Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. Analytical Thinking
Analytical Thinking 14 - A Newsletter from
September 2012
the UK Business Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics community
providing snippets of insight on what people have been saying and how organisations have been using our capability
over the last 2 weeks.
Within this edition, we have two different sections: Big data and Analytics. In the Big Data section, 5 articles explain
how Big Data can be link to other topics such as Business Intelligence and Predictive Analytics. In the Analytics
section, you will discover different ways that analytics has been adopted by CIOs and to optimise supply chains.
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Big Data
Big Data In Automotive And Machinery: Using Analytics To Deliver Better Products
And A More Fulfilling Driver Experience
The automotive industry, including cars, trucks, buses, semi-trailers, farm equipment, and
construction equipment, is on the cusp of a Big Data revolution. Automotive companies have the
opportunity to leverage new sources of Big Data to accelerate product design, improve vehicle
performance and enhance the driver experience. In this article, you will discover few examples of
how Big Data is transforming the automotive industry thanks to new detailed data sources coupled
with advanced analytics.
See article
Data To Decisions: The Intersection Of
Big Data, Semantic Web, How Big Data Brings Business Intelligence
And Predictive Analytics
And BI
Together
Organizations have faced a
constant technology arms race to This article argues that Big data is about to
achieve basic levels of decision move BI and predictive analytics away from
management. From data statisticians and data scientists and into
warehousing, to data marts, to the everyday life of business decision
reporting tools to BI, and now Big Data, makers; imagining the world where a
organizations and leaders have been inundated with customer service advisor can make an independent decision
technology fads. While the latest buzz in technology on whether a problem customer is worth keeping or not. This
may come and go, Constellation Research believes article explains how big data is enabling the ever-elusive
organizations seek a path from data to information to single view of the customer.
insight to action. This path from Data to Decisions See article
drives the science and discipline behind decision
management. This article details the growing need
for what it refers to as decision management.
See article

2. The Big Value In Big Data: Seeing
The Difference Between Big Data And Big
Customer Buying
Patterns Data Analytics
If you scan any other business innovation
According to Gartner, unstructured
publication, you are sure to see “Big Data”
and structured data held by
thrown around incessantly. However, you
enterprises continues to grow at
will also find the term Big Data Analytics
explosive rates. However, volume
used as well. Sometimes the terms are
and velocity of data – what the
used interchangeable, and in the same
business world is beginning to understand as the
article. But they are not the same thing. Basically, the
“Big Data Problem” – are becoming less of an issue
difference comes down to the term “Big Data” referring to
than the variety of data. The core question is this:
the new techniques that have been developed to store
does big data actually solve real-world business
enormous amounts of data and “Big Data Analytics” referring
problems? The short answer is yes – and in this
to the algorithms and programs that mine these massive
article, here is a real world example of how
data stores. Only when you combine them can you can tap
leveraging Big Data can solve the complexity around
the potential of all this data we are capturing and storing.
product proliferation by helping companies align
product offering and supply chain based on See article
customer-buying patterns.
See article
Analytics
Why CIOs Are Quickly Prioritizing
Supply Chain Execs See Benefits In
Analytics, Cloud And
Mobile Predictive Software
Seventy-five percent of the 191 top supply
Customers are quickly reinventing
chain officers who took part in a June 2012
how they choose to learn about
Aberdeen Group survey said their decision
new products, keep current on
making could be improved with the use of
existing ones, and stay loyal to
proper analytics, defined as special software
those brands they most value.
tools built to discern patterns or trends in
The best-run companies are all over this,
supply chain and logistics operations. Respondents to the
orchestrating their IT strategies to be as responsive
research firm's survey said predictive analytical software
as possible. This article argues that CIOs need to be
would help them to achieve cost savings, increase
as strong at strategic planning and execution as they
profitability, and differentiate their customer service from
are at technology and that many are quickly
that of competitors. This article explains that supply chain
prioritizing analytics, cloud and mobile strategies to
executives believe they could make smarter decisions and
stay in step with their rapidly changing customer
increase profitability if they were armed with the right
bases.
analytical software.
See article
See article
Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this fourteenth edition of Analytical Thinking and hope that it has provided
you with a good insight into some of the value that is currently being realised through Business Analytics solutions.
If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon
Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a
colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business
Analytics related then we'd like to know about it, please submit it to Charlotte Skornik, and it may appear in the
next edition of Analytical Thinking!

3. Charlotte Skornik
Business Analytics | Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group