Blue Sky Card Solutions Presentation

“Delivering innovative and flexible solutions
“Delivering innovative and flexible solutions to prepaid” to prepaid”
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Contents

CONTENTS
INTRODUCTION PAGE 3

BLUE SKY PREPAID PROGRAM PAGE 18

TARGET WHITE LABEL MARKETS PAGE 26

MONEY REMITTANCE PAGE 32

CONTACT US PAGE 37

“Delivering innovative and flexible solutions to prepaid”
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INTRODUCTION

 WHO WE ARE
 WHITE LABEL v OUR GENERIC BLUE SKY PROGRAM
 TARGET MARKETS
 OUR PARTNERS
 FUNDS FLOW EXPLAINED
 OUR MANAGEMENT TEAM
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INTRODUCTION: WHO WE ARE
INTRODUCTION – WHO WE ARE

 Blue Sky Card Solutions Limited (“Blue Sky”) is a technology company, positioned at the forefront of the convergence
between the high growth, Prepaid Card market, Digital Electronic Payments, E-money, P2P (person 2 person) and Mobile
Payments.

 Blue Sky is an Approved MasterCard Member Service Provider and as such can provide end to end solutions for e money, e
wallet and mobile payments.

 Blue Sky, in partnership with a leading technology partner, has created its own unique bespoke E-money Payment Gateway
which allows Blue Sky, if required, to bypass the established payment processors infrastructure. The cost savings that Blue
Sky and its partners can generate from this payment gateway are substantial. Other companies who have developed e
money, e wallet or mobile payment systems are required to partner with a card payment supplier or card processor to
provide an end to end solution, Blue Sky manages this in house.

 The industry is being fuelled by the trend moving towards electronic payments, as opposed to cash-based payments. The
use of Prepaid Cards, which are essentially “debit” cards, is set to see further significant growth over the coming years.

 E-money, electronic payments and Prepaid Cards can be used for a multitude of purposes – such as;
 Money Remittance
 Travel
 Employee Payroll
 P2P
 Gift Cards
 Corporate Expenses
 Youth Cards

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INTRODUCTION: WHO WE ARE
INTRODUCTION – WHO WE ARE

 Prepaid Cards also enable those consumers who were previously excluded from traditional banking relationships to make E-
money based payments including online payments and purchases, along with other services such as mobile money transfers
and ATM cash withdrawals.

 The electronic card market in the UK alone accounts for 27.4m transactions per day, worth some £1.56bn, or £569.4bn
annually (www.creditaction.org.uk).

 According to MasterCard, during 2010, UK Prepaid E-money payments are expected to represent 7.9% of all card volumes,
which equates to £44.95bn annually.

 Blue Sky has its own retail prepaid MasterCard program, called “Blue Sky Prepaid”; this is a general spend card denominated
in GBP Sterling, these cards are available online at www.blueskyprepaid.com. Blue Sky Prepaid was launched in December
2010 and within four months established itself as a market leader in the UK. It also came Runner Up in the “Best
Newcomer” category in the industry’s prestigious “Prepaid365 Awards”. Blue Sky did not win the category outright owing to
it being only four months old at the time.

 Blue Sky is capable of producing a bespoke prepaid card program for any company requiring it; we are currently in talks with
a number of wholesalers, football clubs and schools to set up custom branded prepaid card programs. Blue Sky will arrange
and project manage the entire process from regulatory approval, technology build, card manufacture and personalisation,
website, customer fulfilment to monthly reporting.

 A bespoke program at a physical location (eg: football stadium) has the benefits of saving on payment processor fees
(usually 3% of transaction value), revenue creation and strengthened branding. All of the benefits of a custom prepaid card
program can be delivered at a very low cost and in a short space of time.

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INTRODUCTION: WHITE LABEL V GENERIC BLUE SKY CARDS
INTRODUCTION – WHITE LABEL v OUR GENERIC BLUE SKY PROGRAM

 We are capable of developing an entire bespoke white label prepaid MasterCard program for clients. However, a white label
program is suitable only when a client requires a certain number of cards, “critical mass”. Critical mass varies depending
upon the type of program required but we feel the average card issuance needs to be above 5,000 issued cards to justify
building a viable bespoke white label program.

