1. © COHESION Design Services Limited
Cohesion Brand and Design
AN INTRODUCTION

2. © COHESION Design Services Limited
Cohesion Brand and Design
Winning hearts, winning minds
Cohesion Brand is a specialist branding service.
We are adept at creating great brands or
reinvigorating established ones. We use our
marketing and creative expertise to work with
you to create a brand with impact, resonance
and reach. We can help you achieve clarity
and consistency across all your marketing
communications, printed and online.
Designing success for the financial
services industry.
Cohesion Design a specialist marketing and
creative service for the financial services
industry. Using our marketing and visual
communication expertise we support you with
your marketing & branding requirements.
As each client’s requirements are different
we tailor our services to provide a bespoke
service. Our aim is to develop long-term
relationships that maximize the value of
expenditure on marketing and design.
The Design Business Association is the trade
association for the UK design industry.
They support design consultancies in becoming
more professional by offering a range of
industry specific membership services,
training courses and events.

3. © COHESION Design Services Limited
Cohesion Brand and Design
Our approach
Strategy + Creativity + Consistency = Your unique requirement
Each client has different
requirements. Our processes are
tailored to provide the necessary
creativity and consistency of delivery
to meet their individual needs.
Our aim is to develop long-term
relationships that maximise the
value of expenditure on design
and brand development.
We do this by developing a close
understanding of the client’s business;
what do they do, their products,
culture, market place, competition
and environment. Only in this way
can we understand their values.

4. © COHESION Design Services Limited
Cohesion Brand and Design
Getting the strategy right
We will help you to devise a marketing strategy which has a direct link to your
business (and brand) objectives.
Understand
Your business: positioning, values,
objectives, strength, weaknesses.
Analyse
The external factors: customers,
competitors, opportunities, risks.
Formulate
A strategic marketing plan aligned
with your business plan.
Implement
Prioritise and roll out
tactical campaigns.
Monitor
Evaluate and adapt: a plan is
only a plan and should be
reviewed and adjusted regularly
according to experience gained,
your evolving business and an
ever changing environment.
Resulting in enhanced
business performance
Our marketing expertise combined
with our business acumen and
creative flair ensures that our
solutions are commercial, on
budget and on time; while making
certain you achieve stand out
from the crowd.
Services
Marketing Planning
Research and Analysis
Marketing Management
Integrated Campaigns
Project Planning

5. © COHESION Design Services Limited
Cohesion Brand and Design
Our creative process
This is when we make things with ink, paper, pixels and paint
Define
Agree the brief.
Create
Develop initial concepts.
Explore
Test effectiveness and
resiliance of idea.
Implement
Bring ideas to life.
Deliver deliver deliver
Our creativity supports brand
strategy. We use our experience
and expertise to devise original,
effective solutions based on a well
thought-out creative strategy and
effective implementation.
Services
Services
Advertising
Branding and identity
Direct mail
Literature and marketing
materials
Exhibitions and signs
Internet and e-marketing

6. © COHESION Design Services Limited
Cohesion Brand and Design
Making consistency count
This when we think holistically about what is communicated and produced in a
wider more strategic context in relation to your brand.
Strategy
Develop plans that meet
your business needs.
Process
Guiding you through the process
to establish consistenty of
your identity.
Tools
Develop tools to nurture
an understanding in using
your identity.
Support
Dealing with the unexpected
and supporting continuous
improvement.
Consistency is not dull, nor
does it stifle creativity.
Consistency can be the foundation
of a culture that supports
innovation.
The focus of creativity should
be into areas of real need and
opportunities to deliver innovation
not re-invention.
Services
Corporate identity and branding
review and implementation across
all applications.
Development and maintenance of
guidelines and supporting tools.
Project management of
design-led initiatives.

7. © COHESION Design Services Limited
Cohesion Brand and Design
Your participation
We work in collaboration with you, you know your
business and we know ours.
At Cohesion we have a culture of participation, which allows our clients
to have direct access to our creative staff. In this culture of participation,
customer become co-creators of a brand. This makes them feel part of
the process, not just the end result.

