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Influencer Marketing &
Community Driven
Solutions
APRIL 2020
And while these are uncertain times we do
know one thing — people will be spending more
time at home behind screens and machines than
ever before, looking at and for things to see and
share.
As a global influencer marketing & strategic social
media partner we've been managing clients in
Covid-19 hit areas. We understand the disruption it
causes and have been supporting our clients with
short term solves and longer term strategies,
helping (re-)allocate budgets and focus to
different types of media and marketing spend to
maximize reach and results.
A brief message
“People are anxious and are looking for sources of comfort. As
influencers, we have the ability to provide that to large groups of
people. And not only that, I feel it is our social responsibility to do so.
Our communities rely on us for everything from entertainment to
advice to overall well-being.”
— Jeremy Scott Foster of @TravelFreak
Communities are more important than ever
How do you move communities?
By talking to their leaders.
BRAND
COMMUNITY
TARGET
AUDIENCE
INFLUENCERS
Similar values & interests
And we’ve done it before...
We’re a long-term strategic partner for a.o. Moncler, Samsung, Diesel
and Under Armour.
We closely monitor their positioning and develop their community based
on interests, demographics and performance.
In a time of social distancing
social moments are even
more important.
Introduction
Over a decade of experience in influencer
marketing across industries
Our Agency
support
your teams
How can we
The shift to digital today is
no longer an option, but an
imperative.
your
challenge?
What is
We might have a solution for you.
The Challenge
Logistics are more challenging than ever.
Productions are cancelled or pushed back,
but you need content to keep your
communication with your audience going.
Our IMA Solution
Our influencer
network is a
creative goldmine.
Influencers are expert creators and master better than anyone else the codes of engaging
social content. They are excited by creative briefs and sometimes have their own home
studios. Capitalizing on their skills enables to lower costs of production while maximizing
reach. Have them create your content!
Our
shoot is
cancelled.
More than ever our huge international pool of
social talents are available to create content at
home and to help bring ideas to life during this
temporary period. More than ever, we are
working intensively with them to make sure
they are fit, healthy and prepared with the
right tools to work from home and create
on-brief engaging content for you.
● IGTV Lookbook
● Product focus influencer-made shoot
● Full digital buyout for brand usage
● Homemade unboxing, demos,
how-to’s
OUR SOLUTIONS:
The Challenge
Gatherings are unsafe and prohibited,
crucial brand events are cancelled.
Traditional event communication is on
pause. E3, SXSW, Coachella… How can you
still activate your audience and connect
with them in an engaging and fun way?
Our IMA Solution
Bring
the event
home.
Influencers connect uniquely with their audience on the personal level.
People want to see them, engage with them in real-time and they represent
a source of entertainment or escapism.
Our key
event is
cancelled.
Let the influencers be your event host,
empower their content and put your
brand on the map. ● Livestream (Instagram, Twitch) chat
● TikTok challenges and dances
● Houseparty, Hangout conversation
● Digital event*, AI, 3D...
OUR SOLUTIONS:
The Challenge
Social Media is saturated with (COVID-19
related) content, brands are hijacking the
space and it is hard to stand out.
Most of your spendings in traditional media
(OOH, trade shows, in-store…) are on hold.
Our IMA Solution
Diversify,
amplify &
disseminate
Influencer marketing allows you to maintain real continuity within your
communication strategy and to continue to generate leads, gain notoriety
and commitment. It allows you to be present across different social channels.
We’re
losing share
of voice.
Facebook, Instagram, Youtube, Twitter or
TikTok, addressing new qualified targets
thanks to influencers. Through multi-tier
and multi-channel influencer activations
you can deploy your strategy more widely
and have mass and niche reach
simultaneously.
● IMA’s multi-tier approach
● Multi-channels activations with a tailored
creative to each platform
● E-commerce and traffic oriented tactics
when relevant
OUR SOLUTIONS:
The Challenge
What may have made sense one month
ago will not resonate in the current climate,
and the same goes for your campaign
message.