 For clients that do not require this level of issuance (or to test the market with a de-risked offering), we can issue our
generic Blue Sky program as an interim or permanent solution. We offer what is referred to as “Fourth Line Embossing” in
these situations. This means that the client’s program will be via our Blue Sky Cards, but the client’s company name will
appear under the cardholder’s name to enforce branding.

 We have intentionally designed our program to be as generic
as possible to cater for as many companies as required.

 All cards issued under our Blue Sky brand will be tracked using
the cards’ 16 digit number hence issued cards’ behaviour and
usage can be monitored.

 All fee structures can be changed to the client’s bespoke
requirements.

 Using fourth line embossing delivers many things a white label
program will provide with the major exception being the fully
branded card proposition offering.
FOURTH LINE EMBOSSING

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INTRODUCTION: TARGET MARKETS
TARGET MARKETS

There are many significant target markets for prepaid cards, however Blue Sky will focus efforts towards the
following areas (some of these are discussed at greater length later in the presentation);

 FOOTBALL CLUBS

 EDUCATIONAL ESTABLISHMENTS: SCHOOLS, COLLEGES & UNIVERSITIES

 TRAVEL (FX) CARDS

 TEEN & YOUTH CARDS

 REMITTANCE CARDS

 WHOLESALERS: “CASH & CARRYS”

 PAYROLL CARDS: Payroll cards are used as an alternative to cash or cheques where employees do not
have a bank account. Prepaid Cards are also used where employers have a large number of part time staff.
It is estimated employers save up to 75% of cheque processing expenses through issuing payroll cards to
employees

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INTRODUCTION: OUR PARTNERS
OUR PARTNERS

Norwich City FC

White Label Cards

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MasterCard TRANSACT NETWORK LIMITED

MasterCard is a global payments company with one of the Transact Network (“Transact”) is a regulated and authorised
most recognised and respected brands in the world. They MasterCard Principal Member providing European BIN
manage a full range of payment programs and services, sponsorship and modular prepaid services.
including Mastercard® and Maestro Prepaid Cards.
Transact issues MasterCard physical and virtual prepaid
Mastercard’s role is to facilitate transactions among those cards including corporate expense cards, general spend
who use their payment cards, those who accept them, and cards, gift cards, money transfer cards, travel and forex
the member financial institutions that manage these cards, payroll cards and affiliate commission cards. The
relationships. In conjunction with their member institutions, company’s license has been successfully passported into
MasterCard provide the infrastructure to ensure that these every EU and EEA member state enabling the issuance of
payments transactions are completed with a virtually 100 prepaid card programs across Europe.
percent success rate.
Transact plays a key role in the Blue Sky program, as the BIN
sponsor for the cards.
They are responsible for establishing standards and
procedures for the acceptance and settlement of member
transactions on a global basis. They provide a global As BIN sponsors, Transact have the necessary electronic
communications network for interchange - the electronic money permissions, Mastercard® membership and are
transfer of information and funds among Mastercard® licensed by the FSA. Transact is one of the leading Issuing
members. banks in the field of prepaid cards.

www.mastercard.com www.transactnetwork.com

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METAVANTE/FIS THAMES CARD TECHNOLOGIES

Metavante Technologies is a major financial technology Thames Card Technologies is one of Europe’s largest
provider and payments processor for financial institutions independent manufacturer of plastic cards, providing an
and merchants across Europe. end-to-end service including manufacture, personalisation
and distribution. Thames has been manufacturing for 10
Metavante Technologies is a division of Metavante years and has built a reputation for quality and flexibility.
Corporation, a financial and payments Technology Company www.thamesgroup.co.uk
headquartered in Milwaukee, Wisconsin, USA. With 5,700
employees at 36 locations and 22,000 resources available in GB GROUP
eight countries, Metavante has a loyal and growing
customer base, serving 8,600 customers in 32 countries
across the world.