8. © COHESION Design Services Limited
Cohesion Brand and Design
So in summary
Client
COHESION
Web
E Comms
Exhibitions
Events
PR
Print
Fulfilment
Merchandise
Copying
writing
Marketing
S
trategy, Branding and
m
arcomms
Marketing strategy
and tactical plan
Executive summary
SWOT analysis
Product segmentation
Business vision
Market overview
Competitor analysis
Competitive strategy
Target market
Branding
Brand Definition
Brand Strategy
Brand Design
Brand Management
Brand Performance
Marcomms
Advertising
Leaflets
Brochures
Newsletters
Mailers
Website with CMS
E-comms including
Social Networking
We can offer a range of services that can be tailored
to meet your members needs

9. © COHESION Design Services Limited
Cohesion Brand and Design
Don’t take our word - speak to our clients
CHARTERED INSURANCE
INSTITUTE
We are now in our sixth year of
working with Cohesion, their flexible
approach has helped develop a
long term relationship and we now
consider them more a partner than
a supplier.
They have been a valuable asset
helping us to manage our brand and
with the design and production of our
marketing collateral and corporate
events. They are a pleasure to
work with giving us direct access
to their design teams who make
it their mission to understand our
requirements and deliver, no matter
how tight our deadlines are. Their
quality service and friendly manner
give us a competitive advantage in a
challenging market place.
Niall Boyd
Head of Product Marketing,
Chartered Insurance Institute
CHARTERED FINANCIAL ANALYST
INSTITUTE
As a global organization, but “not for
profit”, we look to work with partners
who pay attention to detail, provide
flexibility yet still give us value for
money. Cohesion meets the brief and
adds value.
Steve Wellard
Director, Marketing & Communications (EMEA)
Chartered Financial Analyst Institute
M4 UNDERWRITING
Cohesion Design have worked
with us from the beginning of M4
Underwriting. We enjoy working
with Cohesion as their experience
and knowledge of our industry make
our lives easy. Their helpful efficient
attitude ensures that our deadlines
are met without compromising on
creativity. We would not hesitate
to recommend Cohesion to anyone
needing a design service.
Graeme Sutton
Director
M4 Underwriting
Evolution Underwriting
Cohesion understands our business;
but more importantly understands
what we want, often when we’re not
sure ourselves.
Their professionalism, eye for detail,
delivery and patience makes them an
obvious choice when ever we have a
design requirement.
Paul Starling
Operations Manager
Evolution Underwriting Group

10. © COHESION Design Services Limited
Cohesion Brand and Design
Don’t take our word - speak to our clients
Walk The Walk Solutions
We knew Paul and Cohesion from a
previous life, so they were a natural
place to go when we embarked on
an MBO as we wanted to create a
strong brand from day one.
With some strong ideas of our
own it was essential to work with a
company that were really prepared to
listen and then help shape these into
something we both could work with
and at the same time be responsive
at a time when we were spinning lots
of plates.
Paul and his team have subsequently
designed our website, which we
are delighted with and continue to
provide us with an excellent response
to our artwork and design needs.
We place customer delivery at the
very core of what we do, so it is
essential to have partners who think
and work the same way. We look
forward to working with Cohesion in
2010 and onwards
Steve Williams
Managing Director,
Walk The Walk Solutions
ULTIMATE FINISH
Cohesion was given a brief to re-
design our brand image and strapline
as to some extent we were guilty
of creating confusion in the market
place. Paul and his team did an
exemplary job from start to finish
resulting in some very creative and
unique ideas.
The new branding and hierarchy
has now been successfully
implemented into our ecommerce
site at www.theultimatefinish.co.uk
and has resulted in increased sales
through a better brand awareness
within our sector.
Jez Gilman
Managing Director
Ultimate Finish
K&G ENGINEERING
Working with Cohesion has been
a rewarding experience.
Their thinking has helped us re-
position our company whilst their
creativity has developed a brand
image that reflects the quality
products we deliver.
We never believed that their work
would have the impact on our
business that it has. In the past year
our sales are up by over 40% and
we are winning business we would
not previously have been considered
for. Throughout the whole experience
we were totally impressed by the
professionalism of the Cohesion
team and their attention to detail.
Kevin Waugh
Managing Director
K&G Engineering Limited
Age With Attitude
We worked with Cohesion to design
the brand, logo and advertising
materials for our new training
programme for mid-life women.
The brand needed to be a bold
statement about new beginnings.
Cohesion came up with a style that
stands out for all the right reasons.
It’s says that it’s different and
unique which is what was required.
The design process was flexible
and customer focus a priority.
I would work with them again and
recommend them to others.
Lindsey Agnes
Managing Director
The Change Corporation