A rebrand of Bay Area's YouTube Community forum called BayTube. This is a dedicated space for emerging Bay Area YouTubers, where they can find, connect, and share content.This presentation demonstrates the results from Earned and Paid media and analysis of the past 28 day review on Twitter, and stats from Facebook and Instagram. Graphic Designer and Logo Designer: Amy Covert Photo credit Nick Pitera, Adobe Stock, and Fashion by Ally Special Contributors: Jordan Pon and Samantha Lee

2. OUR STORY
THE BEGINNINGS AND OUR NARRATIVE
Objectives: We wanted to connect all the Bay Area YouTubers together in one platform (digital forum) to create a
community where they can post/collab/advertise/network their content.
We want to provide this forum for emerging and up-and-coming Bay Area YouTubers and break the stereotype that
LA has the coolest stars, tech, and is the pinnacle of cinema and video production success, as well as make the
Bay Area more than just an image of the tech industry.
Youtube launched in 2005. Southern California, more specifically Los Angeles, has been the focal point of cinema
gold over the last 100+ years. In line with that reputation, it’s no surprise that this industry has fed off of and gained
even bigger fame through Youtube in the last 12 years. Heck, even modern movie stars got their start off of
Youtube!
We want to create a community that breaks that stereotype. As a Bay Area kid, born and raised, I want to bring that
heightened reputation home. Through different social media platforms and other digital media, we want emerging
and upcoming Bay Area YouTubers to be able to post their content and network with others in the same location
and boat. Bay Area pride has never seen an opportunity like this before. #BayTube

3. OUR CUSTOMERS
BAY AREA YOUTUBERS AND VLOGGERS AND FILMMAKERS

4. Christian Jerick Villanueva
Monica Mallon
Taylor Wing
VlogNation
Base Gray
Mikey Price
Cheyanne Moore
Jenn Im - Clothes Encounters
Ally Chen - Fashions By Ally
Nick Pitera
Hannah Hart
Karen Kavett
and many more...
STRATEGY AND PLANNING
MEDIA RELATIONS STRATEGY
Christian Jerick Villanueva
Monica Mallon
Taylor Wing
VlogNation
Base Gray
Mikey Price
Cheyanne Moore
Jenn Im - Clothes Encounters
Ally Chen - Fashions By Ally
Nick Pitera
Hannah Hart

5. ANALYTICS
visits
reach
TWITTER 28 DAY REVIEW

6. ANALYTICS
engagement
reach
FACEBOOK REVIEW

7. ANALYTICS likes
impressionsINSTAGRAM REVIEW

8. PROMOTING OTHERS
We’ve had several YouTubers
from our local San Jose area as
well as one from San Francisco
featured on our page.
Analysis concluded that these
posts and features increased
page reach by at least 300%
using the right hashtags and
targeting the right audience. We
plan to continue doing this for
the future!

9. BAY PRIDE
BayTube is aimed toward promoting
and connecting YouTubers and
filmmakers in the BAY AREA!

10. BAY PRIDE
It’s time to break the stereotype that
the Bay is only a tech-savvy area. With
some of the most creative minds in the
world we have so much potential for a
rise in digital video and content
creators!

11. Top Tweet
earned 322 impressions

13. WHAT WORKED
Constant engagement
and boost posting
garnered more
followers and likes on
all of our social media
platforms.

14. WHAT DIDN’T WORK
Lack of engagement lowered
our rate of garnering followers.
Even after just a couple days
of not posting, retweeting, or
commenting on posts, we’ve
lost some of the engagement
compared to when we were
effectively using our social
media.

15. PLACE IMAGES & VISUAL REPRESENTATION