Metavante has realised profitable growth in its 43 years of
existence, with over $1.6 billion in revenue in 2007 GB Group, the UK’s leading identity management business,
helps organisations realise the full value of their customer
base by recognising and verifying all elements of a
www.fisglobal.com
consumer's identity at every interaction. They know that
identity matters. Through the application of their leading
technology, they protect, predict and provide information
that is used to maximise customer value for some of the
largest companies in the UK.
www.gb.co.uk

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PAYPOINT

PayPoint is a leading branded payment collection network used,
primarily, for the cash payment of bills and services and
prepayments for mobile telephones and energy meters.

There are over 20,000 outlets using PayPoint's payment collection
systems. These include over 18,500 Retail Agents with dedicated
PayPoint Terminals and over 6,000 outlets with EPoS connections
to PayPoint systems, of which approximately 2600 outlets have
both a PayPoint Terminal and EPoS connectivity.

www.paypoint.co.uk

POST OFFICE

The Post Office Ltd is a wholly owned subsidiary of Royal Mail
Group Ltd, it has more than 360 years of service, and more than
150 products and services, with over 12,000 Post Office® branches
nationwide and a footfall of more than 21.2 million customer visits
per week.

The Post Office provide services online, on the phone and face to
face and are visited by 93% of the UK adult population.

www.postoffice.co.uk A screenshot of Blue Sky Prepaid’s Home Page

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NORWICH CITY FOOTBALL CLUB

 www.canaryprepaid.com

 Blue Sky launched the “Canary Prepaid MasterCard” in
conjunction with Norwich City Football Club Plc on 18th
July 2011.

 Since launching, the product has had extremely positive
feedback amongst fans and uptake of the card has been
highly impressive.

 Blue Sky built the entire product for Norwich City FC Plc in
a matter of weeks and currently operates the website,
card fulfilment, customer services and cardholder contact
strategy.

 Blue Sky and Norwich City FC jointly market the product
online, in-stadium and in local print media publications.

 Canary Prepaid offers cardholders access to exclusive
prizes including free season tickets, matchday
experiences, club vouchers, free cash loads, etc.

 The product is ideal for fans with children aged 13 and
over as Companion Cards help teach teens about money
management in their early years.

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INTRODUCTION: FUNDS FLOW EXPLAINED
FUNDS FLOW EXPLAINED

Merchant
Bank
Transactions

MasterCard Mastercard® Settlement Account

re Issuer

Net Revenue
Due
Swept to Settlement
Account

Money coming
in via BACS, Card Monthly Bank
Reconciliation
or Cash Report(s)
Issuer re
Bank Daily
Account Sweep

CSV File White Label EPP re
White Label Client Blue Sky System Client White
Account Label
Account

Money Into Float Account

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INTRODUCTION: OUR MANAGEMENT TEAM
AMIT PATEL
Chief Executive Officer

Amit has a Bachelors Degree in Banking & International Finance from Cass Business School, London, and is a
member of the Chartered Institute of Bankers.

Amit spent a number of years working in the Investment Banking and Private Equity community in
London where he built extensive experience in originating and executing some of the UK’s largest corporate
transactions, including several high profile multi-billion pound buyouts, public-to-privates, joint ventures, fund creations, and
financial markets arbitrage opportunities.

After leaving the City in 2008, Amit set up a lead corporate finance advisory boutique, “AP Corporate Finance LLP”
(www.apcorporatefinance.co.uk), advising a range of corporations on mergers, acquisitions, disposals and capital raising. Amit’s
firm, in conjunction with Mukesh Patel, established Blue Sky Card Solutions Limited in early 2010 to capitalise on the high growth
industry that is prepaid payment technology.

AP Corporate Finance provides corporate finance advisory services to Blue Sky and acts as its lead counsel where required. This
counsel can also be extended to Blue Sky’s commercial partners if desired.

Amit brings to Blue Sky a wealth of business development, financing, deal structuring and project management experience, and
a strong understanding of commercial partnerships and joint ventures. His primary role in the company is overseeing and project
managing all of Blue Sky’s regulatory and technology partnerships, and developing any new commercial partnerships and
initiatives.

