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COMM 2337
                           Analyze a Case Study

                        1. Everyone will get 1 case study
Mid                     2. Read it and highlight the parts you
                           agree and disagree with.
Term
                        3. Organize your paper in paragraph
        Fall 2011          format with the following headings:
                              •   Client Background and Situation
                              •   Research
                              •   Plan of Action
                              •   Communication
                              •   Measurement/Evaluation
                              •   Conclusion
                              •   Suggestions for 2011
@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                               Paper Details

Mid                     Each paper must include:
Term                    • Name, date, course number and
                          case study name
        Fall 2011       • Information typed,center aligned on
                          a cover page.

                        The paper itself will be double spaced
                          and a minimum of 3 pages in length.
                          (Times New Roman, 12 pt. font)

@AndreaGenevieve
andream@stedwards.edu
COMM 2337


                                    Example:

Mid                     Client Background: Community Shelter Board
                            of Ohio provides services to homeless
Term                        individuals.

        Fall 2011       Research: The riverbank area of Columbus, OH
                           has become a place for homeless men to
                           search for food and live.
                        1. Community leaders surveyed
                        2. Forums held
                        3. Communty survey
                        4. Communty input sessions
                        5. Interviews with local thought leaders
@AndreaGenevieve
andream@stedwards.edu
                        What did the research show about the
                           problem?
COMM 2337             Plan of Action: Edward Howard & Co. were
                           hired to help the CSB in a community
                           relations effort.


Mid                     Goals:
                          1: Build community support for the
Term                      Rebuilding Lives project (finding homes,
                          building a facility for substance abusers,
        Fall 2011         creating a shelter)
                         2:Inform the public to dispel myths, educate
                          the media and turn skeptics into supporters




@AndreaGenevieve
andream@stedwards.edu
COMM 2337




Mid                     Communication Execution:
                        • Community input sessions (informative)
Term                    • Public opinion poll
                        • High level community meeting presentation
        Fall 2011       • Annual fundraiser and annual report
                          integration
                        • Report to community kept key audiences up
                          to date
                        • Advisory committee formed
                        • Speakers bureau formed


@AndreaGenevieve
andream@stedwards.edu
COMM 2337



                        Evaluation:
Mid                     City council approved the project, 100
                           apartments have been opened for
Term                       the homeless, fundraiser hit a
                           record, the CSB received national
        Fall 2011          encouragement, many editorial
                           endorsements etc.



                        Did this accomplish objectives?

@AndreaGenevieve
andream@stedwards.edu
COMM 2337
                        Suggestions for 2011:

                        Include bloggers for media
Mid                        relations,use photos to show before
                           and after, create a video to garner
Term                       initial support, use Facbeook to
                           create a digital forum for
        Fall 2011
                           community members, highlight
                           community leaders who support the
                           project on short snippet videos,
                           create an e-newsletter to keep
                           community informed, send out
                           email reminders for the fundraiser,
                           host a virtual auction.
@AndreaGenevieve
andream@stedwards.edu

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PR Case Study Mid-Term

  • 1. COMM 2337 Analyze a Case Study 1. Everyone will get 1 case study Mid 2. Read it and highlight the parts you agree and disagree with. Term 3. Organize your paper in paragraph Fall 2011 format with the following headings: • Client Background and Situation • Research • Plan of Action • Communication • Measurement/Evaluation • Conclusion • Suggestions for 2011 @AndreaGenevieve andream@stedwards.edu
  • 2. COMM 2337 Paper Details Mid Each paper must include: Term • Name, date, course number and case study name Fall 2011 • Information typed,center aligned on a cover page. The paper itself will be double spaced and a minimum of 3 pages in length. (Times New Roman, 12 pt. font) @AndreaGenevieve andream@stedwards.edu
  • 3. COMM 2337 Example: Mid Client Background: Community Shelter Board of Ohio provides services to homeless Term individuals. Fall 2011 Research: The riverbank area of Columbus, OH has become a place for homeless men to search for food and live. 1. Community leaders surveyed 2. Forums held 3. Communty survey 4. Communty input sessions 5. Interviews with local thought leaders @AndreaGenevieve andream@stedwards.edu What did the research show about the problem?
  • 4. COMM 2337 Plan of Action: Edward Howard & Co. were hired to help the CSB in a community relations effort. Mid Goals: 1: Build community support for the Term Rebuilding Lives project (finding homes, building a facility for substance abusers, Fall 2011 creating a shelter) 2:Inform the public to dispel myths, educate the media and turn skeptics into supporters @AndreaGenevieve andream@stedwards.edu
  • 5. COMM 2337 Mid Communication Execution: • Community input sessions (informative) Term • Public opinion poll • High level community meeting presentation Fall 2011 • Annual fundraiser and annual report integration • Report to community kept key audiences up to date • Advisory committee formed • Speakers bureau formed @AndreaGenevieve andream@stedwards.edu
  • 6. COMM 2337 Evaluation: Mid City council approved the project, 100 apartments have been opened for Term the homeless, fundraiser hit a record, the CSB received national Fall 2011 encouragement, many editorial endorsements etc. Did this accomplish objectives? @AndreaGenevieve andream@stedwards.edu
  • 7. COMM 2337 Suggestions for 2011: Include bloggers for media Mid relations,use photos to show before and after, create a video to garner Term initial support, use Facbeook to create a digital forum for Fall 2011 community members, highlight community leaders who support the project on short snippet videos, create an e-newsletter to keep community informed, send out email reminders for the fundraiser, host a virtual auction. @AndreaGenevieve andream@stedwards.edu