Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. Analytical Thinking
Analytical Thinking 10 - A
Newsletter from the UK Business July 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics
community providing snippets of insight on what people have been saying about our capability in the
press over the last 2 weeks. In this edition we have 6 articles relating to Big Data, a really hot and
trendy topic at the moment.
back to top
Big Data
Marketing Big Data Analytics, An The 3 I's Of Big Data
Industry About To Take According to this article on
Off? forbes.com, Big Data is:
The Centre for Economic and Ill-defined – what is it, anyway?
Business Research predicts that the Intimidating – How to make big
value of big data analytics to the data approachable?
UK today is likely to grow over the
next five years. This article Immediate – What is actionable about big data?
references a study that estimates With a nod to the well-known 3 V's of Big Data
that the total value of Customer Intelligence to (volume, velocity,and variability), this article
the UK economy would indicate a compound explains more precisely what are the “3 I’s of Big
annual growth rate in that value of 7.25%. In this Data”.
article, you will be given explanations about some See article
benefits of Big Data and its link to Customer
Intelligence.
See article
Yahoo's "Genome" Uses Big Data To 6 Insights From Facebook's Former
Decode Which Commercials You're Head Of Big Data
Bred To Click On This blog describes a number of
Genome platform, which insights from Facebook’s former
leverages Yahoo's $270 million head of data analytics team.
purchase of Interclick last year, These insights have a single
is all about predictive analytics. overarching theme: the
It virtually guarantees democratization of data. By this
advertisers that every single he means opening up data analytics to all users in
penny is well spent, since they can tailor an organization, from data scientists to product
campaigns to users' individual web activity and engineers and business analysts.
browsing preferences. This article explains that See article
Big Data might be the future of web advertising.
See article

2. 3 Steps For Adding Value To Your Big Data Strategy
Andy MacMillan, a senior VP of Product at Data.com, a unit of
Salesforce.com, gives in this article, a new approach to Big Data that takes
into account the need for real time analysis, and new strategies to consume
Big Data insights in three points:
· Investigate Big Data goals and objectives before taking the plunge into
data management and storage
· Look at Big Data apps that allow you to answers specific business objectives
· Use the cloud to deliver big data insights on pace with data generation
See article
Big Data in Education
The ultimate goal of incorporating big data analytics in education is to
improve student outcomes – as determined common metrics like end-of-
grade testing, attendance, and dropout rates. Currently, the education
sector’s application of big data analytics is to create “learning analytic
systems” – here defined as a connected framework of data mining, modeling,
and use-case applications. The hope of these systems is to offer educators
better, more accurate information on answer the “how” question in student learning. This
article looks at recent movements by the Department of Education in data mining, modeling
and learning systems.
See article
Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
back to top
Feedback
We hope that you have enjoyed reading this tenth edition of Analytical Thinking and hope that it has
provided you with a good insight into some of the value that is currently being realised through Business
Analytics solutions. If you would like to find out more about our services and propositions then please
contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this
newsletter or if you have received it via a colleague and would like to subscribe then please contact
Charlotte Skornik. If you spot an article that is Business Analytics related then we'd like to know about
it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking!
back to top
The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
subscribe to this newsletter
This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,

3. Charlotte Skornik
Business Analytics | Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
Connect with us:
Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group