Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings.

1. Report Pages: 274
Category: ICT Media
The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media
Billings and Business Operations

2. Report Overview
Mobile advertising networks, exchanges, programmatic trading systems and direct
publisher sales combined form a global marketplace worth $7.4 billion in
unduplicated 2013 media billings. This sector analytics report presents a detailed
accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa
and Latin America, calculated against inventory requests, formats, pricing by
region, fill rates, CTRs and eCPMs.

3. EXECUTIVE SUMMARY
-Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013
-eCPMs Average $1.14 in 2013 across all Formats, Publisher Inventory, Platforms, Sales
Channels and Bidded Environments
-Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013
-Mobile Exchanges, Ad Networks with Exchange Capabilities Exhibit Triple-Digit Revenue
Growth
Mobile Advertising Platforms and Inventory: Terms and Definitions
Global Mobile Inventory, Monetization and Solutions Provider Business Operations
Summaries
-Global Mobile Audience, Ad Spend and Company Positioning Fundamentals
-Mobile advertising and consumer behavior
-Ad network market positioning
-CAGR Analysis: 2009 - 2016
-Exchanges and auctions
Table Of Contents

4. SECTION ONE
-Global Mobile Ad Network Spend to Reach $5.3 Billion in 2013
-Mobile Ad Network Filled Inventory and Media Spend Analysis: 2010 - 2013
-Global Mobile Ad Network Media Spend on Pace to Climb 52% in 2014
-Mobile Ad Networks and Direct Publisher Sales Comparisons: 2009 -2016
-CAGR Comparison: Mobile Ad Networks vs. Publisher Direct Sales 2009 - 2016
-eCPM Analysis by Year: Mobile Ad Clearing Ecosystem: 2009 - 2013
SECTION TWO
-The Mobile Media Ad Clearing and Serving Business: The Economics of Making Money
-Global Mobile Media Spend: 2009 - 2016
-Mobile Ad Networks and Clearing Solutions Continue to Evolve Core Competencies and
Business Models
-Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges and RTBs

5. SECTION THREE
-Global Mobile Media Ad Spend by Region
-Mobile Ad Network Media Spend by Region: 2010 - 2013
-Global Mobile Ad Network Filled Impressions by Region: 2010 - 2013
-European Markets Consistently Produce the Globe's Highest eCPMs
-eCPMs by Region: 2010 - 2013
-Filled Mobile Impressions by Geography: 2010
SECTION FOUR
-Industry Briefings and Executive Forum: Q & A's
-ADCOLONY
-ADFONIC
-ADITIC (a division of Sofialys)
-ADMODA/ADULTMODA
-AMOBEE
-BUZZCITY
-CASEE (owned by Velti)

6. Get full ‘Table of Contents’ at:
http://www.analyzefuture.com/econimics-mobile-ad-market/table-of-contents
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7. Get full access of report at:
http://www.analyzefuture.com/econimics-mobile-ad-market