final project report on TATA phton+ vs 3G

1
A
PROJECT REPORT
ON
TATA PHOTON+
(Prepaid) VS 3G
SUBMITTED TO:- SUBMITTED BY:-
SHIVANI GAGNEJA AMIT DHADWAL
(A.P, Mgmt. , CTIMIT) 1173142
MBA

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STUDENTS DECLARATION
I declare that, I am a student of MBA has undergone research work and have prepared the Project Report
entitled “Tata photon+ vs 3 G”. This is an original & purely authentic work and this project has not been
published or submitted by anyone till the date.
Date:-
Amit Dhadwal

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GUIDE CERTIFICATE
This is to certify that the student of MBA has prepared research project on the topic “Tata
photon+ vs 3 G” under my supervision and guidance. During this course they were found sincere
and hard working. To the best of my knowledge the work has not been presented anywhere else.
Date:- Shivani Gagneja
(A.P,Mgmt. , CTIMIT)

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ACKNOWLEDGEMENT
We wish to acknowledge a great sense of attitude to all those who are concerned with the
presentation of this report. Some of them are so deeply concerned that this work would not have
been possible without their overwhelming support and cooperation. We would like to thanks Ms.
Shivani Gagneja(A.P, Mgmt. , CTIMIT)who gave me an opportunity to work on this topic.
We express our thanks to mam for showing trust in us and assigning us such an important and
interesting project and also for sparing time from her busy schedule to discuss and clarify issues
related to this research project.
During the project work Ms. Shivani Gagneja (A.P, Mgmt., CTIMIT) has been a source of
inspiration through his constant guide, personal interest, encouragement and help. We convey
our sincere thanks to her in spite of his busy schedule she always found time to guide us through
the project. We are also grateful to her for reposing confidence in our abilities and giving us the
freedom to work on our project.
Further, we express a sense of gratitude to all the staff members for their affectionate support and
cooperation.

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TABLEOFCONTENT
Chapter No. Particulars Page No.
1 Introduction
TATA Photon+
TATA Teleservice
TATA docomo
TATA virgin mobiles
7-16
2 SWOT analysis 17-18
3 Objectives 19-20
4 Researchmethodology 21-24
5 Limitations of Research 25-26
6 Data Analysis and Interpretation 27-40
7 Findings 41-42
8 Suggestions 43-44
9 Conclusion 45-46
10 Bibliography 47-48
11 Annexure 49-52
 Questionnaire

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EXECUTIVE SUMMARY
Telecommunication is a medium through which one can contact with the people who is very far
from them within the seconds with the dial of the number on the telephone or the mobile.
Telecommunication gap can delay a lot of work and can limit the speed of the people. Hence it
plays a vital role in our day to day life. Our today’s life cannot be imagined without the
communication together with the food, shelter and clothes.
Today most of us have a different identity rather than their name that is the mobile number of
individuals. Due the competition and the regulation of the Telecom Regulatory Authority in
India, telecommunication has become so cheaper that most of the people can easily avail the
facility.
Tata Teleservices is also one of the market leaders in the telecom industry service with its
CDMA technology with low congested network. More ever Tata DoCoMo was the first telecom
company to introduce per second plan giving the customer a freedom to pay as you talk. It also
provides the net connectivity at the broad band speed with its Tata Photon and Tata Plus device
to the person and the organization.
Today, Tata Teleservices Limited, along with Tata Teleservices(Maharashtra) Limited, serves
over 58 million customers in more than 410,000 towns and villages across the country, with a
bouquet of telephony services encompassing mobile services, wireless desktop phones, Public
Booth Telephony and WirelineServices.
Other services include value-added services like Voice Portal, Roaming, Post-paid Internet
Services, Three-way Conferencing, Group Calling, Wi-Fi Internet, USB Modem, Data Cards,
Calling Card Services and Enterprise Services. Some of the other products launched by the
company include Pre-paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets and
Voice& Data Services such as BREW Games, Voice Portal, Picture Messaging, Polyphonic Ring
Tones, and Interactive Applications like news, cricket, astrology, etc.

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BRIEF INTRODUCTION ON TOPIC
Communication has been one of the most important aspects of the growth of human society and
culture. Telecommunications, the transmission of signals over a distance for a purpose of
communication, is also very important. It provides business, money and market stability in the
world. The telecom sector is one of the leading contributors to India's flourishing economy.
Telecommunication Sector Opportunities in India assures a transparent, safe, and secured
ambiance for the telecom market. It includes introduction of Internet telephony services,
privatization of VSNL, and introduction of a number of international long distance services
sector. The opportunities in the Indian telecom sector is increasing at a massive pace with the
introduction of newer and innovative schemes in various sectors and at present the telecom
sector in India is claimed to be one of the major contributors in India’s flourishing economy
TATA is a rapidly growing business group based in India with significant international
operations. The TATA name is a unique asset representing leadership with trust. TATA
Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, TATA
Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh
circle. TATA Teleservices has established a robust and reliable 3G ready telecom infrastructure
that ensures quality in its services. Today TATA has its vast presence in the telecom sector with
its presence through Tata Teleservices CDMA service, Tata DoCoMo GSM Service and Virgin
Mobile GSM & CDMA services with the prepaid and post-paid options available to the wide
range of customer and more efficiently its broadband services like Tata photon wiz and plus
which allow user to surf and download the net services at an tremendous speed.

