Learn the basics of PPC, Display Advertising, Paid Search Marketing.

1. AN INTRO TO THE BASICS

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5. Display
Banner Ads
Remarketing
Paid Social
Media Ads
Paid Search
YouTube Devices

6. Paid Search

7. Paid Search
• Google AdWords
• Bing Ads
• Why Paid Search?
• It’s where people are searching
• It compliments your SEO and other marketing
efforts
• It provides the ability to change messaging in
real time
• It can target the audience you need to reach
• It delivers fast and measurable results

8. • Displays on websites with related content
• Brand Awareness
• Engagement with website
• Why Display Ads?
• It’s where your customers are
• It’s critical for influencing consumers
• It’s accountable
• Brand Continuity
• Target your consumer base
Display
Banner Ads

9. Display
Banner Ads

10. Remarketing

11. Remarketing
Website
Visitors
Completed
Action
DO NOT
Complete
Action
Show Banner,
Video or Text Ad
Return to
Website
Show Banner,
Video or Text Ad
Return to
Website

12. Paid Social
Media Ads
• Facebook & Instagram Ads
• Twitter Ads
• LinkedIn Ads
• Benefits
• Interests
• Behaviors
• Geography
• Age
• Gender
• Language

13. Paid Social
Media Ads

14. Paid Social
Media Ads

15. Paid Social
Media Ads

16. Paid Social
Media Ads

17. Paid Social
Media Ads
• Why use Twitter?
• Branding/Brand Loyalty
• Increase followers
• Increase Website clicks or conversions
• Generate leads
• Collect email addresses
• Target
• Interests
• Behaviors
• Geography
• Age
• Gender
• Language

18. YouTube

19. YouTube
• In-Stream Ads (PreRolls)
• In-Display
• Why use YouTube?
• 2nd largest search engine
• US Adults spend an average of 5.5 hours a day
consuming video content
• YouTube Ads vs Television
• Local TV Ad Campaign buy -$20K month
• YouTube Ad Campaign - $1,000 - $3,000
month
• Average Cost per View - $0.12 - $0.25

20. Devices
• Mobile – over 50% of all searches in the United
States were completed on a mobile device
• Desktop
• Tablet

21. April 21, 2016
8:30 AM – 12:00 PM
Radisson Hotel Milwaukee West
2303 N. Mayfair Rd.
Milwaukee, WI 53226
May 5, 2016
1:00 – 2:00 PM CST
http://www.topfloortech.com/seminars

22. ANY QUESTIONS?