Часть презентации посвящена проекту Modakupi, она помогла привлечь инвестиции раунда А в проект.

1. - F a s h i o n G r o u p
FASHION ARENA VISION
© Copyright 2012 - LLC Dimeres Group - All rights reserved – www.dimeres.com

2. RUSSIAN INTERNET MARKET IN 2011
57,8 million monthly Internet users
$8 billion turnover
58 million orders
40% market growth
RUSSIAN e-FASHION MARKET IN 2011
$1,2 billion turnover
17 million orders
Leading Online Segment in Russia
Sources : FOM (early 2012 / Internet in Russia) - InSales (early 2012 / B2C ecommerce) 2

3. DIMERES E-FASHION GROUP
“ Our main goal is to become the leader for
e-Fashion in Russia in 24 months.
To achieve this, we have created Dimeres
e-Fashion Group: a constellation of 8 copycats
“
of successful international digital projects.
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4. DIMERES E-FASHION MARKETS
Fashion Fashion Inspiration Affiliation
SIMILAR Shopping Social Media Trendy Fashion UGC Valuation
shopping affiliation Fashion programs
PROJECTS boxes Fashion newsletter monetization (estimated)
engine program gallery aggregator
Shopstyle $16M
Pureshopping $11M
Polyvore $110M
Pinterest $87M
TheFancy $64M
MyLittleParis $10M
Skimlinks $35M
Dianomi $14M
Dimeres
e-Fashion Group $100M+
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5. THE DIMERES E-FASHION CONSTELLATION
Affiliation Projects Media and Social Media Projects
LINKS MODASTREET.ru
Fashion Shopping Engine Fashion UGC monetization
Social Media Fashion
MY
LOVELY
MOSCOW
Shopping boxes Pin
Moda PinModa.ru Trendy Newsletter
DIRECT affiliate Inspiration Fashion Gallery
Fashion Affiliation program Affiliation programs aggregator
TRAFFIC TRAFFIC
RUSSIAN
E-RETAILERS
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6. PROJECT #1 : WEBKUPI LAUNCHED
Shopping boxes
HOW IT WORKS
MEDIA
Top 10 Russian websites
WEBSITE
1 Billion pages views monthly
+ =
WEBKUPI
SHOPPING
BOXE
RUSSIAN E-RETAILERS
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7. PROJECT #1 : WEBKUPI LAUNCHED
Shopping boxes
Definition
Webkupi.pro is an affiliation platform that gathers fashion products into shopping boxes that are displayed on principal Russian media websites.
A click on a displayed product leads to the Affiliate E-Retailer merchant website.
Business Model is based on a fee for each click paid by Affiliate E-Retailers.
Similar projects internationally
Pureshopping - valuation: $11M
Shopstyle - valuation: $16M
Metrics
functionnal but
on hold : market
not mature yet.
Needs : $200K
Time to Exit : 2015
Exit valuation: $8M
(estimate)
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8. PROJECT #2 : MODAKUPI LAUNCHED
Fashion Shopping Engine
HOW IT WORKS
BIGGEST FASHION MARKETPLACE IN RUSSIA WITH INTELLIGENT FILTER
MORE THAN 100 000 PRODUCTS AND 100 BRANDS SYSTEM
RUSSIAN E-RETAILERS
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9. PROJECT #2 : MODAKUPI LAUNCHED
Fashion Shopping Engine
Definition
Modakupi.ru is a website that gathers all fashion products from main Russian e-retailers.
A click on a displayed product leads to an Affiliate E-Retailer merchant website.
Business Model based on a fee for each click paid by Affiliate E-Retailers.
Similar projects internationally
Pureshopping - valuation: $11M
Shopstyle - valuation: $16M
Osoyou.com - valuation: $8M
Metrics
Traffic (Visitors) : Conversion Rate: Products : Merchants:
100k per month 0,24 % 100 000 32
Needs : $600K
Time to Exit : 2015
Exit valuation: $17M
(estimate)
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10. MODASTREET.ru PROJECT #3 : MODASTREET Q3 2012
Social Media Fashion
MODASTREET.ru Definition
Modastreet.ru is a “Look” dedicated social application, with a community focused on
high level fashion trends based on user generated content (UGC).
All product and brand links send to affiliate merchant or modakupi.ru websites.
Similar projects internationally
Polyvore - valuation: $110M
Needs : $400K
Time to Exit : 2015
Exit valuation: $12M
(estimate)
Targets in Q3 2013
Traffic (Visitors) : Registered users: Looks created : Sales:
1 M per month 50 000 users 30 000 $34 000 per month
RUSSIAN E-RETAILERS MODAKUPI
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11. MY PROJECT #4 : MYLOVELYMOSCOW Q3 2012
LOVELY
MOSCOW Definition
Trendy Newsletter
MyLovelyMoscow is a weekly trendy newsletter with best discoveries in Moscow.
It is followed by early adopters and influential Muscovites.
