Read this to get a quick education on the email terms people throw around on business forums & groups. (You'll also learn what those terms really mean.)

1. The Email Marketer
Dictionary
How to Decipher All Those Strange Words the People in
Facebook Groups are Always Throwing Around

2. Automation
Any action in your email marketing software that happens as a
result of you spending far too much time cursing at your screen
and typing terse replies to the support team (you know it's not
their fault, you really do).
I mean, what I meant to say is: an action in your email marketing
software set up to happen automatically.

3. Autoresponder
Scroll through to “email sequence” because I’m too lazy to
type it out twice.

4. Clickthrough Rate
Percentage of people who click the link in your email. Use this
number when you want to make your email results sound more
impressive than they are. As in, "I have a 30% CTR (Aside: only 1
person clicked the link out of the 3 who actually opened the email -
but that doesn’t matter)."
Also referred to as CTR.

5. CTA
Acronym for call-to-action. CTA refers to the language you
put into your email to ask the reader to do something.
(AKA the thing you never include in your email which is why
no one ever buys from it.)

6. Drip
A brand of email marketing software. Also the practice of
sending single emails over a set number of days.

7. Drip Campaign
Type of email sequence where the emails are scheduled to
“drip” out over a set number of days.

8. Email
Seriously?

9. Email Copywriter
Amy Cocke

10. Email Course
Email series to teach a subject - not a course on sending
emails. Usually offered as a lead magnet.
(Just so you know, there are email courses on email - how
meta is that?)

11. Email List
All subscribers who have explicitly agreed to receive
emails from a specific person or business.
See "Subscriber" for all the people who do NOT make up
your email list.

12. Email Marketing
Software
Applications we use to store and run our email lists that
make our lives harder and easier - all at the same time.

13. Email Sequence
Series of emails sent out in response to an action taken by
a subscriber. You may send a sequence when a person
subscribes to your list; buys a product; schedules an
appointment, etc. If it's automated, a sequence is also
known as an autoresponder.

14. Ethical Bribe
Term people use to describe a lead magnet. It’s supposed
to replace the phrase “opt-in bait” - because anything with
"bribe" in it is so much better, right?

15. From Name
The person the email supposedly came from. (But we’re all
busy businesspeople here - we know someone else
probably wrote it.)

16. GDPR
European data protection regulation that was supposed to
make unscrupulous marketers less annoying to people.
(Jury’s still out as to whether or not it worked.)
Acronym for General Data Protection Regulation.

17. Lead Magnet
Free resource given in exchange for a person's email
address and permission to send them emails.

18. Opt-In Bait
Term people once used for “lead magnet” before they
realized things like this are why people say bad things
about marketers.

19. Preview
Lines of text that appear under the subject line in some
inboxes written to encourage you to click. You know, just in
case the subject line wasn’t good enough. May not be
visible once you click into the email.

20. Inbox
Really, now?

21. Launch Sequence
Series of emails sent out to build anticipation for and sell more
of a specific product. AKA all those emails the gurus send out
when they don't want it to be obvious they're selling something
but want to sell it hard.

22. Nurture Sequence
Series of emails sent to a list to "nurture" a predetermined
action. For example, nurture sequences are most often used
when a subscriber signs up for a list to introduce that person to
the business and encourage purchase of a specific product.
For all the psychologists out there, there is no nature sequence.

23. Open Rate
The percentage of people who opened the email. This
does not mean they read your email, so don't get too
excited there.

24. Reply-to:
The email address that will receive your response when you
respond to an email.
Surprise! It's not always the same as the email used to send the
email.

25. Signature
The lines at the bottom of the email under the sender's
name where they cram way too much useless information
you don't care about.

26. Segment
Group of subscribers within your email list who share a
trait. Example: full-time employees, small business owners,
parents, Kentucky residents.

27. Segmentation
Separating an email list into smaller groups so you can
send emails specific to their interests.
Make sure you do this a lot.

28. Sender
See “From Name.”
Why must we have a bazillion names for one thing?

29. Subject Line
The line whose words people obsess over way too much.
Also known as the text you click on in your inbox to read
the full email.

30. Subscriber
Person who has signed up to your email list. This should
never include people you added to your email list by
scraping their email off their website, business card, or
LinkedIn profile. Nor the people from that list you bought
(you shouldn't use that, by the way).

31. Tag
Label applied to a subscriber in order to start a sequence,
segment them, or send a triggered email.
This is the one time applying a label to a person is cool.

32. Template
The coding and design around the good stuff of the email
that makes the email load slower than rush-hour traffic.

33. To Name
The person the email is going to.

34. Triggered Email
No, not an email that has an emotional reaction to something
you've said. This is an email that sends automatically when your
subscriber completes an action. For example, an order
confirmation email that's sent when a person makes a purchase.

35. Tripwire Offer
Low-priced product sold under the idea that once a customer
sees how great your business is, they'll want to keep buying
from you. This term is another reason why people think
marketers are evil (note: having this type of offer is a good idea -
it just needs a better name).

36. Welcome Sequence
Type of nurture sequence sent out to either new
subscribers or customers to introduce them to the
business and encourage them to make their first purchase.
Don’t be lazy/cheap. You can’t use one welcome sequence
for both new subscribers AND customers.