Why, What and How to support early stages of IP commercialization

1. COMMERCIALIZING INDUSTRIAL
PROPERTY
Dr. Amjad A. Shaikh (PhD)
Technology Transfer Consultant
Annecy, France

2. CONTENTS
What is IP commercialization
Commercialization process
Early stage support systems
IP protection
IP assessment
IP development
IP training
Contact
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3. IP COMMERCIALIZATION
IP (Industrial Property) refers to intangible property such as
inventions, industrial designs, trademarks which can be protected
under national and international intellectual property laws.
Commercialization is defined as process of moving an innovative
concept from idea stage to market place (Siegel et al 1995)
It is not a simple linear process but a complex process involving many
actors in many capacities, the process requires skills such as product
development, market assessment, finance, market strategy,
manufacturing etc (Kathleen 2003)
This presentation specifically refers to patent as its principle source of
Industrial Property.
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4. COMMERCIALIZATION PROCESS
Commercialization process maybe different in each organization but
the basic principles are same.
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Research Invention
Disclosure IP Protection IP Assessment IP
Development
Commercial
route
(licensing or
Spin off)

5. BARRIERS TO COMMERCIALIZATION
Lack of
information
Lack of
capacity
(human skills)
Lack of
capital
Lack of
understanding
of local needs
High
transaction
costs
Trade and
policy
barriers
Institutional
and structural
barriers
Regulations
Environmental
codes and
standards
Technology
challenges
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6. BARRIERS COULD BECOME POTENTIAL RISKS
If a concept or IP is committed for commercialization this barriers
could become risk due to commitment of resources and time.
These risks should be identified and systematically evaluated so that
the failure to commercialization could be averted at very early stage.
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7. EARLY STAGE SUPPORT
Early Stage
Commercialization Support
IP
Protection
IP
Assessment
IP
Development
IP
Training
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8. Research Invention
Disclosure
IP
Protection
IP
Assessment
IP
Development
Commercial
route
(Licensing or
Spin off)
(C) AMJAD A SHAIKH 2013

9. IP IDENTIFICATION
• IP policy is key as it
sets rules for IP
ownership, IP
identification,
Inventor obligations,
Inventor Incentives for
commercialization.
IP Policy
• IP Identification is
first step in the
commercialization
process.
IP
Identify
• Reactive and
Proactive
approach
• Proactive
approach is to
conduct disclosure
scouting
Approach
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10. IP IDENTIFICATION
• Use combination of reactive and
active approach.Identification
• Set clear rules for IP ownership
and incentives in IP policy.Ownership
• Define criterion and develop
capacity for processing IP.Capacity
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11. IP PROTECTION
The objective of protecting IP is to encourage the creation of valuable
ideas and to protect them from being stolen.
Organizations differ in practice of protecting IP some follow highly
selective procedures and protect only after thorough market analysis.
While some protects as long as the invention fulfills expectation of
potential value.
They also differ on which inventions need to be protected and which
route to go for their commercialization.
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12. DEVELOP IP PORTFOLIO
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2
50
150
2006 End 2012 End 2015
Annual Issued Patents
- Developing an IP
portfolio is a slow
process and
expensive !
- Set up budget
and define
targets.

13. Research Invention
Disclosure
IP
Protection
IP
Assessment
IP
Development
Commercial
route
(Licensing or
Spin off)
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14. IP ASSESSMENT
• It allows
technologies with
more commercial
potential to be
developed in ways
that enhance the
chances of
successful
commercialization
Enhance
• It helps in deciding
whether to continue
developing the
technology or
continue resource in
obtaining IP
protection.
Decide
• It also helps in
identifying what
types of business
and industries
maybe interested in
the technology.
Identify
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Early evaluation system brings following advantages

15. EVALUATION
In General early technology evaluation is still considered as an art
rather science, this is due to following factors
i. Technology is neither visible nor tangible
ii. Difficult to identify exact contents and scope
iii. Economic value cannot be rightly estimated and realized only
after it is commercialized to the market.
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16. EVALUATION METHODS
Among various evaluation methods intuitive judgment to complex option models are
used and others such as
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1
• SWOT Analysis
2
• Market Opportunity Analysis
3
• Business Plan
4
• STEP (Strategic Technology Evaluation
Program)

17. Research Invention
Disclosure
IP
Protection
IP
Assessment
IP
Development
Commercial
route
(Licensing or
Spin off)
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18. IP DEVELOPMENT
Initial IP assessment not only answers key questions on commercial
potential but also identifies the questions that need to be answered.
Proof of concept program is designed to obtain answers to this
questions.
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19. PROOF OF CONCEPT (PoC)
The Proof of Concept awards are designed to provide financial
support at the very early stages of developing a concept that may
have commercial potential. The funding can be used, for example:
for developing a business plan,
market testing,
prototyping,
pilot testing etc
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20. A TYPICAL PoC SHOULD CONTAIN…
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Proposal
• A proposal
guidelines,
setting the
criterion for
selection of
projects
Program
• Must include
objectives,
project
duration and
assessment
procedures
Projects
• The project
management
team to
supervise the
progress

21. Research Invention
Disclosure
IP
Protection
IP
Assessment
IP
Development
Commercial
route
(Licensing or
Spin off)
Training
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22. IP TRAINING
Creating awareness for IP rights and enhancing IP identification
Enhancing skill sets of researchers for entrepreneurial activities
Enhancing entrepreneurial experience of researcher
Instilling innovation culture in the organization
Enhancing industry – academic interaction in the commercialization
process
Demystifying publication and patenting paradox (for Academic
Organizations)
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23. IP TRAINING
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Seminar Lecture
Competition Mentor
Role playing
exercises

24. FINAL WORDS
Innovation is more than developing
technology that works, but rather
understanding of how the technology meets
a genuine market need.
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25. CONTACT:
Dr. Amjad A Shaikh (PhD)
Technology Transfer Consultant
Annecy, France
Email: amjad.ashaikh@gmail.com
IP Commercialization, Technology Licensing, Venture Support
(C) AMJAD A SHAIKH 2013