Podcast impact

1. The podcast is a set of digital audio files that are available on the
internet after uploading and it can be downloaded after subscribing for
the podcast for further reference and usage. It enables to reach
newer audiences for your business development. In other words, it
develops a rapport and familiarity among larger group as they are
subscribed to your podcast series and will be listening regularly and
thereby increase the traffic generation. As the podcaster keeps
adding new audio series, the subscribed listeners will be hooked and
listening to your podcasts.
The modern technology and innovation of different technological
products in businesses are transforming the business. Now it is quite
clear that podcasting is one of the popular and powerful marketing
tools. With increasing mobile usage, podcasting had gained more
attention. It has become an alternative to video marketing as small
businesses do not have the suitable equipment to shoot videos as it
involves lighting, sound etc. This is where the podcast becomes
prominent.
Podcast creation is easier and required equipment is a quality
microphone and headphone. Editing software is simple and freely
available and once it is ready, it can be uploaded on the website for
which good WI-FI connection is necessary. The subscribed audience
listening to the podcasts can also recommend the podcasts to others
who might also become interested in your podcasts. This can even
lead to further increase in traffic generation. In order to further
increase the podcast audience, we need to make our podcast
available on various channels for distribution.
The podcast is a single-sided medium but it helps in developing better
relationships with the listeners as the podcasts initiate an emotional
connect and develop a bond for the brand we speak. This, in turn,
gives a close association to the brand and thereby enhances the
business with better conversion ratio. In a recent survey, out of
300,000 podcast listeners, nearly 63% of them bought that were
promoted by the host through the podcast.