Slides for Communication Planning at Budapest Business School

1. Communication planning

2. Business Strategy
Communication Plan

3. Mission
Business plans
Communication plans

4. Mission
statement
communicating
the purpose of
the organization

5. Properly crafted mission statements
Serve as filters to separate
what is important from what is not
Clearly state which markets
will be served and how
Communicate a sense of intended
direction to the entire organization

6. simple bold constant commits
Properly crafted mission statements

7. Mission statement
• Way of communicating the purpose of the organization
• Normally short and simple statements which outline what the organization's
purpose is and are related to the specific sector an organization operates in.
• Although most of the time it will remain the same for a long period of time, it is
not uncommon for organizations to update their mission statement and generally
happens when an organization evolves.
• Properly crafted mission statements
• serve as filters to separate what is important from what is not,
• clearly state which markets will be served and how, and
• communicate a sense of intended direction to the entire organization.
• The mission statement should guide the actions of the organization, spell out its
overall goal, provide a path, and guide decision-making. It provides "the
framework or context within which the company's strategies are formulated." It is
like a goal for what the company wants to do for the world.
https://en.wikipedia.org/wiki/Mission_statement

9. Make
people
happy

10. http://www.coca-colacompany.com/our-company/mission-vision-values/
To refresh the world…
To inspire moments of optimism and happiness…
To create value and make a difference.

11. … Facebook’s mission is to give people the power to share and make
the world more open and connected.
https://www.facebook.com/facebook/info

12. A computer on every desk
and in every home.

13. To enable people and businesses
throughout the world
to realize their full potential.

14. https://www.microsoft.com/en-us/about

15. Mission
Business plans
Communication plans

16. Business Priorities of Heineken
http://www.theheinekencompany.com/about-us/company-strategy/our-business-priorities

17. Our Business Priorities of Microsoft

18. Mission
Business plans
Communication plans

19. Campaign Calendar: Consumer
Owner Start Date End Date IO Nr. Budget Source of Fund Files Status
Campaign 1 Pager
Approval
Action Plan
Approval
a-zswink 21.ápr 30.jún tbd 5 000$ Category Plan
https://microsoft.sharep
oint.com/teams/humktg
/CMO/_layouts/15/start
a-zswink 15.nov 17.márc 5208913 100 000$ CEE Fund
https://microsoft.sharep
oint.com/teams/humktg
/bgs/Client/_layouts/15
on track approved
a-zswink 28.febr 30.máj 5208789, 5208792 50 000$ CCG Redeploy
https://microsoft.sharep
oint.com/teams/humktg
/CMO/_layouts/15/start
on track 05.febr
a-zswink 14.márc 08.ápr
5208758, 5208759,
5208747
50 000$ Category Plan, tbd
https://microsoft.sharep
oint.com/teams/humktg
/CMO/_layouts/15/start
planned 31.jan
a-zswink 15.ápr 30.máj 5208759, 5208747 10 000$ Category Plan
https://microsoft.sharep
oint.com/teams/humktg
/CMO/_layouts/15/start
on track 30.jan
H2 Campaign Status & Follow-up Approval Dates

20. Campaign 1 pager

21. PR Calendar

22. Social Calendar

23. Communication planning