Commerce Optimization

Commerce
Optimization
Get best-practice solutions for Customer Segmentation and the
benefits of collaborating with a single ecommerce solution provider
who offers expertise in development, marketing and optimization.

IMAGINE…
the number of Internet
users by 2020!
2,925,249,355
2,034,259,368
413,425,190
7,243,784,121
6,916,183,480
6,127,700,430
7.9 %
16.1 %
47.2 %
1.14 %
1.19 %
1.26 %
10.4 %
29.4 %
6.7 %
Internet
Users
Users
Growth
World
Population
Population
Growth
Penetration
2010
2014
2000
The first billion internet
connections was reached in 2005
The third billion will be reached
by the end of 2014
The second billion in 2010
Source: Internet Live Stats
IS YOUR BUSINESS READY FOR
www.osf-commerce.com
EXPLOSIVE GROWTH?
02

MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX
97% = BAD USER EXPERIENCE
03
87%
CONVERSION
If a visitor to your website has
a successful user experience
they are 87% more likely to
buy from you
44%
ACQUISITION RETENTION
44% of online shoppers
tell a friend about a bad
online experience
62%
62% of customers
base future purchases
on past experiences
User Experience Influences all you KPI’s
Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics

WHAT’S YOUR LEVEL OF MATURITY IN
DIGITAL COMMERCE?
05
OPTIMIZING digital presence
for heightened customer
engagement by creating
processes, infrastructure and
resources.
DIGITAL COMMERCE
MARKET EXPANSION
GLOBALIZATION
LEVEL OF MATURITY
INITIATION
IMPLEMENTING global
development strategies
and monitoring the
growth of your business.
LAUNCHING commerce
services and complying
with first customer
requests.
Web Commerce
Outsourced or Custom
Emerging Business by
Replatforming Commerce
Solutions
Global Commerce
and Omnichannel
Solutions

COMMERCE
OPTIMIZATION
APPROACH
05
01 Custom Analysis
02 Inbound Marketing
03 Search Engine Marketing & SEO
04 Growth Solutions
05 Customer Success Stories

CUSTOMIZED
06
01 Custom Analysis
GET YOUR SALES
Are Your Sales
GROWING
with the Trend?
591%
86%
336%
making Call to Action
more prominent
using Video on
landing pages
redesigning the lead
generation page
INCREASE your conversion rates by
SO?
Source: Kissmetrics Case Study
Source: Eyeview Case Study
Source: Kissmetrics Case Study

ANALYTICS TOOLS
07
01 Custom Analysis
LEVERAGING SITE DATA WITH
See how visitors found your site, what
pages they visited, how long they stayed
on your site and many other facts and
figures.
Heat maps and video give you an
understanding of how your visitors
engage your website with the help of heat
map and scroll map reports.
Get a FREE 1-Hour
CONSULTATION

MORE FOR LESS
08
INBOUND PRACTICES PRODUCE
Is Your Site
PERSONALIZED
for Success?
54%
62%
MORE Leads
LESS Cost
Inbound practices produce 54% MORE leads
and costs 62% LESS than traditional
outbound practices.
SO?
Source: RedBranchMedia

CAMPAIGNS
09
EMAIL MARKETING
Do you have an
Email Marketing
Campaign in order
to increase revenue per
email?
SO?
95%
$1
43%
of online consumers
use email
for every $1 spent, $44.25 is
the average return on an
email marketing investment
of all emails are being
opened via a mobile
device
DID YOU KNOW THAT:
 Campaigns Analysis & Optimization
Platform Integration
 Campaign Management
OUR SERVICES
Source: ExactTarget
Source: ExactTarget
Source: ExactTarget

CUSTOMER GROUPS
10
MAKE YOUR VISITORS FEEL UNIQUE WITH
Do you use
Customer Groups
to improve the
user experience?
improve Users
Experience
SO?
94%
74%
29%
of marketers agree that website
personalization is critical to current
and future success.
of online consumers get frustrated with
websites when content has nothing to
do with their interests.
of marketers today invest in
website personalization and use
behavior-based data.
DID YOU KNOW THAT:
 Campaigns Strategy & Configuration
 Platform Integration
OUR SERVICES
Source: Econsultancy
Source: Dinamicyield
Source: Dinamicyield

