A case study on Apple Inc and its history during marketing classes by Shantanu sir.

1. Apple Inc.

2. HISTORY

4. Formed by Steve Jobs & Steve Wozniak

5. Apple I was the 1st product, sold 200 units in a few months

7. APPLE II

8. EVOLUTION

9. THE i MAC 6 million units sold. First online selling campaign in 1997.

11. Has also become a source of entertainment

12. Computers have become easy to use

16. Till June 2008, operated 215 stores

17. Max. stores located in USA

19. Segmentation

20. PRESENT DAY

22. More storage capacity with 160gb version

23. 40,000 songs storage

25. Much smaller and lighter and can double as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.

28. 99cents per song

30. Digital music model to digital video

33. R&D

34. Innovation

35. Exploring new markets

36. Premium prices