1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market

2. Second Screen
• In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
• Second Screen was born.
• This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...

3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

4. With a new screen
brings new ways to
market

5. Always on, always available
Mobile provides a means for brands to engage their
consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.

6. Mobile Marketing
Techniques • Mobile Search
• Location Based Services
• SMS Text Message • QR/2D Barcodes
• 3D/Augmented Reality
Marketing
• Mobile Applications • Mobile Video
• Mobile Gaming
• Mobile Web Sites
• Bluetooth Proximity and Wifi

7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association

8. SMS is the
workhorse of mobile
marketing

9. Text Message
Marketing Methods
• URL/Link Delivery
• Application Download
• Text to Vote
• Mobile Coupons
• Text to Win
• Mobile Donation
• Text to Screen
• Mobile Business Cards
• Mobile Alerts
• Reminders

10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
• Mobile landing page
• Video
• Your social media sites
• Map to your business
• Exclusive coupons, discounts, or
giveaways
• Customer feedback form or email

11. Is your business
mobile friendly?
• Can your consumers connect with you anytime anywhere?
• By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
• Today 1 in 7 Google searches originate from a mobile device
o Google estimates 1 in 4 searches will originate
from a mobile device in 2012
• 43% of Americans own a smart phone
o (82.5 million users)

12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)

13. First Develop a Mobile Strategy
• What do your customers or potential customers need
from you when mobile?
• B2B Mobile differs from B2C Mobile because it is driven
by efficiency rather than entertainment
• You must strive to make their work related activities
BETTER, FASTER & EASIER.

14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery

15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.

16. Restaurants/Bars
• QR Codes for free appetizers
• Mobile Coupons
• Mobile Gaming

17. Case Study
• T.G.I. Friday’s is using QR codes on the back of its children’s menus
• Approximately half of T.G.I. Fridays’ franchisee locations are currently using
menus with QR codes. The other half will bring them in as they run out of
older children’s menus.
• Several companies are placing QR codes on menus that link to a coupon, a
Web site or rich media content

18. Case Study
Purpose
• Shows customers that they are
somewhat technically savvy
• Engage customers
• Produce more traffic to company’s
Facebook page

19. Case Study
• Restaurant customers who scan the QR codes will be asked to key in their ZIP codes
• If there is a coupon offer attached with the QR code, users can email the coupon directly
to themselves
• Openings are at 25 to 32 percent
• Restaurants and advertisers are provided with reports detailing the number of scans, time
of day, region of scan and what code was scanned the most

20. Case Study
Launched Mobile Website in 2008
It was slow and out of date
The new app:
Makes the ordering process faster and easier
Designed for an average age of 24
Fun customized experience
Easy to navigate

21. Case Study
• Pizza Hut used its PC Web site, YouTube,
Facebook, the App Store rankings and Twitter to
promote the application
• Pizza Hut’s ecommerce framework relies on
delivering online orders to 6,000-plus stores

22. Case Study
Results:
• The Pizza Hut mobile commerce application is driving
sales in a major way
o Last year the company announced $1 million in sales just via the
application
• Application has been downloaded more than 2 million
times since launch

23. Your pitch and pricing
here
• A=$
• B=$
• C=$
• D=$