It’s time to move away from your irrelevant
one-size-fits-all campaign messaging and
allow the voice of an influencer tailor it in
an empathetic, human way.
Our IMA Solution
Stay relevant with a
human to human
connection
When crisis hits, consumers get skeptical towards traditional/corporate
brand communication. Influencer marketing remains the most suitable
strategy for creating an authentic dialogue with communities, taking
advantage of a more transparent communication channel and reaching new
targets.
Our initial
message is
out of touch.
Our influencers are engaging daily with their
communities and are creative when it comes
to tailoring content to the environment.
How can you be relevant in your
communication and make a positive difference
in the overwhelming newsfeed? Our Strategy
team is here to help.
● Work with our network of micro or nano
influencers for authenticity, relevance
and engagement
● Localize your content through the voice
of hyperlocal influencers
OUR SOLUTIONS:
The Challenge
Shops closed, shipping is tricky and
warehouses are frozen. If making your
product available to consumers hasn’t
simply become impossible, then at the very
least it’s not “business as usual”.
Our IMA Solution
Build an honest
momentum for
the future
Now is the time to build awareness for better days.
People are looking forward to go back to real life and spend their days
pinning, saving, wishlisting...make sure you are on their list!
Business as
usual has
dropped.
Influencers can successfully keep your
brand top of mind during these days
without pushing corporate ads. Whether
they use it at home, talk about your
products, make demos or create exciting
content.
● Countdown and teasing campaign for
upcoming releases
● CTA to pre-order lists
● Partner with already product
user/advocates
OUR SOLUTIONS:
The Challenge
Large global corporates need to tell
different messages with different timings
across their local markets.
Our IMA Solution
Think Global
&
Act Local
We have always run campaigns in a multi-market, locally tailored manner.
Our influencer network covers the entire the globe and our global strategy
team is able to come up with coherent strategies incorporating locally
customized messaging or a call-to-action.
We need
tailored
solutions.
● Global influencer activation with our
network
● Tailored brief and CTA depending on
each market situation
OUR SOLUTIONS:
Let’s do this
together!

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Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 

COVID 19: Influencer Marketins & Community-Driven Solutions for Your Business

  • 1. © 2020 MediaMonks. All rights reserved. Any copying or use of this confidential information is strictly prohibited without the express written permission of MediaMonks. Influencer Marketing & Community Driven Solutions APRIL 2020
  • 2. And while these are uncertain times we do know one thing — people will be spending more time at home behind screens and machines than ever before, looking at and for things to see and share. As a global influencer marketing & strategic social media partner we've been managing clients in Covid-19 hit areas. We understand the disruption it causes and have been supporting our clients with short term solves and longer term strategies, helping (re-)allocate budgets and focus to different types of media and marketing spend to maximize reach and results. A brief message
  • 3. “People are anxious and are looking for sources of comfort. As influencers, we have the ability to provide that to large groups of people. And not only that, I feel it is our social responsibility to do so. Our communities rely on us for everything from entertainment to advice to overall well-being.” — Jeremy Scott Foster of @TravelFreak Communities are more important than ever
  • 4. How do you move communities? By talking to their leaders. BRAND COMMUNITY TARGET AUDIENCE INFLUENCERS Similar values & interests
  • 5. And we’ve done it before... We’re a long-term strategic partner for a.o. Moncler, Samsung, Diesel and Under Armour. We closely monitor their positioning and develop their community based on interests, demographics and performance.
  • 6. In a time of social distancing social moments are even more important. Introduction
  • 7. Over a decade of experience in influencer marketing across industries Our Agency
  • 9. The shift to digital today is no longer an option, but an imperative.
  • 10. your challenge? What is We might have a solution for you.
