Know through this PPT how you can target specific audiences on various social media platforms and make your event a success. #SocialMediaPlatform #Facebook #Linkedin #Instagram #Twitter #Event #PromotesEvent #DigitalMarketingCompany #DigitalMarketing #OnlineMarketing #TargetedAudience #Event #OnlineBusinessPromotion #InstagramStory #ImageSharingPlatform #PaidMarketing

1. How to Choose the
Right Social Media
Platform for
Promoting the Event

2. Social media is vast and with a larger number of
audiences using social media platforms daily,
promoting an event becomes fairly easy. But the
issue arises when you are unaware which content to
post on which platform. Ending up promoting a video
link on twitter might not help you as much as posting
the video on YouTube or Facebook. It means you are
not catering to the targeted audiences and your
content will not be appreciated much.
That is why, awareness of content sharing on
precise platforms is important.
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3. To create awareness and exposure for any kind of
event, Facebook is the best option.With Facebook, use
paid promotion ads and establish KPI.
Use the ‘Event’ feature on Facebook:
Let your audiences know about the upcoming event.
Audiences can RSVP, and thereby can see who is
attending the event. They can share the event
themselves on their feed too when they RSVP, thus
extending your reach in an organic way.
Place the ‘Event’ tab on your main page on Facebook,
so audiences can have easy access to upcoming
events.
Facebook:
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4. Be a part of groups and communities related to your event and business on
Facebook:
Facebook has a lot of groups and communities. Being a part of the groups
and communities related to your events or business as an active member will
help you build relationships with other members and managers and promote
your brand and its value. Although you need to be patient because the
results aren’t instant.
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5. Live Video Stream your event on Facebook:
Facebook Live is the best way to interact with
your audiences in Real Time.With live streaming
concept, you can create a hype between your
audiences with a countdown for the main event.
Also, those who couldn’t attend the event might
attend it next time after watching the live stream
of the event.
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6. Tag your event with a unique catchy
hashtag to create an event buzz. Tweets
with one or two hashtags receive more
attention. Encourage the users to use your
event hashtags for tweets. TweetDeck or
Hootsuite can be used to know the
popularity of your event.Organize tweetups
to stay in touch with the Tweeple. This might
come in handy for your next event.
Twitter
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7. Through Instagram stories you can upload clips for
your events like behind the scenes happenings by
enticing the audiences to attend your event.
Teasers to let your audiences know what’s coming
next.
Post-event also you can post stories about the main
event to let the unattended audiences on what
have they missed on, so next time they might make
sure to attend your event. You can use Instagram
for promoting the ticket sale of the event.
Instagram:
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8. You can use your company’s profile for the
promotion of the event. You can also create a
group for your event.
Promote your event with LinkedIn ads. It
works similar to Facebook ads. Create the ads
which have call to actions, and use targeting
to focus on your preferred audiences.
LinkedIn:
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9. Posting an infographic about your event and the guests and speakers who’ll
be gracing the occasion on Pinterest is another strategy for the promotion of
your event. Similarly, you can use Snapchat, where you can post snaps of the
guest and speakers about the upcoming event and creating a buzz on that
platform.
With an appropriate use of all these social media for promotion of your event,
your event can become a success!
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10. Thank You
Presented By
Digital Platter
For more details Visit at us:
www.digitalplatter.in
& Mail us at:
happytoserveyou@digitalplatter.in