The document discusses CBD business opportunities in 2022. It outlines that the CBD industry is expanding rapidly with increased legalization of CBD products in many states. Some key business opportunities discussed include CBD blogs, podcasts, product sales, marketing, graphic design, product reviews, social media management, and CBD distribution. The conclusion encourages entrepreneurs to improve their skills to compete in the growing CBD market and outlines how the company Digital Octane can help CBD businesses succeed online.
2. CBD: The Story so Far
The CBD industry is not an old one at all – at least,
legally speaking. Before the 2018 Farm Bill, CBD and its
products were federally illegal. Even after then, many
states have still not legalized CBD products.
However, while it seems all dark and gloomy, the CBD
industry has only gone and thrived. The industry is
expanding, and sales are increasing. Just two years after
the 2018 Farm Bill, the CBD industry hit $4.6 billion.
2021 also saw an uptick in the general market value,
with sales averaging a whopping $3.5 billion.
3. What Does the Future Hold for the CBD Industry
According to Forbes, the CBD industry is expected to
cross the $20 billion mark by 2025. But let’s not even
go that far. Many experts have dubbed 2022 the
beginning of a new era for CBD.
We cannot say for sure what this year will bring, but a
new era may be well around the corner from our
expertise and experience in the CBD industry.
4. Business Trends
in the CBD Industry for 2022
Increased Legalization of CBD
Many states, including Connecticut, Minnesota, New York,
and New Jersey, are expected to legalize CBD products
soon. By soon, we mean as close as May 2022.
Some other states have also recently given the green light
to the legalization of CBD products for medical use. They
include Georgia, Minnesota, Illinois, and Hawaii.
5. 2. Expansion of the CBD Industry and Market
Since 2018, the CBD industry has consistently increased in size
every year. There was an average sales value of $3.5 billion in
2021, which is expected to triple this year.
This expansion in the industry can be attributed to many
different reasons, with one of the most important being the
increase in CBD business opportunities.
3. Increased Competition
Investors are put on alert whenever a market expands and try to
jump at possible opportunities as fast as possible. There’s a popular
term for it – FOMO, an abbreviation for Fear Of Missing Out.
6. 4. Wide Variety of CBD Products
For starters, CBD products are now widely available for animals,
especially dogs and cats. This alone is a game-changer as different
types of products can be made for animals.
Also, there is a variety of products available for humans. Now, there
are creams, lotions, salves, and even products for baths.
The wider this variety gets, the more CBD business opportunities will
be available for potential investors.
5. More Information about CBD
People are becoming increasingly aware of these benefits, driving the
demand for CBD products. In the same vein, pet owners are
becoming more aware of the benefits of these products for their pets.
Some vets have even started recommending it.
7. 6. Research on New CBD Products and Chemicals
The research on CBD products and compounds now is not extensive.
Yes, there are a few studies here and there, but still not enough.
However, that is changing, with more studies being conducted on
CBD products and compounds.
CBD in 2022
Business Opportunities
1. CBD Blogs
Because of the CBD restrictions on most social media platforms,
most people get their information from online blogs. These blogs
don’t just serve the purpose of informing people about CBD products,
though. Many blog owners and managers market products on their
blogs, with the affiliate marketing field gaining a lot of traction of
late.
8. 2. Podcasts
Because of the increasing awareness of the benefits of CBD
products, many health experts and vets will be keen to speak on the
advertised benefits of CBD.
Additionally, the CBD podcast space is still relatively green, implying
that the competition is not as high, which is always good news to
investors.
3. CBD Product Sales
If you don’t actually want to manufacture the products yourself, for
whatever reason, you can enter into an agreement with a
manufacturing company. This agreement will allow them to
manufacture the products but under your brand.
9. 4. CBD Marketing
Here, you don’t need to manufacture or even have the products; you
just market them. You help sellers sell their products, and you get a
cut of the proceeds from the sales you make.
Marketing can be in different forms. Some market on their social
media pages, while some use blogs. There are other marketing
strategies, but those two are the commonest. Whatever the route
you choose to ply, you can earn very reasonably without much work.
5. Graphic Design
There are restrictions on advertising, sellers utilize several means to
push sales. This is where graphic designs come into play. By
incorporating SEO-optimized content into the graphic design, sellers
can expand the reach of their advertising without getting into too much
trouble.
10. 6. Product Review
You can write proposals to a company to review their products for them
and publish them on your blog or any other online space. For those that
agree, you review their product, and if your blog is reputable enough,
you earn very well.
7. Social Media Manager
Advertising CBD is usually tricky as any mistake can get your account
banned. This is where a good social media manager comes into play.
They will be expected to push out engaging and interaction-driven
content without breaking the guidelines of the particular social media
platform.
11. 8. CBD Distributor
A CBD Distributor distributes CBD products to wholesalers, retailers,
and, in some cases, even the final consumer. This CBD business
opportunity is relatively risk-free, as the distributor doesn’t actually
own the products. The implication of this is the distributor isn’t affected
by any blowback from sub-par products. Admittedly, the profit isn’t as
much as many of the other ventures on here, but the risks are minimal,
and the business is cost-efficient..
12. Conclusion
There are several CBD business opportunities in 2022, and we have
outlined some of them. With dedication, quality, and consistency,
investors can eat from the large dining table that is the CBD industry.
However, it’s not as straightforward as just jumping into these fields
and business opportunities. Because of the increasing competition, you
need to improve your craft to stand a chance of competing. This is
where we at Digital Octane come into play.
We are committed to helping small and starting CBD businesses grow
and flourish, especially in the online and SEO space. We are quality,
and that’s not just us boasting. You just message us today, and we’ll
prove it!