AFFILIATE MARKETING
11
INTEGRATE
Are you in the
Network?SO?
$4.1
Affiliate programs have the
third largest marketing
budget after PPC & email.
Affiliate marketing spending
will reach $4.1 billion in 2014.
Affiliate marketing is
considered low risk
because you pay only for
the results.
DID YOU KNOW THAT:
 Analysis of audience and affiliate networks
 Implement and test the tracking code
OUR SERVICES
3rd
low
Source: Forrester
Source: Forbes
Source: Kissmetric

FIRST PAGE
12
03 SEM & SEO
BE ON THE
Are You on the
FIRST PAGE
of Results?
60% clicks to the TOP 3
ORGANIC SEARCH
RESULTS
SO?
More than 60% of all organic clicks go to the
top three organic search results!
Source: HubSpot

MARKETING
13
03 SEM & SEO
SEARCH ENGINE
OSF provides Pay-Per-Click
campaign management with
automated billing and reporting, as
a cost effective alternative to
in-house PPC management.
93%
85%
52%
of online experiences begin
with a search engine.
of retailers said that search
marketing is the most effective
customer acquisition tactic.
of marketers found a
customer via Facebook.
DID YOU KNOW THAT:
 Campaign Strategy & Configuration
 Platform Integration
OUR SERVICES
Source: Digital Insights
Source: Forrester
Source: Search Engine Journal

OPTIMIZATION
14
03 SEM & SEO
SEARCH ENGINE
An integrated SEO optimization plan
increases organic traffic and reduces
new user acquisition costs. OSF Global
Services offers expertise in the
following SEO enhancement services:
86%
75%
61%
of all Internet traffic is generated
through search engines.
of users never scroll past the
first page of search results.
of global Internet users
research products online.
DID YOU KNOW THAT:
 Keyword & Competition Analysis
 International, Local & Multi-Language SEO
 Site Architecture & Indexation
 Ongoing Optimization & Reporting
 CMS Optimization for SEO
OUR SERVICES
Source: ipoint-tech
Source: Interconnected World
Source: MarketShareHitsLink

GROWTH SOLUTIONS
15
04 Growth Solutions
STRATEGY FOR
Is your growth
STRATEGY
built to succeed?
billion by 2017 SO?
Online retail sales will hit $370 billion by
2017 from $220 billion in 2014.
$370Source: Business2Community

MOBILE COMMERCE
16
04 Growth Solutions
OPTIMIZE FOR
Is your online
store ready for
mobile shoppers?
SO?
 Simple, clean UI/UX
 Multi-device compatibility
 Mobile applications
 Responsive newsletters
 Support functionality
 Boosting conversion rates
OUR SERVICES
90%
626
84%
Push notifications on a mobile
application can increase app user
retention rates by 90%
Global m-commerce sales reached
$133 billion in 2013, and will
reach $626 billion in 2018
of smartphone shoppers
check online stores while in
the physical ones
DID YOU KNOW THAT:
Source: Goldman Sachs
Source: MarcResearch
Source: Mobile Action

OMNICHANNEL INITIATIVES
17
04 Growth Solutions
PREPARE FOR
the right tools
and data
simple, relevant
& seamless
omnichannel
dev strategy
Companies find
implementing
omnichannel challenging
due to the complexity of
integrating the right
tools and data.
Regardless of the
original touchpoint,
customers expect their
interaction with retailers
to be simple, relevant
and seamless.
We build the best
omnichannel
development strategy
where you invest only in
the right mix of stores,
mobile, digital marketing
and CRM capabilities.

BUSINESS AGILITY
18
04 Growth Solutions
REPLATFORM FOR
Why Replatform? We Can Help You:
Fast growth & technology innovation
Navigation, coding & search capabilities
Back-office integration
Omnichannel initiatives
Security and compliance
Mobile optimization
Evaluate leading platforms
Develop a clear ecommerce strategy
Expand functionality through applications
and plug-ins
Roll out multiple sites and brands
Perform front- and back-end integrations
Map out an SEO plan

DIGITAL FLAGSHIP
19
04 Growth Solutions
MOVE FORWARD WITH A
Close the gaps in your digital ecosystem and turn content-interested visitors
into ecommerce customers.
A CMS-to-Ecommerce
Integration can transform
your ecommerce platform
into a Digital Flagship for all
content-driven websites.
A Digital Flagship
enables your website to
be the main hub for all
brand communication
and sales.

