Presentation from Riga, Latvia. "Data Security Solutions" Ltd. ITSEC Conference.

1. Mobile market in Figures
&
SAFE
Māris Ķikāns,
Samsung Electronics Baltics

2. Samsung Electronics
- 55 subsidaries accros the World, business in 85 countries
- 32 R&D centres, 10 regional EHQ
Samsung Electronics Baltics (SEB)
Estonia, Tallinn
Latvia, Riga (head office)
Lithuania, Vilnius

3. Products
IT products Mobile Communications CE products
B2B products

4. SEB, Industry overview
Market Share % Market Position %
Tablets 36 1
Digital Camera 15 3
LCD / LED TV 41.8 1
Note PC and Notebooks 11 4
Monitors 26 1
Mobile Phones 46.2 1
Source: GfK 12’Sept market research data

5. Mobile market M/S, Baltics
Baltic Mobile market TTL, Q'ty %
M/S Q’ty : Samsung became Nr.1 with 45% in Dec’11,
Keeping leading positions in `12
57.2% 52.5% 53.8%
other
samsung
42.8% 47.5% 46.2%
jul, 2012 aug, 2012 sept, 2012
Source: GfK 12’ Sept market research data

6. SmartPhones Vs. FeaturePhones, Baltics
Baltic TTL, Q'ty %
Smartphones portion is steadily growing
38.9% 35.6% 42.9%
SmartPhones
FeaturePhones
61.1% 64.4% 57.1%
jul, 2012 aug, 2012 sept, 2012
Source: GfK 12’ Sept market research data

7. Smartphone M/S, Baltics
Baltic SmartPhones TTL, Q'ty %
Samsung is an uncontested SP market leader since May’11 (closest
follower with twice lower M/S)
47.5% 48.7% 47.3%
other
samsung
52.5% 51.3% 52.7%
jul, 2012 aug, 2012 sept, 2012
Source: GfK 12’ Sept market research data

8. Android Vs. other OS, Baltics
Android portion reached ~76% Qty-wise in Q3’12
Smartphone Sales in Baltics by OS, 2012
(Qty-based)
7 5 4
6 6 7
8 6 6
5 3
5 other
asha touch
wp
73% 76% 80% symbian
bada
android
jul, 2012 aug, 2012 sept, 2012
Source: GfK 12’ Sept market research data

9. Tablets, M/S, Baltics
Baltic TTL, Q'ty %
Samsung M/S portion is growing MoM
68% 63% 64%
other
samsung
32% 37% 36%
jul, 2012 aug, 2012 sept, 2012
Source: GfK 12’ Sept market research data

10. Future Movement
Moving from Private to Business
Social Networking
Email Game
Private
Web Browsing Mobile Banking

11. Future Movement
Moving from Private to Business
Business
ERP
Educational
Services
Healthcare
Services Corporate
Finance
Web Sales
Conference Automation

12. Game Changer – Smartphone
Europe Smartphone Shipment 2012~16
B2C vs. B2B
CAGR (Annual Growth %)
8%
B2C B2B (M units)
154 28% ← 3.5 times larger
148
140
131
116 119 B2B / B2C Ratio (%)
99 2012 2016
79
B2B 28% 44%
61
B2C 72% 56%
44
* B2B: Corporate + Individual Liable
'12 '13 '14 '15 '16
Source: IDC, Strategic Analytics 2012

13. Game Changer – Tablet
WW Shipment 2012~16
Desktop vs. N-PC vs. Tablet CAGR (Annual Growth %)
(M units) Tablet 30%
Desktop PC N-PC Tablet
N-PC 13%
Desktop 1%
316
268
214 Key Factors
161 1. Tablets Replacing PDA, POS,
112
362 Entertain & Ruggedized Devices
287 324
224 252 2. Touch UX Lock-In*
* TabTimes,
The global tablet adoption phenomenon (2012)
157 161 163 165 166
'12 '13 '14 '15 '16
Source: : IDC WW PC Forecast, SA WW Tablet Forecast

14. BYOD (Bring-Your-Own-Device)
Benefits for Employees and Organizations
• Increased productivity and employee satisfaction;
• Attracting, retaining and supporting new talent;
• Lower IT procurement, support costs;
• Improved collaboration; BYOD Implementation Challenges
• Transforming the workplace. • Protecting data;
• Security.;
• Support;
• BYOD costs;
• Compliance requirements.
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15. Change, How?
TM
SAFE
“SAMSUNG For Enterprise”
Enhanced Security, Accessibility,
Flexibility and Efficiency.
Samsung Mobile is the ideal resource
for corporate mobile solutions.

16. Samsung For Enterprise (SAFE) makes mobile
devices safe for business
Samsung officially announced SAFE programm as response to requests from
customers regarding secure mobile devices and due to BYOD (Bring Your Own
Device) programm increase
Quality
Platform
Assurance
Partner
Programm

17. Samsung For Enterprise (SAFE) makes mobile
devices safe for business
SAFE Platform: SAFE smartphones and tablets provide stronger security on the device level to
corporate employees using IT policy management through Microsoft Exchange ActiveSync (EAS) and
on device encryption (ODE
SAFE Partner Program: The Solution Partners can provide solutions supporting various features
such as VPN and MDM using Samsung’s B2B platform.
SAFE Quality Assurance: Samsung provides in-house reviews of Partner’s solutions based on SAFE
Program standards. That helps corporate IT departments to easily select devices that meet the
reliability standards established by Samsung
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18. Samsung Android is ready for Enterprise
With the highest level of
Security features ever for enterprise use
SAMSUNG
ANDROID ANDROID

19. Wrap up....
- Mobility has become an essential driver of corporate productivity and
profitability
- Samsung is an uncontested SPH market leader in Baltics
- B2C&B2B market is changing towards BYOD program; Game Changer –
Smartphones and Tablets
- Android is dominating OS among SPHs in Baltics
- Samsung For Enterprise (SAFE) provides clear security features for
Android OS
- Samsung aims to be the leader for secure enterprise mobile solutions not
only for H/W but also for software
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20. Thank you!
questions?!
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