In addition to the above, Amit is responsible for originating new white label opportunities, and project managing the resulting
technology and regulatory work streams. He is the main point of contact for white label partners and gives these partners in-
depth assistance on maximising value from their newly established prepaid programmes.

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MUKESH PATEL
Chairman

Mukesh is a serial entrepreneur and has over the past 30 years successfully set up and run a number of
businesses in a wide range of disciplines, amassing a portfolio worth millions of pounds. Mukesh’s key
skill is spotting commercial opportunities early in their lifecycle, assembling the best team to penetrate
the industry and investing into enterprises that successfully participate and profit in these opportunities.

Mukesh graduated as an Architect and emigrated to the UK from India is 1979. Arriving in the UK with only enough money to
last a few months, he spotted an opportunity in the automobile spare parts trade and quickly set up a business, “Autoland”
from his home in London. Mukesh’s keen eye for value deals and his commitment to excellent service resulted in the business
expanding at an incredible rate. In its first year Autoland turned over £200k and within 18 months Mukesh had moved the
business into an industrial warehouse and took on a number of employees. This part of the business peaked a turnover in
excess of £3 million. During 1998, Autoland was awarded the Queen’s Award for Export Achievement and gained ISO 9002
accreditation in recognition of the quality of its service.

Wanting to diversify his business, Mukesh saw a great opportunity in distributing fashion labels in the UK and Europe.
Leveraging off his logistics and distribution infrastructure and experience, he established “Altec” and acquired distribution
rights for three labels. In addition to this, Altec paired up with an experienced design house in Hong Kong to establish a new
brand, now owned by Altec. This part of the business peaked with a turnover of £4 million.

In 2000, Mukesh established “Prigee International”, created to capitalise on real estate opportunities in the UK. To date, Prigee
has executed a broad spectrum of deals including; investment, asset management, development, planning and yield
compression. Prigee’s current investment portfolio is worth £10 million and is across the residential, commercial and industrial
sectors. The industrial portfolio has asset management opportunities and is likely to increase the value of the portfolio
significantly.

Today, Mukesh is well known in the business community and his network of contacts and advisers in real estate, industry and
retail markets provides him a great number of introductions to excellent business opportunities.

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NITIN PATEL
Chief Marketing Officer

Nitin studied Mathematics & Management at Kings College London. Since that time, he has acquired ten
years experience in sales and marketing for UK based corporates, government organisations and his own
marketing enterprise. Nitin has built extensive experience in the following disciplines:

MARKETING STRATEGY: Understanding business objectives, market research, brand and product in order to structure a
marketing strategy.

BRAND AWARENESS: Launching long term brand building campaigns in order to bring corporate and product awareness to the
market.

DIRECT MARKETING: Deploying ROI sensitive sales campaigns that produce instant, measurable and scalable returns.

TACTICAL MARKETING: Deploying advertising campaigns on the ground level that covers all media from above to below the
line.

Nitin has executed and proven his skill set in varying environments, including financial institutions, telecommunications and
media companies, government departments and private business ventures.

Having left the institutional playing field in 2008, Nitin set up an online marketing company specifically acquiring new
customers for major high street brands (Apple, Sony, PaddyPower are examples of some). In 2010, he joined forces with Amit
and Mukesh to assume the role of Marketing Director for Blue Sky Card Solutions.

Nitin brings to Blue Sky a wealth of sales, marketing and brand experience, both strategic and tactical.

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INTRODUCTION: MANAGEMENT TEAM
PRIYA PATEL SIMON ALEXANDER
Head of Retail Head of Media

Priya graduated from Kings College Simon graduated from the University
London with a Bachelors Degree in of Central Lancashire with a Bachelors
Mathematics and is also a PRINCE2 Degree in Sports Management, and
qualified Project Manager. joined Blue Sky in June 2011.

After graduating, Priya set up her own fashion boutique on Prior to joining Blue Sky, Simon worked for the largest UK
London’s famous Westbourne Grove, Notting Hill. She built financial affiliate network company, OMG Services. At OMG,
the business from a start up venture to a mature trading and Simon was a Senior Account Manager and he was responsible
highly profitable enterprise with several high profile celebrity for, among other things, managing some of the UK’s largest
customers, regularly purchasing runway couture. prepaid providers’ affiliate campaigns, including; Blue Sky
Prepaid, Cash Plus, Kalixa, Virgin Money and Freedom to
Owing to the extremely difficult trading conditions post name just a few. He was also in charge of running the ADSA
2007, Priya took the decision to exit the business and look and Eurostar online affiliate campaigns. He is a very well
for new challenges. She joined Blue Sky Card Solutions in known and respected professional within UK Prepaid.
early 2011 and currently heads up Blue Sky Prepaid’s physical
retail distribution channels alongside the operational side of Simon was recruited owing to the incredible work he
the business. undertook at OMG for Blue Sky Prepaid and also to gain a
tactical advantage over Blue Sky Prepaid’s competitors.
Priya brings to the team an exceptional understanding of
retailing and distribution and she provides the business with Simon’s role within Blue Sky is to manage the affiliate
a strong discipline for processes and accurate and efficient campaign and he also heads up marketing of the company’s
project management. first white label, Canary Prepaid.

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INTRODUCTION: OUR ONLINE SPONSORS
INTRODUCTION – OUR ONLINE SPONSORS

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BLUE SKY PREPAID PROGRAM

 CONSUMER OFFER  FULL CONTROL OVER YOUR MONEY
 HOW TO LOAD & SPEND  ADDED FUNCTIONALITY
 CHEAPEST WAY TO SHARE MONEY  OUR ONLINE SPONSORS
 VALUE ADDED BENEFITS

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BLUE SKY PREPAID PROGRAMME
CONSUMER OFFER
100% GUARANTEED ACCEPTANCE

INSTANT ISSUE

USE IMMEDIATELY

 USE AT OVER 28 MILLION LOCATIONS WORLDWIDE

NO CREDIT CHECKS

 NO BANK ACCOUNT REQUIRED

 24 HOUR CONTROL OF YOUR MONEY

NO RISK OF DEBT

NO PENALTIES

FULL ATM FUNCTIONALITY

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HOW TO LOAD AND SPEND FUNDS

MONEY TRANSFER
CHEQUE/WAGES

LOAD SPEND

14,000 OUTLETS
SHOPS

LOAD SPEND

20,000 OUTLETS

ONLINE

ANY UK HIGH STREET BANK
ATMs

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THE CHEAPEST WAY TO SHARE MONEY

 One of the greatest benefits of a prepaid MasterCard of
this nature is that transferring money to friends and
family (domestically or overseas) can be done instantly
and for free (no other money transfer technology
provides this).

 The cardholder purchases a Primary Card and a linked
“Companion Card”. The Companion Card is then posted
to a friend or family member overseas. This person can
now regularly receive payments from the primary
cardholder.

 Money is transferred by the Primary Card holder to the
Companion Card in real time:

 ONLINE

 BY PHONE

 BY SMS

 Parent can provide their children with an allowance card.

 Both the Primary and Companion Card can be used at
over 30 million locations and 1.5 million ATM’s
worldwide.

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VALUE ADDED BENEFITS

CREDIT BOOSTER

If you have had problems with credit in the past, never had credit, been hit by CCJ’s
or you’re new to the UK, ‘Credit Booster’ could help improve your credit rating.

FREE INSURANCE PROTECTION

As a Blue Sky Prepaid MasterCard cardholder, you are entitled to the following insurance protection on all purchases made in
the UK – free of charge. This includes:

12 EXTENDED WARRANTY
12 month mechanical breakdown coverage beyond the manufacturer’s warranty on domestic electrical goods
MONTHS purchased in the UK on the Blue Sky Prepaid MasterCard. Repair or replacement. £1,000 single item limit and
Extended £5,000 annual limit applies. Any items over £50 and industry standard exclusions.
Warranty

30 DAY PURCHASE PROTECTION
30 Theft and accidental damage cover for an item purchased on the Blue Sky Prepaid MasterCard in the UK for 30
DAY days from the date of purchase, provided they are not covered by any other insurance. Repair or replacement.
£1,000 single item limit, £10,000 for any one event and £25,000 annual limits apply. . Any items over £50 and
Purchase
Protection industry standard exclusions.

