We are developing an online platform, called Handshake, to connect the large community of English speaking secondary school students through their passions, experiences and skills. After inputting their own interests, passions, and experiences (e.g., debate, public speaking, entrepreneurship, photography, magazine editor, member of St. Paul’s College choir, UNICEF volunteer), students can then search for other students in Hong Kong and around the world who have similar interests and passions, thus opening up the possibility to connect, form city-wide and world-wide collaborative ventures between school societies, and share ideas for projects. Furthermore, SMEs and startups can post advertisements under the “internships” section for freelance working students (published upon review), and companies offering student services, such as tutoring centers, can post advertisements (published upon review).

1. The Highschool LinkedIn
Web and mobile O2O platform
05/15/2015

2. Student Dilemmas
Highschool students Extra-curricular difficulty
Search for greater opportunities
No Network
How will students find:
Other interested, talented, and like-minded secondary students?

3. Step 1: Sign up using school(.edu.hk) email, name, grade and interests/skills
Step 2: Browse student profiles and connect through mutual interests/skill need
Solution: Web & Mobile O2O skills marketplace

4. Reference Data

5. Foreign direct competitors
Linkedin
- Viewed as purely professional
- Focuses on corporate expertise
- Difficult to search based on small-time
interests e.g. volunteering
- No specific niche market
Facebook
- Gather ground for social life
- Focuses on existing connections / friends
- Difficult to reach out to new people
- Cannot search by experience / interests
- No specific niche market

6. USER
(STUDENT)
PERSPECTIVE
Clear niche market
15-18 year old high schoolers
Simple registration
Name, email, interests
Interest-based discovery
Finding like-minded students
CUSTOMER
PERSPECTIVE
Extracurricular opportunities
Internships/projects/volunteering
Target group alignment
High school customers
ADVANTAGES of

7. Local direct competitors
Name: EchoBond
Still in product development
No specific target market
Unproven inactive user
base
Co-founders have left the
startup
Name: HKGOLDEN.com
Mainly for news/blogs
Entirely chinese based
Little secondary school
interests collaboration
Name: hkd50.com
Purely services exchange
Not exclusively secondary
students
Does not promote face to
face and cross school
collaboration
Name: WeMJob
Purely services exchange
Not exclusively secondary
students
Does not promote face to
face and cross school
collaboration

8. Business Model: Freemium & Advertising
Advertising (B2B Revenue) Freemium (B2C Revenue)
Web & Mobile purchases:
- Placement order adjustment
- Special feature
Web & Mobile benefit options:
- Premium option - see user profile
- Connect option - arrange meetups
- Firms that target high schools
students
- Test preparation, admissions, learning
centers
- Monthly bespoke advertising fees

9. Income Statement
(Bootstrap Scenario)

10. Scalability and Expansion
1. Hong Kong
2. Shenzhen
3. Tianjin
4. Beijing
5. Shanghai
6. Guangzhou
7. Chengdu
8. Chongqing
Regional
(6-12 months)
Global
(12-18 months)
1. India
2. United States
3. Taiwan
4. Japan
5. South Korea
6. Philippines

11. Management team
Knoala Shanghai - Marketing
WWD Hong Kong - BD/Social Media
Arthur Lam
(Marketing)
Anant Majumdar
(Business
Development)
Neil Slighton
(Sales)
Lensational - BD/Program Dev.
Chairman, Hong Kong Model UN
China Forensics League - Top 3 speakers
China Cup (Debate) - Team representative

12. Development team
UI/UX strategist, experienced systems
platform manager
Russell Tung
(Programming)
Christopher Shim
(Programming)
Experience in web design

13. Board of Advisors
Timothy Yu
BSc HKU, Risk Management,
Finance
Founder and CEO of APPEDU
(Holding) Limited (tech startup)
President of HKU Alumni
Entrepreneurs Club (HKUAEC)
Arup Majumdar
IIT Kanpur (BSc)
IIM Ahmedabad (MBA)
Multinational corporate
marketing and business
development expertise
Lucien Wang
University of Pennsylvania - Wharton
(BBA, Finance Candidate)
Finalist in various university pitch
competitions, member of Wharton
Finance Club and Wharton Consulting

14. Funding needs
Categories Projected Expenditure Percent (%) stake
Operational Expenses over 2 years
(domain setup, certification, etc.)
US $1,750 7%
Marketing and Advertising (at student
events and online)
US $9,000 36%
Product Development & Technology
(UI/UX design, etc.)
US $2,250 9%
Sales (potential payment-upon-joining
feature)
US $11,250 46%
Additional People (platform
management, interface design
consultants, etc.)
US $500 2%
Total US $25,000 100%

15. Funding Expenditures

16. Investment Contacts
Co-founders:
contact.aysea@gmail.com
+852 9810 0226
Names: Neil Slighton, Anant Majumdar, Arthur Fukuda Lam