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About Tata Photon+
Tata Teleservices Limited, the mobile service provider who always comes up with revolutionary
ideas, has now announced a new usage tariff for its lightning speed mobile broadband device
Photon Plus. Ever since the launch of Tata photon plus along with the post-paid usage plan, the
graph of people who opt for the service has never been negative. This made Tata to launch
Prepaid usage tariff to accompany Photon plus. Among the companies that provide mobile
broadband service, TTL’s Photon+ can raise its head a bit higher due to the high quality service
the user can enjoy by using it. The congestion free network of Tata Teleservices Limited
(Certified by Telecom Regulatory Authority of India) is the secret behind the high speed internet
browsing experiences that a user gets when he pays for photon plus service.
The flexibility of photon plus usage has now doubled with the introduction of prepaid tariff .You
can enjoy speed up to 3.1 Mbps. Here it’s worth mention that the speed depends on various
factors such as · time of surfing (peak hours/night hours); · number of simultaneous users (one
base station caters to many users in the area in whose jurisdiction subscriber is present); · Signal
strength is reduced due to any physical obstructions between the base station and the location of
the connection. ·Web page accessed (other site’s server may not respond with good speed and
depend sin which country the server of site accessed is situated, like for www.yahoo.co.in- server
is located in India and provides faster access and for www.yahoo.com, server is located outside
India and hence slow); · No. of web pages accessed at a time ( in case user has opened multiple
windows e.g. downloading the data from one and sending data through other, total sped gets
divided and consequently results into slow speed); · No. of hops i.e. Gateways in between e.g.
from Tata it may go onto VSNL and to any other before hitting the target and the capacity would
respond according to speed/ capacity offered by other gateways.
Tata photon plus prepaid users can access mobile internet of speed up to3.1 mbps. The actual
speed spends on network congestion, location of usage and may other factors. However we got a
speed around 1 mbps in our locality. Each new Tata photo plus user gets 6GB free internet
usage. Cost of the USB device is Rs1150.

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.UNIQUE SERVICE POINT OF TATA PHOTON+
1. CDMA.
2. 874 MHZ.
3. ROAMING FREE.
4. DEEP PENETRATION IN THE WALLS.
5. CLEARITY.
TATA TELESERVICE LTD
Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata
Group had revenues of around US $75 billion in financial year 2008-09, and includes over 90
companies, over 350,000employees worldwide and more than 3.5 million shareholders.
Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA1x technology
platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com
(India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It
launched mobile operations in January 2005 under the brand Tata Teleservices and today enjoys
a pan-India presence through existing operations in all of India's 22telecom Circles. The
company is also the market leader in the fixed wireless telephony market with its brand walk.
The company has recently introduced the brand Photon to provide a variety of options for
wireless mobile broadband access. The company's network has been rated as the ‘Least
Congested' in India for last five consecutive quarters by the Telecom Regulatory Authority of
India through independent surveys. Tata Teleservices Limited now also has a presence in the
GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated
products and services under the TATA DOCOMO brand name. TATA DOCOMO arises out of

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the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November
2008.
TATA DOCOMO has received a pan-India license to operate GSM telecom services-and has
also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in
14 of India's 22 telecom Circles in a quick span of under six months. The company plans to
launch pan-India operations by the end of FY 2009-10. Today, Tata Teleservices Limited, along
with Tata Teleservices(Maharashtra) Limited, serves over 58 million customers in more
than410,000 towns and villages across the country, with a bouquet of telephony services
encompassing mobile services, wireless desktop phones, Public Booth Telephony and Wire line
Services. Other services include value-added services like Voice Portal, Roaming, Post-paid
Internet Services, Three-way Conferencing, Group Calling, Wi-Fi Internet, USBModemS, Data
Cards, Calling Card Services and Enterprise Services. Some of the other products launched by
the company include Pre-paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets
and Voice & Data Services such as BREW Games, Voice Portal, Picture Messaging, Polyphonic
Ring Tones, and Interactive Applications like news, cricket, astrology, etc. In December 2008,
Tata Teleservices Limited announced a unique reverse equity swap strategic agreement between
its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quipped Telecom
Infrastructure Limited-with the combined entity kicking off operations in early 2009 with18000
towers, thereby becoming the largest independent entity in this space-and with the highest
tenancy ratios in the industry. The WTTIL-Quipped combine is targeting over 50,000 towers by
the end of FY 2010-11.
Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata
Group had revenues of around US $62.5 ban in Financial Year 2007-08, and includes over 90
companies, around 350,000employees worldwide and more than 3.2 million shareholders.
Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1xtechnology platform in
India. It has embarked on a growth path since the acquisition of Hughes Telecom (India) Ltd
[renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002.