  • 11. The Challenge Logistics are more challenging than ever. Productions are cancelled or pushed back, but you need content to keep your communication with your audience going. Our IMA Solution Our influencer network is a creative goldmine. Influencers are expert creators and master better than anyone else the codes of engaging social content. They are excited by creative briefs and sometimes have their own home studios. Capitalizing on their skills enables to lower costs of production while maximizing reach. Have them create your content! Our shoot is cancelled. More than ever our huge international pool of social talents are available to create content at home and to help bring ideas to life during this temporary period. More than ever, we are working intensively with them to make sure they are fit, healthy and prepared with the right tools to work from home and create on-brief engaging content for you. ● IGTV Lookbook ● Product focus influencer-made shoot ● Full digital buyout for brand usage ● Homemade unboxing, demos, how-to’s OUR SOLUTIONS:
  • 12. The Challenge Gatherings are unsafe and prohibited, crucial brand events are cancelled. Traditional event communication is on pause. E3, SXSW, Coachella… How can you still activate your audience and connect with them in an engaging and fun way? Our IMA Solution Bring the event home. Influencers connect uniquely with their audience on the personal level. People want to see them, engage with them in real-time and they represent a source of entertainment or escapism. Our key event is cancelled. Let the influencers be your event host, empower their content and put your brand on the map. ● Livestream (Instagram, Twitch) chat ● TikTok challenges and dances ● Houseparty, Hangout conversation ● Digital event*, AI, 3D... OUR SOLUTIONS:
  • 13. The Challenge Social Media is saturated with (COVID-19 related) content, brands are hijacking the space and it is hard to stand out. Most of your spendings in traditional media (OOH, trade shows, in-store…) are on hold. Our IMA Solution Diversify, amplify & disseminate Influencer marketing allows you to maintain real continuity within your communication strategy and to continue to generate leads, gain notoriety and commitment. It allows you to be present across different social channels. We’re losing share of voice. Facebook, Instagram, Youtube, Twitter or TikTok, addressing new qualified targets thanks to influencers. Through multi-tier and multi-channel influencer activations you can deploy your strategy more widely and have mass and niche reach simultaneously. ● IMA’s multi-tier approach ● Multi-channels activations with a tailored creative to each platform ● E-commerce and traffic oriented tactics when relevant OUR SOLUTIONS:
  • 14. The Challenge What may have made sense one month ago will not resonate in the current climate, and the same goes for your campaign message. It’s time to move away from your irrelevant one-size-fits-all campaign messaging and allow the voice of an influencer tailor it in an empathetic, human way. Our IMA Solution Stay relevant with a human to human connection When crisis hits, consumers get skeptical towards traditional/corporate brand communication. Influencer marketing remains the most suitable strategy for creating an authentic dialogue with communities, taking advantage of a more transparent communication channel and reaching new targets. Our initial message is out of touch. Our influencers are engaging daily with their communities and are creative when it comes to tailoring content to the environment. How can you be relevant in your communication and make a positive difference in the overwhelming newsfeed? Our Strategy team is here to help. ● Work with our network of micro or nano influencers for authenticity, relevance and engagement ● Localize your content through the voice of hyperlocal influencers OUR SOLUTIONS:
  • 15. The Challenge Shops closed, shipping is tricky and warehouses are frozen. If making your product available to consumers hasn’t simply become impossible, then at the very least it’s not “business as usual”. Our IMA Solution Build an honest momentum for the future Now is the time to build awareness for better days. People are looking forward to go back to real life and spend their days pinning, saving, wishlisting...make sure you are on their list! Business as usual has dropped. Influencers can successfully keep your brand top of mind during these days without pushing corporate ads. Whether they use it at home, talk about your products, make demos or create exciting content. ● Countdown and teasing campaign for upcoming releases ● CTA to pre-order lists ● Partner with already product user/advocates OUR SOLUTIONS:
  • 16. The Challenge Large global corporates need to tell different messages with different timings across their local markets. Our IMA Solution Think Global & Act Local We have always run campaigns in a multi-market, locally tailored manner. Our influencer network covers the entire the globe and our global strategy team is able to come up with coherent strategies incorporating locally customized messaging or a call-to-action. We need tailored solutions. ● Global influencer activation with our network ● Tailored brief and CTA depending on each market situation OUR SOLUTIONS: