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Attract and retain B2B buyers (keynote)
- 1. Attract and retain B2B users without breaking the bank
- 5. A user downloads a whitepaper and it is not ready to purchase @AndreaCruz92
- 6. We want to get creative but it’s hard! @AndreaCruz92
- 10. Hola! Digital Marketing Manager at KoMarketing PPC in all colors and forms Top 50 most influential PPC Expert in 2019 by PPC Hero Venezuela @AndreaCruz92
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- 15. Audiences Right Targeting, Right Results Attribution @AndreaCruz92
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- 34. @AndreaCruz92 “86% of companies getting high ROI (2X or greater) reported that personalization made up 21% or more of their marketing budget” Monetate 2019
- 35. @AndreaCruz92 “91% of consumers are more likely to shop with brands who provide relevant offers and recommendations” Accenture 2018 “86% of companies getting high ROI (2X or greater) reported that personalization made up 21% or more of their marketing budget” Monetate 2019
- 36. @AndreaCruz92 “91% of consumers are more likely to shop with brands who provide relevant offers and recommendations” Accenture 2018 “77% of companies who are currently practicing personalization reported revenue growth” Monetate 2019 “86% of companies getting high ROI (2X or greater) reported that personalization made up 21% or more of their marketing budget” Monetate 2019
- 37. @AndreaCruz92 “38% will stop doing business with a company if they find personalization efforts to be “creepy.” Accenture 2018 “91% of consumers are more likely to shop with brands who provide relevant offers and recommendations” Accenture 2018 “77% of companies who are currently practicing personalization reported revenue growth” Monetate 2019 “86% of companies getting high ROI (2X or greater) reported that personalization made up 21% or more of their marketing budget” Monetate 2019
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- 46. @AndreaCruz92 Scroll Depth Element Visibility Form Abandonment PDF Tracking
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- 48. increase lead flow and quality! @AndreaCruz92
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- 57. Audiences Right Targeting, Right Results Attribution @AndreaCruz92
Hinweis der Redaktion
- For the best chance of success, marketers need to attract, reach and engage all key stakeholders in buying decisions—throughout each stage of the purchase process. These are complex relationships with the average B2B purchase involving 3-5 decision-makers. That means you need to create content that speaks to both influencers and decision-makers—not always an easy task for B2B marketers who so often juggle multiple roles and responsibilities.
- https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574
- https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574
- https://www.emarketer.com/content/b2bs-aren-t-spending-big-on-digital-advertising-yet
- Brighttalk