INTEGRATION
20
04 Growth Solutions
THIRD PARTY & SYSTEMS
CRM (Customer
Relationship
Management)
CMS (Content
Management
System)
Payment
Gateway
Tax Systems
Order
Management
Fulfillment Inventory
Shipment
Tracking
Supply Chain
Ratings &
Reviews
Marketing
Automation
Support Centers

www.osf-commerce.com 22
05 Success Stories
CUSTOMER
SUCCESS STORIES
48 BRANDS
118COUNTRIES
BRANDS SELL TO
150 Mil. $
REVENUE BY ECOMMERCE
SITES WE MANAGED

With OSF, L’Oréal saw a unique opportunity to unify
disparate applications while creating a personalized
and engaging shopping experience across all
devices.
SOLUTIONS FOR L’ORÉAL CANADA & USA
Ecommerce Replatforming & Salesforce Integration
L’Oréal Canada and USA Cosmetics, Beauty
CLIENT INDUSTRY
"OSF assisted us with new technology and gave us the ability to
deploy many brand sites in an efficient manner, making
technology our driver for growth.“
 Martin Aubut, Director, Interactive Marketing and Ebusiness
Strategy at L'Oréal Canada
 Launched 6 sites, 4 brands with an average
delivery time of 3 months
 Large increase in mobile traffic, conversion rates
and revenue
 Data from Demandware automatically pushed to
3rd-party systems
 Consistent layout across all brands, languages
and geographies
6 sites & 4 brands
22www.osf-commerce.com
05 Success Stories

05 Success Stories
Before OSF launched the Magento solution, OpenYard
founder Justin Pfister had been spending 60% - 70% of
his time on his IT solution as his other business
initiatives suffered.
SCALABLE ECOMMERCE SOLUTION
Magento Platform Opens Doors for OpenYard Growth Initiatives
OpenYard Sporting Goods
CLIENT INDUSTRY
"OSF’s developers had valuable industry-specific experience that
we could utilize and combine with our specific experience at
Openyard. The experience was really healthy—we were able to
share and benefit from each other’s knowledge base and grow
together.“
 Justin Pfister, Founder
Results in 3 months
after release
+
Increase in site
transactions41%
+
Increase in purchase
quantities62%

05 Success Stories
A two-week A/B Testing method with a 50/50 split between
Sanuk’s three-page and new one-page checkouts revealed a
reduction in cart abandonment, boosted conversion rate
and a sizeable contribution to site revenue.
‘ONE PAGE CHECKOUT’ SOLUTION
OSF’s Optimized Checkout Solution to Deckers Footwear Brand
Sanuk Footwear
CLIENT INDUSTRY
"This is great for Sanuk, and a great introduction as we
consider OPC for Deckers’ other sites. I expect with those
we will see a 4% increase in conversions, at least.“
 Sean Knots, Associated Online Producer at Deckers
+ One Page Checkout (OPC)
resulted in a 3.8% lift in
orders per visitor & an 8% lift
in conversions.
3.8%
OPC contributed $610,000 in
additional revenue over a
two-week period.$610k
Sanuk expects $775,000 in
incremental revenue once
OPC is deployed.$775k

05 Success Stories
Thanks to a series of successfully implemented marketing
initiatives, InZonaTa managed to gain a leading position on
the deals market in Romania.
GEO-TARGETED MOBILE APPLICATION
Push Notification Increases Conversions for InZonaTa
InZonaTa Deals Website
CLIENT INDUSTRY
+
37%
Increase in conversion from 3rd cart recovery
email with dynamic codes for extra discounts
Higher conversion on geo-targeted mobile
application with push notification
Open Rate increase for geo-targeted
newsletter
+
+
1.5%
12%

thank you!Gerard SZATVANYI
President & CEO
Chris HOOVEN
SVP Sales & Business Development
gerard.szatvanyi@osf-global.com chris.hooven@osf-global.com
Adela SZATVANYI
Head of Commerce Optimization
adela.szatvanyi@osf-global.com

Commerce Optimization

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