.980,96 € 5.667.872,03 €
40% 366.016,29 € 829.617,87 € 1.351.877,78 € 2.453.060,40 € 3.625.566,66 € 5.324.133,00 €
35% 341.289,36 € 775.353,56 € 1.264.648,98 € 2.297.655,22 € 3.393.152,36 € 4.980.393,97 €
30% 316.562,44 € 721.089,25 € 1.177.420,19 € 2.142.250,05 € 3.160.738,06 € 4.636.654,94 €
25% 291.835,51 € 666.824,95 € 1.090.191,40 € 1.986.844,87 € 2.928.323,76 € 4.292.915,92 €
20% 267.108,59 € 612.560,64 € 1.002.962,61 € 1.831.439,70 € 2.695.909,47 € 3.949.176,89 €
15% 242.381,66 € 558.296,34 € 915.733,82 € 1.676.034,52 € 2.463.495,17 € 3.605.437,86 €
10% 217.654,74 € 504.032,03 € 828.505,03 € 1.520.629,35 € 2.231.080,87 € 3.261.698,83 €
5% 192.927,81 € 449.767,72 € 741.276,24 € 1.365.224,17 € 1.998.666,57 € 2.917.959,80 €
0% 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 €
-5% 143.473,96 € 341.239,11 € 566.818,66 € 1.054.413,82 € 1.533.837,97 € 2.230.481,74 €
-10% 118.747,04 € 286.974,81 € 479.589,87 € 899.008,64 € 1.301.423,67 € 1.886.742,71 €
-15% 94.020,11 € 232.710,50 € 392.361,08 € 743.603,47 € 1.069.009,38 € 1.543.003,69 €
-20% 69.293,19 € 178.446,19 € 305.132,28 € 588.198,29 € 836.595,08 € 1.199.264,66 €
-25% 44.566,26 € 124.181,89 € 217.903,49 € 432.793,11 € 604.180,78 € 855.525,63 €
-30% 19.839,34 € 69.917,58 € 130.674,70 € 277.387,94 € 371.766,48 € 511.786,60 €
-35% 4.887,59 €- 15.653,28 € 43.445,91 € 121.982,76 € 139.352,18 € 168.047,57 €
-40% 29.614,51 €- 38.611,03 €- 43.782,88 €- 33.422,41 €- 93.062,12 €- 175.691,46 €-
-45% 54.341,44 €- 92.875,34 €- 131.011,67 €- 188.827,59 €- 325.476,41 €- 519.430,49 €-
-50% 79.068,36 €- 147.139,64 €- 218.240,46 €- 344.232,77 €- 557.890,71 €- 863.169,52 €-
A significant amount of costs are variable, that's why sensitivity is relatively low
Sensitivity analysis: net income after % change in total revenues
t=1 t=2 t=3 t=4 t=5 t=6
Solution
1. Live communication
with the vendor and the
rider
2. In-store return and
cash-on-delivery option
3. Give-back 25% fees
to the local area and
short-range shipments
Unique Value
Proposition
Whatever the
customer may
need helping
those around him
Key Metrics
1. Total orders per
week
2. Listed products
3. Average ticket
4. Give-back
5. Crypto transactions
Problem
1. No possibility to
virtually interact
neither with the
vendor nor with the
carrier
2. Online return
policies and
procedures are
complicated and
often is not possible
to pay cash-on-
delivery
3. Urban areas to
renovate and
unstainable status
quo (C02 and
packaging)
Unfair
advantage
Sellmasters’s
expertise to provide all-
inclusive services to
vendors.
AR Market’s expertise
to provide QR codes
and services with
augmented reality.
Complementary
competences among
the co-founders’
team.
Channels
1. Internet
2. In-store advertising
3. Promotional support
by Public sector and
trade associations.
Customer
segments
In the short-term, we
will target the age-
group 20-60, who is
resident locally, and
already purchased
online.
In the medium-term,
we target those who
never purchased online
because of one of the
following reasons:
complexities to return
products, impossibility
of seeing the product,
impossibility to pay
cash-on-delivery.
Revenue Streams (1° year)
1. Revenues from the basic fee (5% on each transaction):
300k
2. Revenues from the additional all-inclusive fee (15% on
each transaction): 725k
3. Revenues from extra services such as QR codes,
advanced reality, data monetization, in-app advertising: 15k
Cost Structure (1° year)
1. Platform development: 30k for the MVP, additional 120k
to develop the full-featured marketplace
2. Variable costs to provide the all-inclusive package to
vendors (equal to 80% of the revenues from all-inclusive
fee)
3. Promotional expenditures equal to 150k
(salesforce&marketing)

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Block buy pitch_v7_eng

  • 1.
  • 2. PROBLEM «Italy is at the 2° place in Europe, following Germany, for the amount of plastic consumed, out of which 40% is used to produce packaging. [Plastic Report, Greenpeace, 2018] PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING ECONOMY: The post COVID crisis could force 30% of SMEs to shut down their businesses within a year (ConfCommercio, 2020) LABOUR MARKET: 28,9% youth unemployment rate (ISTAT, 2019) SOCIAL: growing demand for buying locally, urban requalification, sustainability
  • 3. OUR SOLUTION- PROXIMITY E-COMMERCE A LOCAL AMAZON PERFORMING LIKE UBER AFFORDABLE & SIMPLE: no entry cost and turn-key solutions FLEXIBLE: local drivers that provide fast, customized, and reliable delivery of goods Survey:  delivery time > 2 days for 83% of respondents;  interaction with the driver appreciated by 75% of respondents. CIRCULAR: packaging saving & giving back 25% of the fees to social initiatives Survey:  positive feedback on Give-Back by 95% of respondents PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 4. PRODUCT A PLATFORM WHICH: ENABLES THE MATCHING OF SHORT-RANGE DEMAND AND SUPPLY while cutting down sorting centres' fixed costs (warehouses' decentralization) ALLOWS URBAN RENOVATION PROJECTS PRESERVES THE «REAL» IN-STORE EXPERIENCE: • shop assistants as influencer • QR code on store windows to see in advance the catalog SECURES PRIVACY THROUGH INTEGRATED BLOCKCHAIN Survey:  91% willing to interact with shop assistant before closing the purchase;  75% would prefer to return the purchased product personally vs online PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 5. TARGE T MARKE T Source: Eurostat, 2018; ISTAT, 2019; Casaleggio Associati Report, 2020 PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING TOTAL ADDRESSABLE MARKET: 60.359.546 reachable users SEGMENTED ADDRESSABLE MARKET: 11.069.275 servable users accounting for €48,5 billion revenues SHARE OF MARKET 5%: 554.463 obtainable users accounting for €2,4 billion online revenues
  • 6. COMPETITION L D LOGO’S DIMENSION = how much offer is diversified D = Demand (number of users) L = Locality (local transactions/ total transactions) PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 7. BUSINESS MODEL (Italian market values) ▪ FEE ON TRANSACTIONS (5%): Revenues 1st Year 270.000€ - Revenues 5th Year 2.500.000€ ▪ ALL-INCLUSIVE FEE ON TRANSACTIONS (15%): warehouse’s digitalization, delivery management, and customer care on us: Revenues 1st Year 320.000€ - Revenues 5th Year 5 2.900.000€ ▪ EXTRA SERVICES (e.g. 360° product view, product view in AR in-app advertising, cryptocurrency intermediation, data monetization, 1€ fixed fee per each order for subsidized deliveries) Revenues 1st Year 1 170.000€ - Revenues 5th Year 1.800.000€ GIVE-BACK PROGRAM (25% of our fees to the block, 5% to the customer)250.000€ during the 1st Year - 2.300.000€ during the 5th Year PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 8. GO-TO-MARKET ▪ PARTNERSHIPS MANAGEMENT :  with local pony express drivers at the beginning and then with riders  with vendors to support them in organizing their digital windows  with vendors’ category associations to have promotional support ▪ INTEGRATION of marketing and communication between Block Buy and vendors, and FREE QR CODES to the first 1000 vendors ▪ ACTIVE MANAGEMENT OF THE INITIAL URBAN RENOVATION PROJECTS, managing implementation and communication to create awareness about social impact PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 9. JUN-AUG 2020 SEP-DEC 2020 2021 - 2022 2023-2025 RESEARCH & TEST LAUNCH & LISTEN NATIONAL EXPANSION GOING INTERNATIONAL ▪ Integrate virtual shops (AR/VR) ▪ Expand functionalities (auctions, instalment payments) ▪ Integrate Blockchain for cryptocurrency Give Back and communications’ security ▪ Expansion in Italy & Europe ▪ A round : 10.000.000€ ▪ Develop commercial networks and offices globally ▪ Global technological implementations to offer new services (MR/VR) ▪ B round : 25.000.000€ ROADMAP ▪ Partnership development to automate subscription processes and to arrange standard deliveries ▪ MVP’s development & bug fixing ▪ Surveys to customers and initial vendors scouting (we already have +20k products listed) ▪ Beta test in Rome (IT), Novara’s province (IT), small town in the USA ▪ Consolidate vendors’ network and build partnerships with category associations ▪ Pilot urban renovation project ▪ Create riders network and develop standard delivery partners ▪ Seed Round: 300.000€PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 10. FINANCIALS (ITALIAN MARKET) ASSUMPTIONS: ▪ Deliveries: from 250.000 to 3.400.000 at Year 6 ▪ Average Ticket: 30€ ▪ Costs for HR/services equal to: 75% of the revenues from the all- inclusive fee, 15% of the revenues from the basic fee, 50% of the revenues from extra services PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING 0% 20% 40% 60% 80% 100% 120% ROE ROI EBITDA/Sales 1st Year 2nd Year 3rd Year
  • 11. FUNDIN G ▪ 20.000€ for research, surveys, tests, target definition, enrollments, entry strategy ▪ 120.000€ for customers’ and vendors’ acquisition through marketing and salesforce ▪ 130.000€ to develop the final framework (30.000€ for MVP) Marketing Research R&D PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING 1° ROUND: 300.000€
  • 13. A NEW WAY TO DELIVER PRODUCTS AND EARNINGS Driver Amazon Seller Community Rider Seller BlockBuy PROFI T SHAR E PROFI T SHAR E PROBLEM MARKETSOLUTION PRODUCT COMPETITOR S ROADMAP BUS MODEL GO-TO- MKT TEAM FINANCIAL S FUNDING
  • 15. Delta Shippings t=1 t=2 t=3 t=4 t=5 t=6 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € 175,000% 561.170,82 € 1.247.681,61 € 2.005.772,65 € 3.614.586,25 € 5.345.592,64 € 7.860.693,53 € 150,000% 505.032,25 € 1.125.942,78 € 1.812.669,43 € 3.271.048,39 € 4.834.258,54 € 7.105.482,75 € 125,000% 448.893,69 € 1.004.202,35 € 1.619.565,13 € 2.927.509,97 € 4.322.924,44 € 6.350.273,05 € 100,000% 392.755,13 € 882.463,01 € 1.426.461,91 € 2.583.971,55 € 3.811.589,77 € 5.595.062,26 € 75,000% 336.616,57 € 760.723,10 € 1.233.358,70 € 2.240.433,69 € 3.300.255,66 € 4.839.852,04 € 50,000% 280.478,01 € 638.983,19 € 1.040.254,96 € 1.896.895,27 € 2.788.920,48 € 4.084.641,26 € 25,000% 224.339,45 € 517.243,85 € 847.151,18 € 1.553.356,85 € 2.277.586,37 € 3.329.431,56 € 12,500% 196.270,71 € 456.373,92 € 750.599,31 € 1.381.587,92 € 2.021.918,78 € 2.951.825,62 € 0,000% 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € -12,500% 140.132,15 € 334.634,00 € 557.496,10 € 1.038.049,50 € 1.510.584,68 € 2.196.615,92 € -25,000% 112.062,32 € 273.764,59 € 460.944,23 € 866.280,57 € 1.254.917,60 € 1.819.010,55 € -37,500% 83.993,59 € 212.894,09 € 364.392,88 € 694.511,64 € 999.250,58 € 1.441.405,14 € -50,000% 55.923,76 € 152.024,16 € 267.841,02 € 522.742,15 € 743.583,50 € 1.063.799,77 € -62,500% 27.855,02 € 91.154,75 € 171.288,58 € 350.973,22 € 487.915,90 € 686.194,92 € -75,000% 214,80 €- 30.284,82 € 74.736,72 € 179.204,29 € 232.248,31 € 308.590,07 € -100,000% 56.353,36 €- 91.455,09 €- 118.366,50 €- 164.334,13 €- 279.085,79 €- 446.620,72 €- -125,000% 112.491,92 €- 213.195,00 €- 311.469,72 €- 507.872,55 €- 790.419,89 €- 1.201.831,50 €- -150,000% 168.630,48 €- 334.934,34 €- 504.574,02 €- 851.410,41 €- 1.301.755,08 €- 1.957.041,20 €- -175,000% 224.769,04 €- 456.674,77 €- 697.677,23 €- 1.194.948,83 €- 1.813.089,18 €- 2.712.251,99 €- -200,000% 280.907,61 €- 578.413,60 €- 890.780,45 €- 1.538.487,25 €- 2.324.423,86 €- 3.467.462,20 €- If we go short on transactions, we should adapt our business model Sensitivity analysis: net income after % change in the number of shippings
  • 16. Delta Average Ticket t=1 t=2 t=3 t=4 t=5 t=6 30,00 € 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € 65,00 € 378.495,52 € 851.539,25 € 1.377.411,77 € 2.496.710,90 € 3.681.707,63 € 5.403.233,19 € 60,00 € 348.453,43 € 786.391,27 € 1.274.074,01 € 2.312.869,19 € 3.408.071,15 € 4.999.088,56 € 55,00 € 318.411,34 € 721.243,30 € 1.170.736,25 € 2.129.027,49 € 3.134.434,67 € 4.594.943,93 € 50,00 € 288.369,25 € 656.095,32 € 1.067.398,49 € 1.945.185,79 € 2.860.798,19 € 4.190.799,30 € 45,00 € 258.327,16 € 590.947,35 € 964.060,73 € 1.761.344,09 € 2.587.161,71 € 3.786.654,67 € 42,50 € 243.306,11 € 558.373,36 € 912.391,85 € 1.669.423,24 € 2.450.343,47 € 3.584.582,35 € 40,00 € 228.285,07 € 525.799,37 € 860.722,97 € 1.577.502,39 € 2.313.525,23 € 3.382.510,04 € 37,50 € 213.264,02 € 493.225,38 € 809.054,09 € 1.485.581,54 € 2.176.706,99 € 3.180.437,72 € 35,00 € 198.242,98 € 460.651,39 € 757.385,21 € 1.393.660,69 € 2.039.888,75 € 2.978.365,40 € 32,50 € 183.221,93 € 428.077,41 € 705.716,33 € 1.301.739,84 € 1.903.070,51 € 2.776.293,09 € 30,00 € 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € 27,50 € 153.179,84 € 362.929,43 € 602.378,57 € 1.117.898,14 € 1.629.434,03 € 2.372.148,46 € 25,00 € 138.158,80 € 330.355,44 € 550.709,69 € 1.025.977,29 € 1.492.615,79 € 2.170.076,14 € 22,50 € 123.137,75 € 297.781,46 € 499.040,81 € 934.056,44 € 1.355.797,55 € 1.968.003,82 € 20,00 € 108.116,70 € 265.207,47 € 447.371,93 € 842.135,59 € 1.218.979,31 € 1.765.931,51 € 17,50 € 93.095,66 € 232.633,48 € 395.703,05 € 750.214,74 € 1.082.161,07 € 1.563.859,19 € 15,00 € 78.074,61 € 200.059,49 € 344.034,17 € 658.293,89 € 945.342,83 € 1.361.786,88 € 12,50 € 63.053,57 € 167.485,50 € 292.365,29 € 566.373,04 € 808.524,59 € 1.159.714,56 € 10,00 € 48.032,52 € 134.911,52 € 240.696,41 € 474.452,19 € 671.706,35 € 957.642,24 € 7,50 € 33.011,48 € 102.337,53 € 189.027,53 € 382.531,34 € 534.888,11 € 755.569,93 € The business model is not affected by changes in the average ticket Sensitivity analysis: net income after % change in the average ticket