30 DAY PRICE PROTECTION
30 If the cardholder makes a purchase with their Blue Sky Prepaid MasterCard in the UK and then finds the same
DAY item at a cheaper price at any retail store anywhere in the UK, the policy will refund the difference. The
cardholder must discover the cheaper price within 30 days from the date of purchase. Claims less than £25 and
Price
greater than £250 excluded. Industry standard exclusions.
Protection

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FULL CONTROL OVER YOUR MONEY IN 3 WAYS

ONLINE
ACCOUNT

SMS

Balance. View statements, manage cards, PIN order, report
lost/stolen etc.
Block.
Unblock.
CUSTOMER
Etc. SERVICES
(24/7)

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MORE FUNCTIONALITY THAN STANDARD CREDIT CARDS

NOT GEOGRAPHICALLY RESTRICTED

SMS FUNCTIONALITY IVR FUNCTIONALITY
Power in the hand Power in hand –can decide if you want to speak or not

Balance enquiries Balance enquiries

Last 4 transactions Last 4 transactions

Block or unblock your card - customers can protect themselves if they Block or unblock your card-customer can protect themselves if they have
have mislaid card but don’t want to report lost or stolen until sure mislaid card but don’t want to report lost or stolen until sure
Lost or Stolen- notify-blocks and triggers replacement card Pin retrieval

Money share –Primary cardholder can transfer funds to a companion card Money share –Primary cardholder can transfer funds to a companion card

Currency converter- real time link to Mastercard FX rates to understand Speak to customer services
cost of overseas purchase before you buy
Premium SMS- New customer can pay for a new card by sending a
premium rate Text
Store Locator-New customer can type postcode to receive location of
nearest retail outlet to buy a card

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TARGET WHITE LABEL MARKETS

 FOOTBALL CLUBS
 EDUCATIONAL ESTABLISHMENTS
 TRAVEL (FX) CARDS
 YOUTH CARDS
 WHOLESALERS

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TARGET MARKETS: FOOTBALL CLUBS
FOOTBALL CLUBS

Although many top flight football clubs have credit cards
branded in their names, these cards do not add value to the
club’s fans (standard APRs are very high) and are not
accessible to younger fans.

Blue Sky will be targeting Football Clubs (premier and lower
league clubs) to build them a branded prepaid card. These
cards can be sold to fans and when used in the stadium or
online at the club’s website, the fan will have access to
promotions and discounts.

The club will also save on merchant fees (usually 3% of
transaction value) when accepting their own prepaid card.
The club’s prepaid card can also be developed to be the
fan’s all-in-one season ticket and payment card.

The prepaid card can be loaded in the stadium, at any high
street bank, post office or PayPoints, and managed online
just like any traditional debit or credit card.

The prepaid cards can also be designed to be not only a cost
saving and brand exercise but a revenue generating source
for the club.

Owing to the recent success of Canary Prepaid, Blue Sky is
now in discussions with several other football clubs to
launch similar products.

27

TARGET MARKETS: EDUCATIONAL ESTABLISHMENTS
SCHOOLS
Schools have young pupils that can not partake in electronic
payments, yet they are some of the heaviest users of the
internet.

Blue Sky can develop a school-branded prepaid MasterCard.
The school can provide parents of pupils a “Primary Card”
(or our generic Blue Sky card) and an additional “Companion
Card” for the pupil. This provides parents with an easy,
reliable and safe way to give their children pocket-money
(funds can be transferred between cards in seconds using a
SMS text message) and allows the pupils to purchase online.

For parental control, certain merchant IDs can be restricted
to block pupils purchasing inappropriate materials.

