Digital Marketing Workshop with Case Studies

1. Digital
Marketing
Ammar Kanchwala
Co-founder, OneDigiStore

2. Things
to discuss
Key takeaways:
Use cases on how can you align
the traditional business model
with new-age models
Tools that can help you go
online
Make the right mark with your
online presence

3. Agenda
New-age business models built on
Technology
Use of Technology to enable your
business
Take your business and reach your
customers inbox with digital
marketing
Technology Led
Business Models
Technology as business
enabler
Technology as a
marketing tool

4. The OnePrintStore.com Story
From 17 years
into offline
printing to
Online Printing
Market Place
Technology Led Business Models

5. Moving away from the Capex
heavy operating model to
vendor-driven operating
model with the right usage of
technology

6. 01 02 03
An overnight
transformation?
Launch of oneprintstore.com in
2016 just for establishing online
presnece
The MVP Launch The MSP Launch
A payment integrated
wordpress+woo commerce
website launch in 2018. All
orders being self fulfilled
Marketplace Launch
Launch of custom-built vendor
driver market place in 2020.

7. Launching a startup
and building a team
of 10 in 10 days
Burhani Super Stores - Creating
opportunity out of adversity
Launched as a Google Form
Geographically Focused
WhatsApp as a marketing
medium
Now a fully functional mobile
app
C
a
s
e
S
t
u
d
y

8. Digital Marketing Purpose
Define your purpose
Branding Marketing & Sales

9. Get
on
the
web

10. Going online

11. Chatbot to automate the
conversations on
onedigistore.com website
which is leading 10x increase
conversions

12. Conversations lead to
conversions

13. Case Study
Women Entrepreneur lead Homebased
brownie venture based in Hyderabad,
India doing business online via
payment + shipping integrated website
and online marketing

14. Going beyond the
traditional approach

15. Making
the most
out of the
internet
Take advantage
of the tools available.
Social media channels
Automated customer service
Seamless ecommerce platform
Analytic tools and reporting
What's visible gets sold!

16. Social Media
20%
Content Marketing
20%
SEO
20%
Google Ads
20%
Email Marketing
20%
Being present
on all channels
required?
Be present where your audience is!

17. Optimize your Search
Engine Presence
Make the most out of
free services like
Google My Business

18. Leverage
Content
Marketing
The social media content
calendar campaign for
OneDigiStore resulted in
600+ leads being
generated in less than 24.
ZERO paid promotions!
CERTIFICATE COURSE IN ENTREPRENEURSHIP | TECHNOLOGY IN BUSINESS

19. How great companies deal with consumers
Interact with
followers
Set the right
expectations
Quick response to
inquiries
Delivering
on promises
Keeping the
customers delighted
Swift order taking
and assistance

20. Make the most
out of Free Tools!
Helps you design amazing creatives, brochures,
emailers.
Canva.com
Give your business maximum visibility over Google by
building a free website using GMB
Google My Business Website
The basic plan to come onboard on these platforms
comes with no cost and gives you an extra edge to
plan your calendars and connect with your team.
Trello/Click-up/Slack

21. When to post What to post Which channels to
post
What to measure How to measure
Create a marketing
calendar

22. Getting online isn't an
option anymore.

23. Feel free to
reach out
Twitter/Instagram
@IamAmmarr
Email
ammar@onedigistore.com
LinkedIn
https://www.linkedin.com/in/ammarkanchwala/