The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy. Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time. With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code. It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.

1. REACHand
CAPTIVATE
How to
By AndersLindgren
your most likely buyers?
3 min
guide
TheMARKETING
MARKSMANSHIP
CODE™

2. BATTLE FOR
ATTENTION
The
has changed.

3. WWW
In the rumbling digital and
urban jungle, people are
BOMBARDEDwith a quad zillion messages.

4. Never have so many had so much CONTENT
and so many offers to choose from.

5. It has radically changed
how buyers READ, SHOP
and PROCESS
information.

6. First of all, most people DISLIKE ads.
Consumers hate ads.
Display ads don’t work.
Users don’t click on
banners. Full screen
pop-ups elicit rage as
they interrupt browsing –
especially on mobiles.”
The Communication Trends Report
2016 from Hotwire, succinctly
sums it all up.

7. Secondly, there are all sorts of ways to BLOCK
out the messages you’re sending out.
Technically
and mentally.

8. TURNING
UP THE
VOLUME
and mashing
up lots of content
won’t work any longer.
It’s just too much noise.

9. So-Me
There are too many
SCREAMING to be
heard at the same time.

10. With two decades of experience as marketing
director, I understand how daunting the brave
new digital marketing world can be.
So, I started on a QUEST
to find a surefire formula.
What I created will
make your marketing
way more powerful.

11. TheMARKETING
MARKSMANSHIP
CODE™
I looked at all the best methods and tools and
consolidated them into ONE FORMULA:

12. It’s an easy to ADOPT and unbelievable
powerful marketing formula.
So you can create top-notch content,
that’s relevant to your audience and
capture high quality leads.
All based on one
methodology and
a set of tactics.

13. A TRUSTWORTHY SOUL
A WARM HEART
A PRECISE FOCUS
A CLEAR MIND
The ESSENCE of reaching and captivating
your buyers lies in four essential human skills:

14. A PRESICE FOCUS
Decide precisely what your
business is and identify exactly
who your most likely buyers are,
then act resolutely to reach them.
1

15. Create from your heart with warmth,
empathy and genuine appreciation
for your buyers, then your creations
will more easily reach their hearts.
A warm
heart
2

16. Clarity of writing follows clarity of
thought, so think about what you
want to say, then say it as clearly
as possible.
3
A CLEAR MIND

17. Demonstrate that you can and
know your stuff, share insights
that is useful for your buyers and
highlight customer testimonials
and your credentials.
A trustworthy soul
4

18. CRUX OF
THE MATTER?
What’s the

19. When you are precise in your focus
and bring together the noble energies
of your heart, mind and soul,
then you master the Marketing
Marksmanship Code. ”
– ANDERS LINDGREN, digital
pioneer, PR-veteran and
content marketing specialist
™

20. To have a precise focus is the ZEN
of the Marketing Marksmanship Code™.
It gives focus to your energy
and channels it in the
right direction.

21. Without focus our
efforts are easily
wasted.
With focus our
efforts can have
tremendous
IMPACT.

22. YOU WILL
FAIL!
It doesn’t matter how great your content is,
if you don’t reach your most likely buyers –
Toput it bluntly:

23. Check out the 3 versions
of this presentation.
You find all of them
on slideshare.com
http://bit.ly/1Lb6d03
Take the 3, 10 or 30 minute tour to SUCCESS.
3 min
guide
10 min
guide
30 min
guide

24. TheMARKETING
MARKSMANSHIP
CODE™
IN ACTION
8The magic formula
You might also want to see my
supplementary report
It will soon be
published here
on Slideshare.

25. Here you will learn more about
my magic 8 formula
Stay tuned!

26. © 2016 Anders Lindgren.
The information in this guide is copyrighted, and The Marketing Marksmanship
Code™ and symbol are trademarks of Anders Lindgren.
Sharing and copying is permitted only if the information remains unchanged and
licensee "Anders Lindgren" is referred to as the source.
The information can not be published in print in any media without the prior consent
of the copyright holder.
• Text , design and illustrations : Anders Lindgren
• Photos: © Adobe Stock, © Dreamstime
• Typefaces : Myriad Pro , Myriad Pro Black and Lobster
Contact: Anders Lindgren.
E- mail:
Phone : +47 921 30 430

27. ABOUT THE AUTHOR and creator of
The Marketing Marksmanship Code™.
Hey, my name is Anders Lindgren.
People who know me well, would label
me as a digital pioneer, PR-veteran and
content marketing specialist. I have two
decades of experience as a marketing
and communication director for large
professional services firms, primarily
PwC and Sopra Steria.
Throughout my career I have been
passionate about sharing insights, and
helping people and brands communicate
in a way that makes them shine and
stand out from the crowd.