Similar projects internationally
MyLittleParis - valuation: $10M
Needs : $300K
Time to Exit : 2015
Exit valuation: $10M
(estimate)
Targets in Q4 2013
Registered users : Newsletter Open rate : Sales :
500 000 Users 20 % $52 000 per month
CUSTOMER DATABASE
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12. DIRECT PROJECT #5 : MODADIRECT Q3 2012
Fashion Affiliation program
Definition
moda DIRECT
Modadirect.ru is the “Open to Public” edition of Webkupi, designed to enable any
publisher to register and display Shopping Boxes in a minute and start making money.
Small and medium-size publishers (<1M visitors monthly) serviceable with human
resources used on Webkupi project (which is dedicated to big players only).
Business Model based on a fee for Product click.
Similar projects internationally
Shopstyle - valuation: $16M
Needs : $500K
Time to Exit : 2015
Exit valuation: $10M
(estimate)
Targets in Q3-Q4 2013
Affiliates registered : Shopping boxes displayed : Sales:
542 300 M per month $74 000 per month
RUSSIAN E-RETAILERS
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13. Pin
Moda PinModa.ru PROJECT #6 : PINMODA Q1 2013
Inspiration Fashion Gallery
Definition
PinModa is a cash cow from impulse shoppers:
Provide your credit card number
Give us money
Business Model based on the credulity of fashion shoppers.
Similar projects internationally
Pinterest - valuation: $87M
TheFancy - valuation: $64M
Needs : $900K
Time to Exit : 2015
Exit valuation: $20M
(estimate)
Targets in Q1 2014
Pictures added : Conversion rate: Sales:
12 000 per month 45 % $65 000 per month
RUSSIAN E-RETAILERS MODAKUPI
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14. LINKS PROJECT #7 : MODALINKS Q2 2013
Fashion UGC monetization
Definition
Modalinks.ru is a publishers focused platform dedicated to:
moda LINKS Modifying automatically all product or brand links on a website, and turning them
into affiliate links.
Turning words linked to a Fashion Semantic field into affiliate links.
Business Model based on a fee for click on affiliate link, shared with publishers.
Similar projects internationally
Skimlinks.com - valuation: $35M
Viglink.com - valuation: $37M
Needs : $800K
Time to Exit : 2015
Exit valuation: $20M
(estimate)
Targets in Q2 2014
Links created : Conversion rate: Sales:
100 000 per month 45 % $65 000 per month
RUSSIAN E-RETAILERS MODAKUPI
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15. affiliate PROJECT #8 : MODAFFILIATE Q3 2013
Affiliation programs aggregator
Definition
affiliate Modaffiliate.ru is an affiliation program aggregator: publishers subscribe and display
an “intelligent” shopping box on their website, and the most efficient affiliation
program is automatically selected and displayed by Modaffiliate.
Business Model based on a fee for click on affiliate link, shared with Publishers.
Similar projects internationally
Dianomi.com - valuation: $14M
Needs : $700K
Time to Exit : 2015
Exit valuation: $10M
(estimate)
Targets in Q3 2014
Registered users : AdBoxes displayed : Sales:
100 Users
RUSSIAN E-RETAILERS 5 M per month $65 000 per month
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16. PROJECT PLANNING
SOCIAL MEDIA FASHION
Modastreet.ru AFFILIATION PROGRAM AGGREGATOR
SHOPPING BOXES
Webkupi.pro Modaffiliate
TRENDY NEWSLETTER
MyLovelyMoscow FASHION UGC MONETIZATION
FASHION SHOPPING ENGINE
Modakupi.ru ModaLinks
FASHION AFFILIATION PROGRAM
Modadirect INSPIRATION FASHION GALLERY
PinModa
LAUNCHED Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014
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17. SWOT ANALYSIS
HELPFUL HARMFUL
Strengths Weaknesses
‣ Team has a good combination of marketing and ‣ New market
INTERNAL
technical skills
‣ Financial resources burn rate
‣ Strong technological base as a state-of-the-art content
aggregator
‣ Expat team in Russia
‣ Replication of a successful international business model
(Shopstyle, Osoyou.com, Pureshopping.com)
‣ Large appetite of Russians for shopping
Opportunities Threats
EXTERNAL
‣ Greenfield, almost a blue ocean ‣ Big players could come in the race
‣ Huge e-commerce and fashion market in Russia ‣ Credit cards are not yet popular in Russia for e-
commerce payments
‣ Advanced technology
‣ Time-to-market - could be to early or too late
‣ Large list of potential buyers (Ozon, Yandex, DST)
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