COLLEGES & UNIVERSITIES
Colleges and universities frequently have a large number of
international students enrolled to study A Levels or UK
higher educational courses.

Many of these students struggle to acquire a UK bank
account and in addition frequently require funds to be
remitted oversees (either sending money back home or vice
versa).

Blue Sky can develop a college or university branded prepaid
card to cater for these needs.

28

TARGET MARKETS: TRAVEL (FX) CARDS
TRAVEL (FX) CARDS

Blue Sky will target companies such as travel agents and
tour operators who have a large database of travelling
customers. Blue Sky can produce a white label prepaid travel
card for this customer base.

Travel cards enable travellers to access funds from a card-
based product that incorporates the same benefits and
protection provided by traditional travellers cheques. Value
is loaded onto cards over multiple channels in Sterling and is
then converted into the destination currency at a
predetermined rate.

The FX rate offered can be more competitive than almost
any traditional foreign exchange provider, and it will be
more cost effective than using the traveller’s own UK based
debit or credit card.

It is also far safer to use a travel card as if it is lost oversees,
it can be blocked instantly using a simple SMS command and
the scope for fraud is largely reduced as the traveller has no
credit agreement with the travel card issuer, i.e. The only
funds that can be used are the funds that were loaded onto
the card.

Travel cards generate additional revenue streams in the
form of FX spreads and so can be more profitable than UK-
used only cards.

29

TARGET MARKETS: YOUTH
YOUTH

Today’s youth (aged between 13-17) are some the highest
internet users, yet they can not shop online as they are not
old enough to qualify for a credit or debit card.

Currently, the youngster asks his/her parent’s permission to
borrow a credit or debit card and the parent must oversee
the transaction.

Blue Sky will target companies that have a large customer
base of younger people (for example comic book companies,
toy manufacturers, youth TV channels, etc) and produce a
white label prepaid MasterCard that can be used by the
company’s youth customer base to shop online.

For company’s that wish to include parental control, specific
merchant codes can be turned off meaning the cards can not
be used to purchase inappropriate materials (these
transactions will be declined).

(MasterCard estimate that by 2010 in Europe, Teen prepaid
cards will amount to 7% of total spending on prepaid cards.)

30

TARGET MARKETS: WHOLESALERS
WHOLESALERS

Many wholesalers currently do not like accepting credit
cards owing to the 3% merchant fee that must then be paid
to the card processor. This translates to many wholesalers
having vast quantities of cash to manage and bank, resulting
in security issues and added costs.

Blue Sky can build a bespoke white label prepaid MasterCard
system for a wholesaler. Once in place, the wholesaler
informs its customer base of the new payment system and
can also offer added incentives for customers who use the
prepaid card. The prepaid card can also be an all-in-one
membership and payment card.

The clear advantage to the wholesaler is that it can now
accept electronic payment, without having to pay any
merchant fees and also save on security and cash
management costs. The advantage to the customer is that
they now have a choice of either paying in cash or via card.

The prepaid cards can be built to also generate additional
revenue for the wholesaler or purely as a cost-saving and
value-adding and brand proposition.

31

MONEY REMITTANCE

 SOME FACTS
 BLUE SKY OFFERING
 COST SAVINGS

32

MONEY REMITTANCE: SOME FACTS
MONEY REMITTANCE – SOME FACTS

2006 REMITTANCES WORLDWIDE $US 194 BILLION



 The total remittance flows have been continuously increasing during the last five years. The evolution of
the foreign population in the host countries is the most important determinant of remittances (European
Commission, 2007).

 200 million people (3% of the worlds population) live outside their Country of Birth (World Bank Data
2009).

 5.7 million Indian workers abroad sent home $27 billion in 2007 and $35 billion in 2008 to make India the
top receiver of migrant remittances, according to the latest World Bank data released in March 2009.

 Money transfer is growing and will continue to grow due to migrant workers and the mass availability of
mobile phones making money transfer available to the mass market including the unbanked.

