1. product
presenta-on

2. is a research tool providing comprehensive
insights on brand performance in retail for
improvement of sales and marketing execution
in store

3. Product delivery is only a start of sales in store

4. Secondary
Placement
Instore Management Мix (IMM) - key driver of sales in store
Shelf
space
Price
points
Instore brand
communication
Customer
service level

5. pole builds retail insights & analytics that helps you to optimize
instore management mix indicator
SHELF
SPACE
Product
presence
on
shelf
Share
of
shelf
in
corporate
block
Share
of
shelf
in
specific
category
“must
have”
SKUs
Facing
of
any
SKU
Planogram
SECONDARY
PLACEMENT
Trade
equipment
(fridge,
display)
presence
Facing
of
any
SKU
on
trade
equipment
Presence
of
compe
Working
condi-on
of
trade
equipment
PRICING
Shelf
prices
Price
index
vs.
recommended
price
Price
index
vs.
compe--on
INSTORE
BRAND
COMMUNICATION
Presence
of
any
POSM
on
shelf
Presence
of
any
POSM
in-­‐store
Presence
of
any
POSM
on
exterior
of
retail
Presence
of
any
consumer
promo
ac-va-on
in
retail
CUSTOMER
SERVICE
LEVEL
visit
frequencies
of
trade
rep
customer
feedback
Extra
/tailored
indicator
instore management mix (IMM) indicators

6. common issues of building impactful instore management mix (IMM)
Consistent data
collection, its
conversion into
comprehensive
analytics & insights
require extra
resources
Longer lead times
for data mining
(manual data
collection,
processing &
reporting), in case it
is done internally
Neglecting
competition in
assessment of IMM
due to lack of
resources for its
consideration
Rough assessment of
IMM based on
random store check
visits. Lack of
resources for
consistent IMM
monitoring
1. 2. 3. 4.
Reliability and
freshness of IMM
source data.
5.

7. pole’s provides:
Comprehensive, actionable retail & shopper analytics, insights1.
Reliable & actual data2.
Structured historical data compilation on user-friendly platform:3.
imm data with
1-3 days freshness
photoproof of
collected imm data
geotagged data:
automated data
verification

8. pole software runs as following:
Determining
KPI
&
Coverage
Customiza-on
of
applica-on
for
data
collec-on
accordingly
Assignment
of
Research
routes
By
project
Supervisor
&
genera-on
of
Personal
access
To
applica-on
for
Each
field
auditor
Data
Collec-on
from
the
field
&
verifica-on
of
collected
data
by
supervisor
Transfer
of
Verified
Data
to
The
server
and
processing
Displaying
processed
data
on
the
user
interface

9. let’s navigate through Pole’s web portal

10. topline retail analytics & insights (summary scorecard)
Shelf space:
Secondary
placement: Pricing: Shelf space:
Instore brand
communication:
SKU presence:
Type of display:
Census:
Customer
service level:

11. action-oriented retail insights & recommendations
All insights are backed up with customized list of stores, where improvement of instore
management mix execution should be improved.

12. data can be displayed in various types of graphs)

13. data displayed on spreadsheet with data filter
and grouping capabilities

14. All
retail
points
are
GEOTAGGED
classified census of store

15. access to photoproofed data from specific store

16. what benefits marketing & sales teams get?
Assessing the
instore
execution of
new initiatives
(product launch,
price reduction,
new display, etc)
Evaluating imm
investments
(trade
equipment,
POSM, etc) by
store considering
competition
Opportunity to
constantly improve
IMM with historic
tracking
Inserting IMM into
sales team’s key
performance
indicators
1. 2. 3. 4.

17. 1st PLACE in
Russian start up tour,
KAZAKHSTAN tour,
March’15
FINALIST
Russian Startup tour
FINAL, Moscow,
Russia
June’15
Visit us at:
https://www.facebook.com/poleretailscanning?fref=ts
h"ps://rst.startupvillage.ru/ru/

19. Republic of Kazakhstan, Almaty, 050040,
30A/1 Satpaeva street, Tengiz Towers Business Center
+7 (777) 780 66 11; +7 (701) 968 18 56
a.akbarli@uptime-marketing.com
Republic of Azerbaijan, Baku, AZ1006,
4 Kurban Khalilov street, apartment 47
+994 12 538 33 90; +994 55 762 62 12
e.aliyev@uptime-marketing.com
CONTACTS