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Social Media: What is it, anyway?

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Amy Vernon
Amy Vernon

When it comes to the medical profession, social media is a bit trickier than in some other fields, because of the legal and ethical issues involved. But it still comes down to one thing: Don't be stupid. This is the presentation from a panel I participated in at the 53rd annual meeting of ASTRO, the American Society for Radiation Oncology.

TechnologieGesundheit & Medizin
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Social Media: What is it, anyway? Amy Vernon Hasai Inc.
Disclosure ,[object Object],[object Object]
Social media’s role in the medical community.
Benefits and drawbacks of social media for medical professionals.,[object Object]
Changing How We Communicate IMMEDIACY: “I tweeted and no one answered.” INTIMACY: “Someone with XYZ Corp. personally responded!” ATTENTION: “I just ran a 5K for the first time!”
Everybody’s Doing It 87% of physicians use social media personally 67% of physicians use social media professionally 1/3 of doctors received Facebook friend requests from patients Ÿ of those doctors rejected the requests Source: QuantiaMD survey, August 2011
Source: QuantiaMD survey
The Value for Patients Doctors find value for patients. “Would you recommend that apatient participate in anonline patient community?” Source: QuantiaMD survey
Very social, but not with patients Source: QuantiaMD survey
If everyone’s doing it, why aren’t you? Source: QuantiaMD survey
Ah, liability The cardinal rule of social media: Don’t be stupid. I.E.: Don’t say anything online you wouldn’t want everyone in the world to know. Rhode Island doctor reprimanded after inadvertently identifying a patient in a Facebook post. JAMA study identified 3% of physician tweets as containing “unprofessional content” Sources: Amednews.com, Boston.com, News.com.au
Oh, like this? Source:Twitter.com
Nonmaleficence Works the same in social media. First, do no harm. If you think before you post, you should be just fine.
OK, but still, WHY? People are talking about their medical problems online. Celebrities talk about their medical experiences & give “advice.” People listen to celebrities, and while they may be well-meaning, they may have no idea what they’re talking about.
Is this who you want parents to take medical advice from?
How about this guy?
How about Chrissie?
It’s where the patients are Be available. Offer your expert knowledge in cases where possible. Don’t diagnose – but offer to suggest resources to look up information. Don’t respond to the “trolls” – the people whose sole meaning in life is defined by baiting people into arguments online.
?s Amy Vernon mail@amyvernon.net Twitter: http://twitter.com/amyvernon Facebook: http://facebook.com/amyvernon LinkedIn: http://linkedin.com/in/amyvernon

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Social Media: What is it, anyway?

  • 1. Social Media: What is it, anyway? Amy Vernon Hasai Inc.
  • 2.
  • 3. Social media’s role in the medical community.
  • 4.
  • 5. Changing How We Communicate IMMEDIACY: “I tweeted and no one answered.” INTIMACY: “Someone with XYZ Corp. personally responded!” ATTENTION: “I just ran a 5K for the first time!”
  • 6. Everybody’s Doing It 87% of physicians use social media personally 67% of physicians use social media professionally 1/3 of doctors received Facebook friend requests from patients Ÿ of those doctors rejected the requests Source: QuantiaMD survey, August 2011
  • 8. The Value for Patients Doctors find value for patients. “Would you recommend that apatient participate in anonline patient community?” Source: QuantiaMD survey
  • 9.
  • 10.
  • 11. Very social, but not with patients Source: QuantiaMD survey
  • 12. If everyone’s doing it, why aren’t you? Source: QuantiaMD survey
  • 13. Ah, liability The cardinal rule of social media: Don’t be stupid. I.E.: Don’t say anything online you wouldn’t want everyone in the world to know. Rhode Island doctor reprimanded after inadvertently identifying a patient in a Facebook post. JAMA study identified 3% of physician tweets as containing “unprofessional content” Sources: Amednews.com, Boston.com, News.com.au
  • 14. Oh, like this? Source:Twitter.com
  • 15.
  • 16. Nonmaleficence Works the same in social media. First, do no harm. If you think before you post, you should be just fine.
  • 17. OK, but still, WHY? People are talking about their medical problems online. Celebrities talk about their medical experiences & give “advice.” People listen to celebrities, and while they may be well-meaning, they may have no idea what they’re talking about.
  • 18. Is this who you want parents to take medical advice from?
  • 21. It’s where the patients are Be available. Offer your expert knowledge in cases where possible. Don’t diagnose – but offer to suggest resources to look up information. Don’t respond to the “trolls” – the people whose sole meaning in life is defined by baiting people into arguments online.
  • 22.
  • 23. ?s Amy Vernon mail@amyvernon.net Twitter: http://twitter.com/amyvernon Facebook: http://facebook.com/amyvernon LinkedIn: http://linkedin.com/in/amyvernon