Twitter: How to Start a Revolution

Twitter: How to Start a Revolution
It’s not just for celebrities, tweens and updates on breakfast cereal.
amylarrimore.com | datatechprocess.com @AmyAllStar
#FLPRevolution

amylarrimore.com | datatechprocess.com
Meet Amy Larrimore
@AmyAllStar
@AmyAllStar
#140 Speaker
2013
New York, NY
Advisor to Three
Heads of State,
including the USA
Pennsylvania Bar Institute
Faculty and Course Planner
Managing Partner,
The Empire
Builders Group
$43.25 = average daily web revenue
generated her first cup of coffee
#FLPRevolution

Who has Twitter?
Room
•The Venue
@FLPBusiness
•Judith
@CampbellStudios
City
•Hurricane Schwartz
@HurricaneNBC10
•Connor Barwin,
Eagles
@ConnorBarwin98
Country
•@CoryBooker
•@CharlesSchwab
World
•@AmericanAirlines
•@LadyGaga
#FLPRevolution

What is Twitter?
 Social Media and Social Network
 A person to person messaging platform
 Instant personal communication
 Allowing Unknown to Unknown
 With very little “overhead”
 Mostly public
#FLPRevolution

How to Tweet?
Username
(begins with @)Display Name
(link to profile)
Avatar
(Photo)
See related
tweets
(blue line)
Types of Interactions
• Reply (Respond to all, into conversation view)
• Retweet (Republish to your followers)
• Favorite (Bookmark or save – public)
Content
limited to 140
characters including
usernames, spaces
and links.
#FLPRevolution

Why Twitter?
• Anonymous
• Instant
• Global
@AmyAllStar
#FLPRevolution

Twitter is CAUSAL
Twitter is Causal
#FLPRevolution

Twitter IS Viral – No Relationship Required
#FLPRevolution

Twitter is…
• Profound
• Statistically
Significant
• “the Pulse of the
world”
#FLPRevolution

What Can You Do
With Twitter?
Check on @justinbieber
…and way way more
#FLPRevolution

Predict Disease
Outbreak Locations
Give 8-10 hours notice to
emergency rooms
Understand when critical
services will be exhausted
Find patient zero quickly
http://infodemiology.org/

Listen to your Customer
Or worse…. Don’t.
#FLPRevolution

Promote Your
Brand
Suddenly Toy
Planes Have
Everyone Talking….

Save a Puppy from Freezing to Death in @AAirlines Cargo
Businesses on Twitter pay attention to public commentary – and react, quickly

#SFBatkid inspires the
world and gets a
@Vine from
@BarackObama
#FLPRevolution

Overthrow
the Government
• 2009 Moldova civil unrest
• 2009 Iranian election
protests
• 2010 Tunisian Jasmine
Revolution
• 2011 Egyptian Revolution
@AmyAllStar
#FLPRevolution

Predict the Future - Politics
Predict the Government
#FLPRevolution

Run the
Government

Learn the Government
#FLPRevolution

Report a crime – or a pothole
@phillypolice
@philly311
#FLPRevolution

Organize Your Community to Solve Problems - #oldcityrat

Petition with
Act.ly
• Organize
• Sign
• Submit
#FLPRevolution

Fall in Love
Who is your #TC or #twittercrush?
#FLPRevolution

Get Gardening
Advice
from your plants
themselves.
#FLPRevolution
Time for
Water!

Send Prayers to the
Western Wall
@thekotel
#FLPRevolution

Tweet the Pope
@pontifex
#FLPRevolution

Confess
@twitterconfession
#FLPRevolution

Tell Jokes with Monks
@unvirtuousabbey
#FLPRevolution

Find a Job…
#FLPRevolution

Lose a Job…
#FLPRevolution

Get Run Out of Town
And get fired. And almost lose your company a few billions in funding.
#FLPRevolution

Track
• Comets
• Superheroes
• Santa
@AmyAllStar
#FLPRevolution

Phone a friend or ask the audience
Where can I get magazines today before 11am in Old City?
#FLPRevolution

Read books
@swotter
#FLPRevolution

Get Out of Jail
UC Berkley Student Karl Buck tweets
“ARRESTED” and his friends send for help at the
US Embassy, he is freed the next day
#FLPRevolution

Get Rescued from an Avalanche
@twittermethis
#FLPRevolution

Reach Others in a
Crisis - Quickly
•Haitian Earthquake
•Mumbai Shootings
•Boston Marathon
#FLPRevolution

Make Money
@twittermethis
#FLPRevolution

Which Role Do You Play?
Revolutionary Roles
 The Visionary -
 The Leader -
 The Activist -
 The Sage -
 The Firebrand -
 The Front Lines -
Fueled By
 Inspiration, Ideas, Philosophy, likeminds
 Platform, the first follower
 Communities looking to be organized
 Research, Information, crowdsourcing
 Ability to quickly incite, recordkeeping
 Ability to quickly organize

One Voice Begins the Revolution
What will you do?
#FLPRevolution

Twitter: How to Start a Revolution

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