My 2014 Pitch To Venture Nursery who seed funded Thiel Fellow OYO Rooms in 2012.

1. Amit Kumar Gupta | CEO
Seed Fund
November 2014

2. Elevator Pitch
Knitkart
is
an
fashion
ecommerce
site
for
masses.
We
strive
to
offer
apparels
and
accessories
to
customers
which
are
affordable
and
used
daily
unlike
costlier
brands
Knitkart
will
have
localiza<on
by
ip
address
Driven
by
killing
share
of
unorganized
retail

4. An opportunity for a website like Knitkart.com to cater to the semi urban and rural customers to give them
affordable and quality products and at the same time remain profitable
Conclusion
What is the problem?
Ecommerce
in
India
is
growing
at
a
rapid
pace.
Big
players
like
Flipkart,
Snapdeal,
Amazon
are
catering
majorly
to
the
urban
market.
But
there
are
at
least
200
million
internet
users
who
are
not
yet
catered
to
Recent
report
suggests
that
all
the
major
e-­‐commerce
companies
have
reported
a
combined
loss
of
Rs.
1000
crores
(2013-­‐14).
They
play
price
wars
on
popular
brands
at
the
cost
of
the
intermediaries

5. Source:
IAMA
2013,
IBEF
2014
All
figures
in
millions
Non
Users
of
Internet
Ac4ve
Online
shoppers
The Opportunity
Internet
Users
in
Urban
&
Rural
India
Total
Internet
users
RI
–
Ac4ve
users
of
Internet
in
Rural
India
CL
–
Computer
Literates
in
Rural
India
AIO
–
Used
internet
at
least
once
in
Rural
India
While
Flipkart,
Amazon
etc.
Cater
to
25
million
shoppers,
a
sizeable
propor<on
of
poten<al
market
is
untapped
We
plan
to
reach
to
the
remaining
1030
million
people
through
our
Cyber
Café
Channel
partners

6. Forming alliances with local manufacturers
who are the supplier of unorganized retail
and strategically change market dynamics
Sell ‘low cost’ products from
local manufacturers – regional
or unbranded products (simple
design)
Ensure wider reach to rural and
semi rural parts of the country by
tying up with Internet cafes as
our channels of purchase &
delivery
Follow a ‘Cost Leadership’
pricing strategy and
localization of catalog
Our solutions
Sector
Units
Volume
(million
sq.
mtrs)
Employment
(Million)
Organized
Tex<le
Mills
1789
1526
1.0
Power
loom
0.4
million
37437
4.8
Handloom
3.5
million
5722
6.5
Structure
of
Indian
tex<le
Industry
Source:
Office
of
Tex:le
Commissioner,
Mumbai

7. Nurturing Craftsmanship
& SME’s
Localization of catalog using ip address
of café
Supplier and consumer are close
enough to evolve synergy
Cyber Cafés as purchase touch
points .
Strategy 18-35 yr old footfall and
provider of internet to the luddites
Our Value propositions
What differentiates us?
“Bottom up” approach,
hence low price quality
unbranded products
Continuous customer engagement programs like ‘Photo of the day’ for our website
Price Bidding and Bargaining on
the site.

12. Alliances
Prospecting
Hiring
Seed fund
Upon receiving approvals
from fashion consultants
(variety, quality and
designs) & sales force,
the legal team will sign a
contract with the selected
manufacturers and cyber
cafes respectively
Hire Sales & Marketing
professionals, Fashion
Consultant, Legal Experts
and IT infrastructure team
Sales Team to identify
prospective
manufacturers and
leading cyber cafes in the
Eastern region of India
(targeted locations –
urban, rural as well as
semi urban)
Receive seed fund of Rs.
1.5 crores from a Venture
capitalist/Angel Investor
Business model (1 of 2)

13. Go Live!
Beta
Version &
Logistics
Website
Portfolio
Make our first sale JParallely, the IT team will
develop the website and
also tie up with payment
gateways
Launch the pilot version
of the website for initial
testing and feedback.
Tie up with suitable
logistics partner and link
him with the cyber cafes
Portfolio and product
catalogues for the website
will be prepared
Business model (2 of 2)

14. Financials
Assets and Infrastructure 2%
Salaries 25%
35% Marketing, Advertising,
Alliances and miscellaneous cost
38% Reserve
Rs.1,50,00,000

15. Product overview
About Knitkart.com
Stage of Development –
Prototype ready
Product Portfolio –
Men’s wear
Women’s wear
Hosiery
Footwear (Men & Women)
Fashion Accessories
Personal care products
www.knitkart.com

16. Contact + 91 9031510802
amit.software.kumar
Amit Gupta | CEO
amit@rohinigeeks.com
twitter.com/softwarekumar
in.linkedin.com/in/amitsoftwarekumar
facebook.com/hugh.sol