Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 29 March 2012 12:15
To: Skornik, Charlotte
Subject: Analytical Thinking 2 - March 2012
Analytical Thinking
Analytical Thinking 2 - A
Newsletter from the UK Business March 2012
Analytics Team
Introduction
Introduction
Number 2 on Gartner’s list of strategic technology trends for this year is ‘Big Data, patterns and
analytics’, and this is something that we’re finding is being reflected across the business press,
blogs and articles in 2012. In this new fortnightly newsletter we are providing a taste for what is
being said in the world of Business Analytics over the last couple of weeks. The Business Analytics
team are keeping our eye firmly on what's hot in the analytics space so that we remain best
placed to provide the analytical insight to allow our clients to transform to digital.
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Customer Analytics
Increase The Quality of
Customer Data Customer Analytics
Customer Analytics = Customer
Improving The Quality of Data
Value
Acquired from Customer
Touchpoints Utilities are operating
in an era when their
From telecom to
customers are
retail, hospitality to
surrounded by new
finance, customer
levels of engagement
analytics will
everywhere they turn,
continue to be a hot
as other industries leverage analytics to
topic over the
improve efficiency, customer service
coming years. Keeping in mind that
metrics and bottom line performance.
customer analytics is highly
They are engaging in customer analytics
correlated with data (and most
to improve their internal operations that
importantly, with the quality of it),
serve those customers—such as call
any improvements in data quality will
centers, credit and collection practices
take companies a step ahead in this
and demand response programs—as well
realm. This article summarizes eight
as to improve their engagement of
recommendations for companies
customers to increase customer
around how to increase the quality of
participation in a variety of programs.
customer data acquired from
This article is giving some examples of
customer touch points.
how utilities are applying analytics to
See article external customers in ways that
demonstrate tangible improvements to
business processes.
See article

2. Big Data
Big Data Analysis Drives
University Research Big Data In medical Sector
Big Data Ready to Offer Online
Big Data Meets Disease-Resistant
Diagnoses
Plant Research
Two medical students at
This article in
a US University have
Informationweek.com
created a website that
demonstrates how big
crunches a host of
data is driving
powerful data to
university research in
offer individuals medical
the social sciences,
advice and even online
where large datasets of up to six
diagnoses. Called
terabytes per week are being processed
Symcat, the site aggregates patient
in leading edge research in
health records, user symptoms and
bioinformatics, genetics and information
demographic data to provide people
modelling. For instance, current
with the equivalent of medical
research projects include creating new
wisdom.
disease-resistant plants that can be
used to help feed a burgeoning world
population. See article
See article
Combining Analytics and Big
Data Growth of Big Data
Data About Big Data
Big Data and Analytics Combine to
Alter Consumer Behavior We know that big
data is growing fast,
Scala, a provider of digital
but did you realize
signage systems, is
just how fast it’s
embracing Big Data in the
increasing? As we
cloud. The provider of a
increasingly add
digital signage system has
unstructured data from social
rolled out Scala Advanced
networks, mobile devices, sensors,
Analytics. It's a predictive
smart meters and financial systems,
analytics application for
experts at IDC predict that the digital
retailers that aggregate market data and
universe will grow to 2.7 zettabytes in
live third-party data streams in a way
2012, up 48% from 2011. This article
that allows retailers and other
summarises with figures the
organizations to display digital messages
implications of analytics and big data.
that are informed by new events,
personal data or general demographic See article
information.
See article
Miscellaneous

3. Supply Chain Analytics
Supply Chain Analytics: Doing More With What You Know
This article is a study of companies’ use of supply chain analytics. Its findings are
that, in what it terms ‘masters’ of analytics, are not just using analytics to gain a
descriptive understanding of past events; they’re also leveraging ‘predictive
analytics’ to answer the questions ‘what do we do now?’ and ‘what are the
alternatives?’. The article goes on to explain the competitive advantage to be
gained from such analytics.
See article
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Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this second edition of Analytical Thinking and hope that it
has provided you with a good insight into some of the value that is currently being realised
through Business Analytics solutions. If you would like to find out more about our services and
propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how
we can improve this newsletter or if you have received it via a colleague and would like to
subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics
related then we'd like to know about it, please submit it to Charlotte Skornik, and it may appear in
the next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
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