33

MONEY REMITTANCE: SOME FACTS
MONEY REMITTANCE – SOME FACTS

 The European Commission's statistics agency (Eurostat), has released figures showing that migrants in the
European Union sent home approximately €29 billion in remittances during 2008, an increase of €3 billion
over 2007.

 Spain, the UK, Italy, Germany Ireland and France are the prime remitting countries. These six countries
account for more than 85% of total EU remittances.

 Approximately 4.9 million people in the UK population were born outside the UK.

 In 2009, The World Bank reported outflow of remittances from the UK reached to £4.6 billion, which
comprises over 28 million individual transactions, with an average of £164 per remittance.

 According to the Polish Economy Watch (2007), Polish immigrants sent home in excess of £1billion in the
first three months of 2008. The figures, compiled by the National Bank of Poland, showed that £1.1 billion
was sent back from Western Europe to family members living in the former Eastern Block country.

 Remittances sent home by migrants from developing countries exceeded $280 billion in 2009, up from
$221 billion in 2006 and more than double the level reached in 2002.

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MONEY REMITTANCE: BLUE SKY OFFERING
MONEY REMITTANCE – BLUE SKY OFFERING
Our Blue Sky card provides a breakthrough for people who
want to send money oversees on a regular basis; this
demographic is in the main migrant workers.

Not only does the Blue Sky card offer a migrant worker the
ability to partake in electronic payments, it gives the worker
the ability to send funds back home in a fast, secure and cost
effective manner.

Until recently, the migrant worker would use money
transmitters such as Western Union or MoneyGram; these
service providers charge anywhere between £18-£25 to
transmit £250 oversees and it takes a number of days.

Now the migrant worker simply purchases a Blue Sky card
and up to two additional companion cards and posts the
companion cards back home. Once the worker’s main card is
loaded with funds, he/she can transfer any amount of
money (up to a maximum of £3,000 in one transaction) to
one of the companion cards with an SMS text message, at a
cost of £1.50. The funds are transferred instantly to the
companion card. The holder of the companion card back
home can use the funds anywhere he/she sees a MasterCard
symbol (online, ATM, subsequent transfer, etc).

The following tables highlight the costs savings to
cardholders.

35

MONEY REMITTANCE: COST SAVINGS
MONEY REMITTANCE – COST SAVINGS

The following table highlights the costs associated with sending £200 from the UK to India:

TRANSFER FEE EXCHANGE COST TOTAL COST BLUESKY SAVES YOU
BlueSky £0.00 £0.00 £0.00
Western Union £8.90 £9.11 £18.01 £18.01
MoneyGram £9.99 £8.79 £18.78 £18.78
MoneyCorp £15.00 £8.70 £23.70 £23.70
Moneybookers £0.46 £12.75 £13.21 £13.21
Nat West £10.00 £18.81 £28.81 £28.81
Barclays £20.00 £17.37 £37.37 £37.37
Lloyds TSB £10.00 £4.36 £14.36 £14.36

The following table highlights the costs associated with sending £200 from the UK to Spain:

TRANSFER FEE EXCHANGE COST TOTAL COST BLUESKY SAVES YOU
BlueSky £0.00 £0.00 £0.00
Western Union £19.90 £13.74 £33.64 £33.64
MoneyGram £19.00 £13.74 £32.74 £32.74
MoneyCorp £15.00 £5.80 £20.80 £20.80
Moneybookers £0.46 £7.04 £7.50 £7.50
Nat West £10.00 £16.20 £26.20 £26.20
Barclays £20.00 £15.85 £35.85 £35.85
Lloyds TSB £10.00 £3.70 £13.70 £13.70

36

AMIT PATEL
Chief Executive

T: +44 (0) 7791 224 126
E: amit@blueskyprepaid.com

MUKESH PATEL
Chairman

T: +44 (0) 7831 509 209
E: mukesh@blueskyprepaid.com

NITIN PATEL OFFICE
Chief Marketing Officer 3rd Floor
7 Hanover Square
T: +44 (0) 7970 970 902 Mayfair, London
E: nitin@blueskyprepaid.com W1S 1HQ

CONTACT US

37

Blue Sky Card Solutions Presentation

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