3. Who is Fitbit?
Fitbit is passionate about creating simple, innovative
products and services to inform, motivate and
engage people to lead more active and healthier lives
each and every day.
History
• Founded in 2007, in San Francisco, CA
• 100+ employees and growing
• Sold in over 10,000 retail stores
US, Canada and EU, AU and NZ
4. Pillars for a healthier life
Be more active
Eat smart Sleep well
5. Broad market appeal
For people who want to live a
healthier, more active life,
Fitbit creates a seamlessly into
people’s lives to inspire and
empower them to make small
everyday changes that help
them achieve their goals
7. Workplace Physical Activity Programs
Results
Challenges
fitbit
625 Market Street, Suite 1400, San Francisco, CA 94105
8. JAMA Pedometer Metastudy
In the RCTs, pedometer users significantly increased their physical activity by 2491 steps/day
more than control participants.
Pedometer users significantly increased their physical activity by 2182 steps/day over baseline.
Overall, pedometer users significantly increased their physical activity by 26.7% over baseline.
Conclusion
The results suggest the use of a pedometer is associated with significant increases in physical
activity and significant decreases in body mass index and blood pressure.
fitbit
625 Market Street, Suite 1400, San Francisco, CA 94105
11. Fitbit connected and open ecosystem
Track Activity,
Sleep & Weight
ONLINE EARN
CHARTS BADGES
Log Food & More
CONNECT & COMPETE
GET SUPPORT WITH FRIENDS
Import from Export to
3rd Party Apps 3rd Party Apps
13. Fitbit badges & friends: Keep you motivated
Earn badges for reaching weight Nothing motivates like a supportive
loss goals for an extra reward. community and a little healthy
competition.
14. Fitbit tools & goals setting: Empowering users
Log Food & Activities Set goals and see progress
with a personalized food plan
15. Track on the go: Fitbit’s free apps
iPhone App Android App
Set goals, log workouts, food, plus more.
Plus check your stats while you’re on the go!
18. Fitbit Zip
Helps you lead a more active life by making everyday fitness fun
Track steps, distance and calories burned
Upload wirelessly to Fitbit.com via Bluetooth 4.0
Realtime data uploads makes competing with friends easy
Log food and more with Fitbit’s online tools
Free online access to graphs, charts and other tools
Access your free account with free web, iPhone and Android Apps
Realtime data uploads via Bluetooth 4.0
NEW Water resistant
Replaceable battery with a 6 month life
MSRP $59.95
23. Fitbit One Wireless Activity + Sleep Tracker
with Bluetooth 4.0
Helps you lead a healthier, more active life through increased activity
and better sleep
Track steps, stairs, distance and calories burned
Log food and more with Fitbit’s online tools
Monitor how long and how well you sleep
Upload wirelessly to Fitbit.com via Bluetooth 4.0
Realtime data uploads makes competing with friends easy
Free online access to graphs, charts and other tools
Access your free account with free web, iPhone and Android Apps
NEW Sleek Design
Realtime data uploads via Bluetooth 4.0
Silent wake
Water resistant
MSRP $99.95
25. Helps you sleep better
Not only monitors how long and well you sleep, but
also provides new insights about your sleep patterns
and wakes you up.
9
TIMES
AWAKENED
WAKE ME
AT
8AM
7.5
SLEEP
HOURS
28. Fitbit Aria Wi-Fi Smart Scale
Know where you stand. Get where you want to be. With
Aria, track your weight, % body fat and BMI over time
with a host of online and mobile graphs & tools to help you
reach your goals.
29. Fitbit Aria Wi-Fi Smart Scale
Upload wirelessly to Fitbit.com via Wi-Fi
Tracks weight, % body Fat and BMI
Recognizes up to 8 users
Easy to setup and connect online
Access your free account with free web, iPhone and Android Apps
Free online access to graphs, charts and other tools
Connect with friends for support or to compete
Earn badges to celebrate weight management achievements
Available in Black and White
MSRP $129.95
30. Keeps you motivated & on track
Giving you tools to set your weight goals
and log calories and workouts
Awarding badges for achieving
milestones along your weight goal
Helping you build your support network
with your friends or the Fitbit community
31. Fitbit Aria vs. Competition
Fitbit Aria Withings
Price
$129.95 $159.95
Tracks Weight, Body Fat % & Body Mass Index
Auto Uploads Your Data via Wi-Fi
Set up Individual Accounts (for complete privacy)
Provides Weight Trends
iPhone & Android App
Accessible to Health Partners/Records
Ability to Set Goals
Calorie Management Tools
Earn Badges for Achieving Weight Loss Tools
Connect & Share stats w/Friends
