Amnesty UK Shell fundraising campaign
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![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shame Shell: invest now](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Amnesty UK Shell fundraising campaign
- 1. Fund-campaigning (Only slightly better than Fund-paigning or Camp-raising) Shame Shell: invest now
- 7. Shame Shell: invest now
- 8. Landing page special bits
- 9. Shelled out for our ad yet? Email 2 Update Thank Value Urgent Remind
- 10. Shell's embarrassing gas problem Email 3 Update Thank Value Information Involvement Future plans
- 11. Thanks for Shaming Shell Email 3 Thank Value Exciting narrative Impact Hope Determination
- 13. Over 70 blogs and online media pick ups.
- 14. “… the response on Twitter & Facebook has been exceptional. … Biggest online 'splash' we’ve had.” Fiona, Amnesty Online Communities Editor
- 19. “ It's been one of those days when I really really love working here. It's been a fantastically joined up piece of work” - Head of Campaigns
Hinweis der Redaktion
- We hypothesised that this type of ask was more a a micro giving ask, whereby we plan to get as many people as possible giving us small gifts, but then we thought how can we get people to give us even more. 12% open rate, 23% CT.
- The most we’d ever raised online was £13,000 2 years ago.