Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Adapting Your Social Media Strategy During COVID-19

111 Aufrufe

Veröffentlicht am

How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?

We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.

Veröffentlicht in: Marketing
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Gehören Sie zu den Ersten, denen das gefällt!

Adapting Your Social Media Strategy During COVID-19

  1. 1. Adapting Your Social Media Strategy During COVID-19 COVID-19 Marketing Webinar Series
  2. 2. Speaker Intro Experience ü 10+ years product marketing at Rogers Communications & Atria Networks ü 3+ years startup marketing leadership in local SaaS industry ü Marketing Professor at Conestoga College (part-time) ü 3+ years marketing consulting at 2B Communications & LWDG Andrea Martin, Director of Marketing With over 15 years of marketing experience, Andrea is an experienced marketer passionate about helping brands understand why they are in business, what they want to accomplish and how they are going to get there. Driven by her natural curiosity to derive meaning from information, Andrea collaborates with clients to solve business problems with strategic marketing. ü Marketing & Communications ü Strategic & Marketing Planning ü Brand Strategy & Management ü Market Research ü Product Marketing ü Digital Marketing Expertise Andreamartin1 | andrea@lwdg.ca
  3. 3. Agency Introduction Boutique experience. Big agency results. Lesley Warren Design Group is a boutique agency dedicated to building brands through strategic marketing and design. We believe great design starts with great strategy derived from deep client understanding. As a team of seasoned marketing and creative professionals, we draw upon our collective talents and expertise to solve business challenges and execute meaningful design solutions that engage, differentiate and inspire. We tailor our solutions to our client’s needs, and manage expectations with transparency, authenticity and respect. We promise a boutique client experience backed by a proficient and passionate team who consistently deliver big agency results.
  4. 4. My goal for today is… ü understanding your online audiences ü creating targeted, engaging and meaningful content ü how to become more data-driven to get you thinking more strategically about: Disclaimer: this is not a how-to-guide for social execution…this is the more important step that comes before – strategic thinking and planning. There is no golden playbook when it comes to social media. Why am I posting this?
  5. 5. During the presentation… ü Reach – who are the audiences you currently reach and which ones do you desire to reach? ü Effectiveness – what’s working and what’s not? Do you know why? ü Measurement - how can you be more data-driven? Consider the following: Take notes & jot down your thoughts
  6. 6. Social Strategy Def: is a plan on how you plan to maximize reach, engagement and influence across your social channels in order to achieve marketing objectives, such as positively positioning your brand, growing your online community, and increasing brand loyalty. { What is a social strategy?
  7. 7. Why adapt your social strategy? üconsumer needs üemotions ücompetitive environments Because COVID-19 has changed… …and social distancing has forced people to work, connect and buy/sell in new ways online.
  8. 8. Why adapt your social strategy? ü influence consumer perception ü grow loyalty & following ü communicate brand values & personality Adapting helps protect and manage your brand image PERCEPTION is everything How do you want to be perceived?
  9. 9. Brand touch points: ü Pinterest ü LinkedIn ü Instagram ü Facebook ü Twitter ü YouTube ü Google+ ü Snapchat ü TikTok Social Channels
  10. 10. 3-Step Social Media Framework 1. Understand Your Audience 2. Tailor Your Content Strategy 3. Be Data Driven
  11. 11. Step 1 Understand Your Audience Consider: the difference between B2B & B2C social media Selecting the Right Social Media Channel for Your Business
  12. 12. Canadians DO engage with brands on social media Step 1 Understand Your Audience • A significant 86% of Canadians interact with businesses on social media • Canadians spend over 80% of their social media time interacting with companies. • Canadians also follow brands and businesses on social media as well: ü On Facebook, 59% follow businesses ü On Instagram 27% follow businesses Source: Canadian Internet Registration Authority (CIRA).
  13. 13. Strategy: Identify the social platforms that generate leads for your company. Step 1 Understand Your Audience Show us how you shared toilet paper with those in need and we will donate $1 for each social post that features #ShareASquare through June 1, 2020 (up to $100,000).
  14. 14. Canadians are engaging more on mobile. Step 1 Understand Your Audience Show us how you shared toilet paper with those in need and we will donate $1 for each social post that features #ShareASquare through June 1, 2020 (up to $100,000).
  15. 15. Adaption: Understand how COVID-19 has changed your audience’s behaviour. Step 1 Understand Your Audience Show us how you shared toilet paper with those in need and we will donate $1 for each social post that features #ShareASquare through June 1, 2020 (up to $100,000). Prizm5 - 68 Lifestyle Segments
  16. 16. Step 2 Tailor Your Content Strategy Consider: how to create the right content for the right platform
  17. 17. Strategy: Create useful content that also communicates your brand’s personality. STOP BEING BORING! Step 2 Tailor Your Content Strategy Show us how you shared toilet paper with those in need and we will donate $1 for each social post that features #ShareASquare through June 1, 2020 (up to $100,000).
  18. 18. Adaptation: Experiment & continually review and reprioritize throughout 2020 Monitor your audience’s emotions & needs Step 2 Tailor Your Content Strategy Change in incoming engagements on brands’ social posts, April vs March ü 7.3 more engagements per post per day on average across all networks and industries
  19. 19. Experiment with different types of content and publishing tools: ü Video ü Stories / Highlights ü Polls ü IGTV ü GoLive ü 3D Photos (Facebook) Step 2 Tailor Your Content Strategy You can now view insights and manage content from Instagram in Creator Studio on Facebook.
  20. 20. Step 3 Be Data Driven Consider: how social media monitoring can give you valuable audience insights.
  21. 21. Strategy: Monitor and report your social analytics and engagement trends to gain valuable insights. Engagement Rate by Reach (ERR) = total engagements per post / reach per post * 100 Step 3 Be Data Driven Show us how you shared toilet paper with those in need and we will donate $1 for each social post that features #ShareASquare through June 1, 2020 (up to $100,000).
  22. 22. Adaptation: Utilize social media monitoring tools to gain better insights: Step 3 Be Data Driven
  23. 23. Key KPI’s to Track: • Post Reach • Follower Growth • Post Engagement (ERR) • Sentiment Step 3 Be Data Driven 300 million people use Facebook stories daily
  24. 24. How to adapt your social media strategy? 3Steps Understand Your Audience Tailor Your Content Strategy Be Data Driven 1 21 3 5
  25. 25. Case Studies Social Media Pivots:
  26. 26. Case Studies Social Media Pivots:
  27. 27. Case Studies Social Media Pivots:
  28. 28. Case Studies Social Media Pivots:
  29. 29. Case Studies Social Media Pivots:
  30. 30. In Summary q The difference between how B2B and B2C social media works q How to create the right content for the right platform q How social media monitoring can offer valuable audience insights Consider the following…
  31. 31. 105 Randall Drive, Unit 2, Waterloo, Ontario 519.634.1124 • info@lwdg.ca • lwdg.ca Thank You

×