Digital Media Strategy of Porche Automobiles Car. In order to marketing the brand on Digital Media . Facebook , You tube and Google Adword.

1. Digital Media strategy for Launch Campaign .
Prepaid By : Muhammad Ammar Jawed
(MBA) : 2017-19
University : University of Management and
Technology (UMT)

2. Content
• Introduction
• Objective
• Product .
• Marketing Strategy
• How to Increase the brands?
• Digital Marketing
• Facebook
• Youtube
• Google Adword.

3. Company profile:
• Time & Space media pioneered itself as a specialized
media buying house in 2000, and from there it escalated
to the heights of being a fully operational Media company.
• Today, we stand with our heads high for spending a
glorious decade and we have earned that glory through
hard work, passion, unparallel sense of innovation and a
high urge for continued excellence. And the proof of all
this is none other than the desired and greatly admired
outcomes!!!

4. Our objective:
• Advertising has evolved to become one of the most important industries
in media communication. The basic objectives of advertising are to
secure, develop, innovate, and create advertisements to sell a product.
• All techniques and strategies that are required for making a product
successful are designed by keeping in mind the results it has to give.
• So in essence, the goals of advertising are generally in line with the firm's
plans and marketing campaigns that can generate maximum profits and
provide quality service to its customers.

5. PRODCUTs :

6. Marketing strategy
• Market targeting involves Porsche evaluating the viability of each market segment and
deciding which segment or segments to pursue (target).
• Porsche uses a hybrid market targeting strategy focused on a large share of the premium
sport car and sport CUV segment using a finely tuned marketing mix based on marketing
messages tailored to Porsche’s psychographic segmentation.
• The “Engineered for magic, every day” campaign uses a niche concentrated marketing
approach tailored to change position slightly. Porsche is trying to change the perception that
a Porsche is an everyday vehicle appealing to a larger audience to increase sales. Porsche
targets consumers at differing performance and price levels in the premium sport car and
CUV market segment.

7. How to increase the brand of Car on facebook ?
Accelerate every phase of the purchase life cycle, from raising brand favourability, to selling
more cars, to increasing visits to the service bay. Shoppers are their real selves on Facebook, so
you can confidently reach hand-raisers, in-market shoppers and current owners.
Create demand
Promote new features, models and benefits with Facebook's massive reach and ultra-specific
shopper targeting.
Drive consideration
Use data matching to accurately identify prospects, drive them to regional and dealer sites and
kick off the purchase cycle.

8. How to increase the brand of Car on face book ?
Site visits
with
dynamic ads
Porche shall use dynamic ads to increase dealership site
traffic, resulting in over 45,000 vehicle page views in three
months at 92% lower cost per view.
Porche car run lead ads to reach the local market. The
result? 12.5-times return on advertising spend and eight
vehicles sold at a higher profit.

9. How to increase the brand of Car on face book ?
Get the
tools to rev
up your
operations:
.
Facebook dynamic ads for automotive allow manufacturers
and dealers to upload their vehicle catalogue with relevant
details such as make, model and year. It then automatically
generates ads that show the most compelling inventory to the
right audiences – driving them towards vehicle detail pages,
lead submission forms or other valuable places.
With a single integration, you can make sure that your most
relevant vehicles are always being shown to potential auto
buyers – allowing you to focus on closing the sale.

10. How to increase the brand of Car on face book ?
What makes
dynamic ads for
auto so powerful?
.
Scale
Generate a unique ad for every one of your vehicles without
having to configure each one individually.
Relevance
Show people relevant products based on interests they've shown
on your dealership site, app or elsewhere on the web.
Always on
Set up your Facebook ad campaigns once and attract auto
shoppers who are more likely to convert.
Cross-device
Serve the right product to the right person, no matter
which device they're using – mobile, desktop or tablet.

11. How to increase the brand of Car on face book ?
Here's how to
run a
Facebook
dynamic ad for
auto
.
Create and upload your catalogue
A catalogue contains a list of products and related info such
as price, location and availability. These details will be
included in your ad.
Create your ads
Create an ad template that will dynamically insert images and
details from your catalogue based on vehicle intent they've shown
on your website/app, Facebook properties and across the web.

12. Digital MARKETING
.Digital marketing is the MARKETING of products or services using digital
technologies, mainly on the Internet , but also including mobile phones, display
advertising , and any other digital medium.
The benefits of digital marketing are becoming more prevalent every day. More and
more consumers are researching and buying products online. According to Forbes,
82% of consumers conduct research online. And, Tech Crunch reports that 79% of
people shop online.

13. 13
What We Suggest?

14. Target Consumers on Facebook :
This is a must, especially with 84% of your consumers on Facebook. Place ads to reach
people who have indicated they are in the market for a car. You can narrow down these
selects to geographic areas near your dealership, by vehicle type, gender, consumer
interests, and more. The investment is well worth it. Research by Unified shows that auto
ads have 2 times higher click-through rates than the average Facebook ad.
Video Marketing with YouTube:
According to Force Marketing, 84% of car shoppers plan to watch auto video the next time
they are in market for a car. Car consumers are seeking information on model comparisons,
safety features, connected devices, walk arounds, and other content to help them make a
decision. While videos should be embedded into your website, they should be hosted on a
channel such as YouTube for more organic visibility.

15. .
An objective to get
maximum mileage, reach,
recognition, registration of
the brand among core
target audience available
extensively on digital media.
Executive Summary

16. 16
We will Suggest digital media platforms for advertising and promotion of the
brand and it’s website.
• YouTube Ads
• Facebook Ads
Advertising Platform

17. 17
Banner Ads
Why
Google AdWords?

18. 18
AdWords gives you wide variety of options for displaying
your ads.
Show ads on sites related to your keywords
Show ads to people based on their interests
Shows ads on pages about specific subjects
Show ads on specific websites

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Campaign Objective
To get maximum website visitors and brand awareness
Demographics
Age 25-45+
Gender MALE
Location Pakistan
SEC A+

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Target Method
We will select different website topics for the placement of our display ads.
Topics selected

21. 21
Display Ads Example

22. 22
Weekly Impressions, reach and clicks
Total Budget Rs.3,333 (Monthly 100,000)
Clicks 42K – 63K
Average CPC $1 – $1
Impressions 150K – 170K
CTR 1.5% – 7.1%

23. YouTube Video Ads

24. Why YouTube ?
YouTube is the first most visited website in Pakistan
Reach. There are over 1 billion unique visits to YouTube each
month with visitors watching over six billion hours of video.
Targeting. With YouTube advertising you can use precision
targeting based on demographics, location, interests, to ensure
that your message gets in front of the right people.

25. Video Ad Objective
Our campaign objective will be creative awareness among people about Products
of Porche

26. 26
Campaign Objective
To get maximum website visitors and brand awareness

27. YouTube Video Ad example

28. 28
Estimated Budget and reach
Budget Rs.3,333 (Monthly 100,000)
Views 84K – 162 K
Impressions 52K – 120K
Average CPV PKR1 – PKR2

29. 29
Advertising for Facebook
page likes

30. 30
Daily Budget, Potential Reach and Likes for
Facebook
Monthly Budget :Rs.3,333 (Monthly 100,000)
Potential Reach
Reach 5,400-38,000
Page Likes 300-1,000
(This is as per Facebook bid and ROI estimated .)

31. THANK YOU