2. To be Australia’s largest dedicated action sports lifestyle
destination through delivering a complete multimedia,
multi-channel experience providing niche advertising and
marketing solutions for brands targeting action,
adventure and youth culture.
We connect brands with our network reach of over 2
million dedicated action & adventure sports fans and
enthusiasts through custom campaigns and strategies
that immerse your brand in our culture. We offer creative
and strategic services designed to connect you with our
niche audiences in an authentic environment through
speaking their language.
[ OUR MISSION IS SIMPLE ]
[ WHAT WE DO ]
3. Riptide is the global
voice of
bodyboarding and
has been for 25
years. Riptide’s
presence in
bodyboard media is
unrivalled and
boasts a large and
loyal following with
an extremely active
digital community.
Surfing Life was
founded in 1985
with the aim of
delivering both
timely reporting and
top quality
production values. It
quickly became a
market leader and
remains an
influential front
runner in surf media
to this day.
Freerider MX has
been the corner
stone of Freestyle
Motocross media
since 1999. We’ve
been documenting
the sport and its
lifestyle since day 1
and represent the
“go to” channel for
FMX fans around
the world.
Wakeboarding is a
sport, a passion, a
community – a life.
Union Wakeboarder
Magazine is
committed to those
who call
wakeboarding
‘theirs’ by reflecting
and portraying the
sport in a modern
light.
Flowmountainbike.co
m is the leading
online resource for
Australasian mountain
bikers of all
disciplines. With up-
to-date news from
Australia, New
Zealand and around
the world, new
product information,
race coverage and
more,
flowmountainbike.co
m is the ultimate local
web resource that
mountain bikers can
count on.
[ OUR NETWORK ]
4. JARRYD MCNEIL
5 x X-Games
Medalist, 2014
Monster Energy Dirt
Shark Biggest Whip
Winner
ROB ADELBERG
X-Fighters and Night
of the Jumps
Participant, multiple
FMX contests across
the globe.
WE HAVE PUT TOGETHER A NETWORK OF INFLUENCERS WITHIN OUR COMMUNITY TO ASSIST OUR
ADVERTISERS IN REACHING THEIR TARGET AUDIENCE. USING OUR INFLUENCERS PROFILE TO LEVERAGE
BUY-IN FROM THEIR AUDIENCE IS AN INVALUABLE TOOL FOR OUR ADVERTISERS.
LANCE RUSSELL
Freerider MX Project
Bike Pilot, Multiple
Australian Show
Rider, Social Media
Personality
CAM SINCLAIR
Crusty Demons and
Nitro Circus Live
Rider, Back Flip
distance record, X
games medalist, X-
Fighters participant.
STEVE MINI
Crusty Demons,
Nitro Circus Live and
Showtime FMX Rider.
Various Competition
wins in Australia.
EMMA MCFERRAN
Crusty Demons
Rider, First Australian
Female to back flip a
dirt bike, Night of
the Jumps rider,
2012 Best Female
FMX Rider.
RUSSELL BROTHERS FILMS
RBF is a versatile team of
highly motivated and
creative filmmakers based in
Sydney. They are social
media leaders and produce
progressive content.
JACKSON STRONG
Crusty Demons
Rider, Multiple X
Games Medalist,
Winter X Games and
X-Fighters
participant.
[ OUR INFLUENCERS ]
5. “To our followers, Action Sports are
more than just a pastime; they are a
complete lifestyle that they immerse
themselves in.”
• 80% Male
• Core age group: 18 – 45yrs
• 84% spend up to 3 or more hours online each day
• 84% spend half or more of their time online
looking at Action Sports related media
• 91% buy products online
• 74% have purchased a product advertised with us
[ OUR AUDIENCE] [ THEIR HABITS ]
7. Video Content with product/brand integration
- Published to YouTube Channel/Facebook page
- 15 sec INSTAGRAM teaser
Social Media Marketing
- INSTAGRAM/FACEBOOK shout out eg:
FB video, IG video, IG image, Blog post
sharing, Social Media Competition
- Facebook Boosted Post: $100 boost
reaches 21,000-55,000 people
[ OUR SOLUTIONS ]
8. Influencer incorporation
- Sharing via influencer networks social
channels
Sponsored Blog posts
- Editorial blog post covering your brand or product
- Product review on freeridermx.com
- Shared via social channels incl. custom INSTAGRAM image
Campaign types
- Brand Story - Tell your story to our
audience and build your brand
- Product Story - Tell the story of
product or range
- Competition - Reach maximum
number of users through a strong
giveaway competition with an
engagement requirement for entry
- Custom Campaigns
[ OUR SOLUTIONS ]
9. Website Banner Advertising
- Limited number of Leaderboard, Medium Rectangle,
Tower and Site Skin banners available
STANDARD BANNER ADS:
Leaderboard: 728px (W) x 90px (H)
Medium Rectangle: 300px (W) x 250px (H)
Tower Rectangle: 300px (W) x 600px (H)
Site Take Over: *Requires 3 sizes - Responsive
[ OUR SOLUTIONS ]
10. Direct Selling/EDM
- Products/Features can be featured in mail outs to title EDM
databases.
Product Reviews
- Review of client products shared to our
audience
[ OUR SOLUTIONS ]
11. We follow a simple yet thorough process
with each campaign from understanding
the product and objective to planning the
optimal route to success and ultimately
detailed reporting.
UNDERSTAND
REPORT
RESEARCH
PLAN
CREATE
ACTIVATE
WHAT
WHY
WHEN
HOW
OPTIMIZE
CHANNELS
CREATIVE
TIMELINE
[ OUR APPROACH ]
13. [ CASE STUDY ]
CAMPAIGN CLIENT / COVER-MORE TRAVEL INSURANCE
CAMPAIGN / TRAVEL DIARY, PART 2
CHANNEL / WWW.RIPTIDEMAG.COM.AU
CREATIVE / BLOG POST ARTICLE, SUPPORTING PHOTOGRAPHY
SOCIAL MEDIA / FACEBOOK POST X 2
REACH UNIQUE VIEWERS
1,213 1,429
PAGE VIEWS
32,141
FACEBOOK
4:02
TIME ON PAGE
(SITE AVERAGE 2:23)
467
FACEBOOK
LIKES
3
FACEBOOK
COMMENTS
FACEBOOK
SHARES
27
[ *CASE STUDY PERIOD 7 DAYS FROM CAMPAIGN LAUNCH ]
14. [ CASE STUDY ]
CAMPAIGN CLIENT / RYOBI TECHNOLOGIES AUSTRALIA
CAMPAIGN / HOW TO APPLY YOUR GRAPHICS KIT
CHANNEL / WWW.FREERIDERMX.COM
CREATIVE / BLOG POST ARTICLE, SUPPORTING PHOTOGRAPHY & VIDEO
SOCIAL MEDIA / FACEBOOK, INSTAGRAM, YOUTUBE
REACH UNIQUE VIEWERS
293 325
PAGE VIEWS
11,109
FACEBOOK
5:49
TIME ON PAGE
(SITE AVERAGE 1:38)
1128
SOCIAL MEDIA
LIKES
165
SOCIAL MEDIA
COMMENTS
FACEBOOK
SHARES
60
16,193
VIDEO VIEWS
[ *CASE STUDY PERIOD 7 DAYS FROM CAMPAIGN LAUNCH ]
15. WE BUILD CUSTOM CAMPAIGNS
ACROSS OUR MEDIA CHANNELS TO
IMMERSE YOUR BRAND IN OUR
CULTURE.
Andre Albert
D I R E C T O R
Welcome to our world.
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