Slides setting out why LinkedIn Is The Preferred B2B Social Marketing Platform

1. • a faberNovel study. Half of the site’s
members Why LinkedIn Is The
are business decision makers, while
69 percent make more thanSocial per year
Preferred B2B $60,000
and 79 percent are 35 years of age or older.
Marketing Platform
Anders Pink

2. LinkedIn offers:
• a faberNovel study. Half of the site’s
members are • 250m people makers, while
business decision
69 percent make more than $60,000 per year
• Company pages & groups
and 79 percent In mail years of age or older.
• are 35 options
• Ads targeted by role
• Sponsored mails
Anders Pink

3. Half of LinkedIn’s members are
business decision makers
• 69faberNovel study. than of the site’s
a percent make more Half
members are business decision makers, while
$60,000 per year
69 percent make more than $60,000 per year
79 percent are 35are 35 yearsor age or older.
and 79 percent years of age of
older
Figures from faberNovel
Anders Pink

4. “People think of it just as a place to secure
a new job. But six times more
• a faberNovel study. Half of the site’sseeking
impressions flow from people
members are business about companies while
decision makers, than
information
69 percentthose specifically looking for a per year
make more than $60,000 new job.”
and 79 percent are 35 years of age or older.
Josh Graff, Head of LinkedIn Marketing
Solutions across Europe
Anders Pink

5. B2B 2014 North American
Content Marketing
Trends
Anders Pink

6. Visitors to corporate
websites from social
media sites.
LinkedIn drives most
traffic.
Anders Pink

7. LinkedIn delivers more
customers.
HubSpot 2013 State of
Inbound Marketing.
Anders Pink

8. B2B Marketers have most
confidence in LinkedIn.
B2B 2014 North American
Content Marketing
Trends
Anders Pink

9. HP used LinkedIn recommendation adverts, see the
example, to actively encourage people to recommend HP
products and to share these recommendations with their
networks.
• a faberNovel study. Half of the site’s
members are business decision makers, while
Within the first two 2 weeks of running the ads over 2,000
69 percent make more than products per year
LinkedIn members recommended HP$60,000 and they
gained 300,000 followers in 2 years of age or older.
and 79 percent are 35 months.
HP became the first company to
gain over 1 million followers of
their LinkedIn company page.
Anders Pink

10. Vodafone UK's business division
uses LinkedIn to promote its Your
Better Business website.
“LinkedIn is a powerful
platform for disseminating
business information.”
Helen Moon,
Head of Enterprise Brand
Vodafone UK
Anders Pink

11. Samsung created a microsite for Galaxy Note 2, invited
visitors to sign in with their LI profiles & encouraged
them to share with their LinkedIn connections.
• a faberNovel study. Half of the site’s
This enabled Samsung to reach 20 million people.
members are business decision makers, while
69 percent make more than $60,000 per year
"It provided a platform for or older.
and 79 percent are 35 years of agedriving word
of mouth and shifting perceptions
among consumers worldwide.“
Andy Hwang ,Samsung's director of
social media marketing,
Anders Pink

12. • a faberNovel"It is becoming the site’s highstudy. Half of a hub for
members arequality business information."
business decision makers, while
69 percent make more than $60,000 per year
and 79 percent are 35 years of age or older.
ComScore
Anders Pink

13. Monitoring
• a faberNovel study. Half of the site’s
• Track your updates
members are business decision makers, while
69 percent make more than $60,000 per year
• Number followers, likes and
and 79 percent are 35 years of age or older.
shares
Read article on how to improve
your LinkedIn marketing
Anders Pink

14. • a faberNovel study. Half of the site’s
Thank You
members are business articles onmakers, while
decision
Read more
69 percent make marketing at $60,000 per year
B2B more than the
and 79 percent are 35 years of age or older.
Anders Pink website
www.anderspink.com
Anders Pink