Public Facility

1. Public Facility Campaign
A proposal by
Andhika Perkasa Putra
University of Canberra  Bachelor of Politics and international
Relations
KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY.
PROJECT ‘KEEP’

2. Public Facilities satisfy specific individual or community needs
- including safety and security,
communication, recreation, sport, education,
health, public administration, religious,
cultural and social. It is generally provided by
the government.
- GUIDELINES FOR HUMAN SETTLEMENT PLANNING AND
DESIGN
Important characteristic of public facilities,
the benefits of public facilities can be shared
by many people.

3. Overview
There is a concerning lack
of accessible, clean, and
safe network of public toilets
in Jakarta.
Especially in public areas
such as public parks,
traditional markets, and even
bus stations. Majority of
clean, safe and accessible
public toilets in Jakarta are
can only be found in
Shopping Malls, Hotels and
Office Buildings, with
condition that it is only
accessible to customers,
hotel guests’, and office
workers.
Public toilets that are
currently available to the
public are unsanitary,
outdated with poor level of
hygiene. Moreover most
public toilets in Indonesia are
fertile breeding grounds for
disease
The current situation is
unacceptable for a capital
city.
62%Public toilet floors in
Jakarta were wet, dirty and
moist, the perfect home for
contagious bacteria and
micro-organisms.
- Jakarta Post

4. “Public toilets represent society’s finest aspirations about
responsible civil behaviour. A great city has great public
toilets” (Bridgeman).
“The conditions in most public toilets especially in bus and
train terminals and traditional markets is hygienically poor,”
– Naning Adiwoso, Indonesian Toilet Association
Chairwoman
According to Mrs. Adiwoso to make
things worst, our people are generally
ignorant about bathroom habits and
hygiene standards. Furthermore,
“Toilet users often throw garbage such
as paper towels on the floor and rarely
flush the toilet,” she said.

5. WHAT?
PUBLIC TOILETS
WHERE?
PUBLIC AREAS
•BUS STATION
•TRAIN STATION
•AIRPORT
•PUBLIC PARKS
WHY?
1. HEALTH
2. PUBLIC DECENCY
3. CULTURAL
PROJECT SCOPE - JAKARTA

6. PRESERVING PUBLIC TOILETS IS ONE OF THE EASIEST
THING WE CAN DO. THE HARD PART IS TO CHANGE OUR
ATTITUDE, OPINION AND BEHAVIOUR.

7. PROJECT “KEEP”
KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY

8. PROJECT “KEEP” will be using Behavioural Communication Model as
base model. This model will force a behavioural change in target publics
through 4 critical steps.
Awareness
In order to start a push
towards any behavioural
change, creating awareness
is the first key step
Latent Readiness
Through awareness people
gain experience,
information, beliefs,
opinions and emotions to
start either positive or
negative readiness
Triggering Event
Behaviour
The goal is to create
behavioural change on
community level through
state level

9. First Phase
SOCIAL MEDIA
CAMPAIGN
Message Shaping
PROJECT “KEEP”
Second Phase
Engaging Community and
Stakeholder
(Governor’s Office, Local
Government, NGO, Health
Department)
Final Phase
CREATING
INVOLVEMENT
International Toilet Day
November 19
January Day 1 up to Final Phase
PROJECT TIMELINE

10. SOCIAL MEDIA CAMPAIGN – FIRST PHASE
•RAISING AWARENESS ISSUE ON PUBLIC HEALTH AND SAFETY THROUGH SOCIAL MEDIA
(TWITTER, FACEBOOK, AND BLOG)
•ENCOURAGE PEOPLE TO TAKE PUBLIC TOILETS PHOTO IN THEIR COMMUNITY AND POST
TO SOCIAL MEDIA (TWITTER, INSTAGRAM, PATH) USING #KEEPITCLEAN, AND ENCOURAGE
OTHER TO DO THE SAME THROUGH ONLINE MEDIA
•CREATE A UNIVERSAL PUBLIC TOILET ETIQUETTE

11. ENGAGING COMMUNITY AND STAKEHOLDER – SECOND PHASE
•ENGAGING THE MEDIA TO LAUNCH THE MOVEMENT KEEPING PUBLIC TOILET IN
JAKARTA CLEAN.
•WORKING WITH THE LOCAL GOVERNMENT AND GOVERNER’S OFFICE
•CREATE A FORUM AND TALKSHOW WITH THE HEALTH DEPARTMENT TO HELP
INCREASE AWARENSS OF PUBLIC HEALTH AND SAFETY

12. INTERNATIONAL TOILET DAY – FIRST PHASE
•CAR FREE DAY EVENT WITH PORT-A-POTTIE AVAILABLE THROUGH OUT SUDIRMAN
•GATHERING AND MUSIC EVENT WITH ABANG NONE DKI JAKARTA
•AWARENESS CAMPAIGN FOR PROJECT “KEEP”

13. PROJECT EVALUATION
WILL BE CONDUCTED AT
THE END OF EVERY
PHASE
OBJECTIVES
•INCREASE AWARENESS OF PUBLIC HEALTH AND SAFETY
•MORE NETWORK OF PUBLIC TOILETS
•IMPROVE QUALITY OF PUBLIC TOILETS THROUGH OUT JAKARTA
•DECREASE IN WATERBORNE DISEASES

14. COST PROJECTION
First Phase
Posters and Design Rp 7.500.000
Documentation Rp 1.500.000
Administration Rp 2.000.000
Second Phase
Talk show Rp 12.500.000
Final Phase
International Toilet Day Event Rp 90.000.000
Emergency Fund Rp 2.500.000
TOTAL Rp 115.000.000

15. CITED WORKS
Bivins, Thomas H. Public Relations Writing. New York: McGraw Hill, 2008.
Willcox, Dennis J, Phillip H Ault, Warren K Agee, and Cameron Glen T. PUBLIC
RELATIONS Strategies and Tactics. New York: Longman, 2000.