This document provides instructions and guidance for students taking a blogging course. It discusses choosing and setting up a WordPress blog, including selecting a name and theme. Students are assigned to publish weekly blog posts about PR topics and comment on classmates' blogs 4 times over the semester. The document offers tips for blogging effectively such as being authentic and consistent in publishing. It concludes with credits for the course instructor.

1. COMM 2337
Blog Blog Blog
Wordpress
101
Class 2
Fall 2011
FYI: Wordpress is a platform.
So is Blogger, Live Journal, Tumblr etc.
@AndreaGenevieve
andream@stedwards.edu

2. COMM 2337
Why Blog?
Wordpress
• Relevant
101 • Interesting
Class 2 • Unique
Fall 2011
• Timely
• Conversation
You have something to say!
@AndreaGenevieve
andream@stedwards.edu

3. COMM 2337
Before You Start
Wordpress * Is this something I see * How often will I
101 myself doing long
term?
publish?
* Is it s Need Vs.
* What will the main
Class 2
purpose of my blog
Want?
Fall 2011 * Do I have a niche?
be?
* Is my blogging more * What about
of a hobby or does it competition?
have some *Consider style, format,
professional look, feel, language,
application? theme
* Do I foresee putting * Who are my readers?
ads on my blog?
@AndreaGenevieve
andream@stedwards.edu

4. COMM 2337
What’s Next?
Wordpress
101
Class 2
Fall 2011
• Sign up for a blog at Wordpress.com
• Choose a name that represents YOU
• Email it to me
@AndreaGenevieve • Choose your look and feel
andream@stedwards.edu • Write your first entry

5. COMM 2337
Semester Assignment
Wordpress • Publish once a week-due each Tuesday
101 • Write at least 3 paragraphs with 2 links
• Subject MUST pertain to the PR industry or
Class 2 what we are covering in class. (Special
Fall 2011 event recaps, article reviews, PR News)
• Helpful sources include PR Week, PR
Squared,BrianSolis.com, PRNewser,
Marketing Daily or PRSarahEvans. Hint:
check Delicious.com/AndreaGenevievePR
@AndreaGenevieve
andream@stedwards.edu

6. COMM 2337
Commenting
• You will make 4 comments throughout the
semester.
Wordpress • To track comments, create ONE page of your
blog and name it Class Comments.
101 • Copy and paste your comment and include a
descriptive sentence about the post you
Class 2 commented on, with a link back to that
individual blog post. For example:
Fall 2011
“After we learning about social media and new media
communication last week Jane wrote about her privacy
concerns with regards to Twitter and PR. I thought she had
some solid points, but disagreed with parts of her argument on
the privacy issues of social media. This is the comment I left
on her blog:COPY PASTE COMMENT HERE”
• Comments should be constructive additions to
the original post or feedback related to the
post.
@AndreaGenevieve UNACCEPTABLE: “Great post! I really liked your
andream@stedwards.edu ideas.”

7. COMM 2337
Find Your Voice
Wordpress Blog Entry #1: How to write:
101 •Authentic
What is PR in your •Conversational
Class 2 own words and
Fall 2011 •Familiar vocabulary
give me an
example. Tell me •Inviting
why you are taking •Message matters most
this course. •Start short, sweet and
small
@AndreaGenevieve
andream@stedwards.edu

8. COMM 2337
Tips
Wordpress Tom8williams: @AndreaGenevieve
101 Be real. Write blogs that are open ended
and invite comments. Remember future
Class 2 employers may read their stuff. #blog
Fall 2011
Eglue: @AndreaGenevieve
Be consistent with the frequency of
publishing your work. write a piece once a
week, every week, you'll be top 1% of all
the blogs on the web. Search engines notice.
#blog
@AndreaGenevieve
andream@stedwards.edu

9. COMM 2337
Credits
Wordpress
101 Andrea Genevieve Michnik
Intro to PR COMM 2337
Class 2 St. Edwards University- Fall 2011
Fall 2011 E-mail: andream@st.edwards.edu
@AndreaGenevieve
All photos protected under Flickr Creative Commons
@AndreaGenevieve
andream@stedwards.edu