Brainstorm 2

1. LONDON FASHION
WEEK
A globally recognised event that showcases some of the countries leading designers.
Th

2.  Fashion week is an event that is held in the fashion hotspots of the world such as, New York,
Milan, Paris, Dubai and also London. The reason why we have chosen London is because it is at a
more local level and therefore gathering information could be easier rather than trying to get to
grips of reports on other countries.
 Broad
 Can integrate our knowledge of fashion to the project
 Various sources to gather information from
 As fashion week is a global event, we can comment on various advertising and marketig
approaches
 Target audience is mainly women and men aged late teens to middle aged
STR ENGTHS OF FA SHION W EEK A S A
TOP IC

3. W EA KNESSES OF FA SHION W EEK A S A
TOPIC
 Too much information

4. FILMING LOCATION
 The filming location for this topic can be college premises but I feel that this
topic would be better suited to the High-street. Simply because any high-street is a
fashion statement. We could get the views of people that are shopping by asking
them how they feel about Fashion Week and how it impacts them as consumers;
this could give us our voxpops of the public. This particular location will also give
us good shots of window displays and stylish mannequins which are relative scenes
to the topic and will look good as small montages at the beginning of the
documentary. The general setup of the shopping centre gives us a brief view of
what the target audience could possibly be.

5. VOXPOPS
 We are going to use voxpops to get a bit more content

6.  Filming location
Refectory
Touchwood
Experts- fashion designer, representative
Voxpops, a few