  • 17. Delta total revenues 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € 50% 415.470,14 € 938.146,48 € 1.526.335,36 € 2.763.870,75 € 4.090.395,26 € 6.011.611,06 € 45% 390.743,21 € 883.882,17 € 1.439.106,57 € 2.608.465,58 € 3.857.980,96 € 5.667.872,03 € 40% 366.016,29 € 829.617,87 € 1.351.877,78 € 2.453.060,40 € 3.625.566,66 € 5.324.133,00 € 35% 341.289,36 € 775.353,56 € 1.264.648,98 € 2.297.655,22 € 3.393.152,36 € 4.980.393,97 € 30% 316.562,44 € 721.089,25 € 1.177.420,19 € 2.142.250,05 € 3.160.738,06 € 4.636.654,94 € 25% 291.835,51 € 666.824,95 € 1.090.191,40 € 1.986.844,87 € 2.928.323,76 € 4.292.915,92 € 20% 267.108,59 € 612.560,64 € 1.002.962,61 € 1.831.439,70 € 2.695.909,47 € 3.949.176,89 € 15% 242.381,66 € 558.296,34 € 915.733,82 € 1.676.034,52 € 2.463.495,17 € 3.605.437,86 € 10% 217.654,74 € 504.032,03 € 828.505,03 € 1.520.629,35 € 2.231.080,87 € 3.261.698,83 € 5% 192.927,81 € 449.767,72 € 741.276,24 € 1.365.224,17 € 1.998.666,57 € 2.917.959,80 € 0% 168.200,89 € 395.503,42 € 654.047,45 € 1.209.818,99 € 1.766.252,27 € 2.574.220,77 € -5% 143.473,96 € 341.239,11 € 566.818,66 € 1.054.413,82 € 1.533.837,97 € 2.230.481,74 € -10% 118.747,04 € 286.974,81 € 479.589,87 € 899.008,64 € 1.301.423,67 € 1.886.742,71 € -15% 94.020,11 € 232.710,50 € 392.361,08 € 743.603,47 € 1.069.009,38 € 1.543.003,69 € -20% 69.293,19 € 178.446,19 € 305.132,28 € 588.198,29 € 836.595,08 € 1.199.264,66 € -25% 44.566,26 € 124.181,89 € 217.903,49 € 432.793,11 € 604.180,78 € 855.525,63 € -30% 19.839,34 € 69.917,58 € 130.674,70 € 277.387,94 € 371.766,48 € 511.786,60 € -35% 4.887,59 €- 15.653,28 € 43.445,91 € 121.982,76 € 139.352,18 € 168.047,57 € -40% 29.614,51 €- 38.611,03 €- 43.782,88 €- 33.422,41 €- 93.062,12 €- 175.691,46 €- -45% 54.341,44 €- 92.875,34 €- 131.011,67 €- 188.827,59 €- 325.476,41 €- 519.430,49 €- -50% 79.068,36 €- 147.139,64 €- 218.240,46 €- 344.232,77 €- 557.890,71 €- 863.169,52 €- A significant amount of costs are variable, that's why sensitivity is relatively low Sensitivity analysis: net income after % change in total revenues t=1 t=2 t=3 t=4 t=5 t=6
  • 18. Solution 1. Live communication with the vendor and the rider 2. In-store return and cash-on-delivery option 3. Give-back 25% fees to the local area and short-range shipments Unique Value Proposition Whatever the customer may need helping those around him Key Metrics 1. Total orders per week 2. Listed products 3. Average ticket 4. Give-back 5. Crypto transactions Problem 1. No possibility to virtually interact neither with the vendor nor with the carrier 2. Online return policies and procedures are complicated and often is not possible to pay cash-on- delivery 3. Urban areas to renovate and unstainable status quo (C02 and packaging) Unfair advantage Sellmasters’s expertise to provide all- inclusive services to vendors. AR Market’s expertise to provide QR codes and services with augmented reality. Complementary competences among the co-founders’ team. Channels 1. Internet 2. In-store advertising 3. Promotional support by Public sector and trade associations. Customer segments In the short-term, we will target the age- group 20-60, who is resident locally, and already purchased online. In the medium-term, we target those who never purchased online because of one of the following reasons: complexities to return products, impossibility of seeing the product, impossibility to pay cash-on-delivery. Revenue Streams (1° year) 1. Revenues from the basic fee (5% on each transaction): 300k 2. Revenues from the additional all-inclusive fee (15% on each transaction): 725k 3. Revenues from extra services such as QR codes, advanced reality, data monetization, in-app advertising: 15k Cost Structure (1° year) 1. Platform development: 30k for the MVP, additional 120k to develop the full-featured marketplace 2. Variable costs to provide the all-inclusive package to vendors (equal to 80% of the revenues from all-inclusive fee) 3. Promotional expenditures equal to 150k (salesforce&marketing)