We, the Team_Irreversible participated in a National Inter-University Case Study Contest named 'Greenwave', arranged by Swapnotthan, a voluntary organization of SUST. In the second round of the event, a case was given regarding 'ecostore', a New-Zealand based eco-friendly company who are currently in confusion to adopt the Sugarcane-based PE technology and also in need of selecting a partner from three potential manufacturers.

1. Team_Irreversible Greenwave – A National Case Competition
A Case Study

2. Situation Analysis
Contributing a great deal in the household
cleaning & personal care sector.
At the core, environment and safety is
the concern.
The founder of the company wants to
adopt a new technology (Sugarcane-based
PE) in the packaging of their products
The company will be about to choose
from three potential partners

3. Core Problems
01
02
Whether or not to adopt Sugarcane-based
PE technology.
Whom to partner up with.

4. ecostore SWOT Analysis
STRENGTHS
S
WEAKNESS
W
OPPORTUNITIES
O
THREATS
T
• Just by the brand name
(ecostore), delivers a message
that the products are ‘Eco-
Friendly’
• Safer ingredients and
commitment to sustainability.
• Emotive and effective
promotional campaigns and
slogans such as ‘SAFER for
YOU’.
• Competitive prices.
• Products backed with strong
scientific research.
• Not very active in advertising
as compared to other leading
brands in the market.
• Exploring new markets.
• An increasing advertisement
that triggers consumers other
than families and image-
conscious community.
• Bringing more innovations in
the product that makes them
distinguishable from existing
similar brands in the market.
• Bigger brands becoming
sustainable and ecostore
having more competitors in
the market who may
overpower in the future.

5. Pros & Cons of Sugarcane PE
PROS CONS
Offer reduced carbon dioxide levels.
Are fully recyclable.
Are broken down by naturally-occurring bacteria.
Do not release other dangerous items upon
decomposition.
Can be decomposed quickly in specific
situations.
Offer reduced carbon dioxide levels.
Consume less energy during the manufacturing
cycle.
Reduce the amount of waste produced.
Can create a new marketing platform
Can create new export opportunities.
Must follow a specific disposal procedure.
Require the weather to cooperate with their
disposal.
Do not account for herbicides and
pesticides..
Come at a higher capital cost.
May produce methane in landfills.

6. Optimal Solution about Sugarcane PE
Should Be Adopted (✓)
Sugarcane PE Packaging

7. Evaluation Among The Partners
Factors
Aligning with ecostore’s business ethics 5 2 5
ecostore’s chance of learning the production process 2 5 2
Local distribution cost in the Asia Pacific/Oceania region 1 1 4
(Here in the matrix, 5 = Very Good; 1 = Very Bad)

8. Evaluation Among The Partners (Cont.)
Factors
ecostore’s chance of getting ahead of the competitors by
the strategic partnership
3 2 4
ecostore’s chance of branding and having a substantial
shift in the worldwide market (According to the partner’s
brand value)
3 2 4
Total = 14 = 12 = 19
(Here in the matrix, 5 = Very Good; 1 = Very Bad)

9. Optimal Solution about the Partners
1
2
3
01
02
03
Aligns Perfectly With The Business Ethics
A Giant Brand Value In The Worldwide Market
Can Provide ecostore The Opportunity To Extend Its Market In The Asia Pacific/Oceania Region

10. Conclusion
Keeping all the important factors in mind, we conclude that
ecostore should
Go with the new Sugarcane-based packaging.
Select Toyota Tsusho as the partner.
Thank You.