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It launched mobile operations in January 2005 and today enjoys a pan-India presence through
existing operations in all of India's 22 telecom Circles. The company is also the market leader in
the fixed wireless telephony market. The company’s network has been rated as the 'Least
Congested' in India for last four consecutive quarters by the Telecom Regulatory Authority of
India through independent surveys. In December 2008, Tata Teleservices announced a unique
reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary,
Wireless TT Info-Services Limited, and Quipped Telecom Infrastructure Limited-with the
combined entity kicking off operations with18,000 towers, thereby becoming the largest
independent entity in this space. Tata Teleservices' bouquet of telephony services includes
mobile services, wireless desktop phones, public booth telephony and wirelineservices..
TATA DOCOMO
Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture
with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA
DOCOMO brand name. TATA DOCOMO arises out of the Tata Group's strategic alliance with
Japanese telecom major NTTDOCOMO in November 2008. TATA DOCOMO has received a
pan-India license to operate GSM telecom services-and has also been allotted spectrum in
18telecom Circles and will roll out its services shortly, starting with South India. TATA
DOCOMO marks a significant milestone in the Indian telecom landscape, as it stands to redefine
the very face of telecoms in India.
Tokyo-based NTTDOCOMO is one of the world's leading mobile operators-in the Japanese
market, the company is the clear market leader, used by over 50 per cent of the country's mobile
phone users. TATA DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on thugs
platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008.

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Tata Teleservices has received a pan-India license to operate GSM telecom services, under the
brand TATA DOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and
has already rolled out its services in various circles. The launch of the TATA DOCOMO brand
marks a significant milestone in the Indian telecom landscape, as it stands to redefine the very
face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world's leading mobile
operators-in the Japanese market, the company is clearly the preferred mobile phone service
provider in Japan with a 50 per cent market share.NTT DOCOMO has played a major role in the
evolution of mobile telecommunications through its development of cutting-edge technologies
and services.
Over the years, technologists at DOCOMO have defined industry benchmarks like 3G
technologies, as also products and services like the i-modeTM, mobile payment and a plethora of
lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning
to talk of LTE technology and its possible applications, DOCOMO has already started
conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a
global leader in the VAS (Value-Added Services) space, both in terms of services and handset
designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO
partnership will see offerings such as these being introduced in the Indian market under the
TATA DOCOMO brand. TATA DOCOMO has also set up a 'Business and Technology
Cooperation Committee, comprising of senior personnel from both companies.
The committee is responsible for the identification of key areas where the two companies will
work together. DOCOMO, the world's leading mobile operator, will work closely with the Tata
Teleservices Limited management and provide know-how on helping the company develop its
GSM business. Despite being a late entrant, Tata Teleservices, TTSL's CDMA brand, has
already established its presence and is the fastest-growing pan-India operator.Technology and its
possible applications, DOCOMO has already started conducting LTE trials in physical
geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value-

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Added Services) space, both in terms of services and handset designs, particularly integrating
services at the platform stage.
The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in
the Indian market under the TATA DOCOMO brand. TATA DOCOMO has also set up a
'Business and Technology Cooperation Committee, comprising of senior personnel from both
companies. The committee is responsible for the identification of key areas where the two
companies will work together. DOCOMO, the world's leading mobile operator, will work closely
with the Tata Teleservices Limited management and provide know-how on helping the company
develop its GSM business. Despite being a late entrant, Tata Teleservices, TTSL's CDMA brand,
has already established its presence and is the fastest-growing pan-India operator
TATA VIRGIN MOBILE
UK based mobile company, virgin mobile forming a 50:50 JV with Tata TeleServices (TTSL).
The JV will be more towards adding Value Added Services and handsets targeting youth, which
comprises 50% of Indian mobile market, rather than owning the network. This implies that Tata
Teleservices would be a mass market brand, while Virgin would become a premium brand.
However, there may be a conflict of interest as Assar already has a partnership with Virgin for
opening mobile shops ‘The Mobile Store’ throughout India.
We doubt whether Tata would be able to fully leverage on its partner strength, as it has more to
do with a brand rather than actual improvement in product offering. Tata also needs to merge all
its telecom subsidiaries to derive proper valuation and then offer a stake to raise funds In the
CDMA space, Tata Teleservices is a laggard as compared to Reliance Communications, but

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given Virgin’s expertise in CDMA space in USA and South Africa, it will definitely benefit from
the JV and expand its ‘Teleservices ’brand.
Tata may also have a long term goal plan as given Tata’s appetite to go global, these two
companies may start their services in other countries too by acquiring stake of new operators or
starting their own just as Ariel and Vodafone have done in Ireland. Venture Itch adds that Tata’s
has a scattered and multiple telecom businesses depriving it of providing a bundled offering.
BOARD OF DIRECTORS
Mr. Ratan N. Tata
Designation: Chairman
Company: Tata Teleservices Ltd.
Mr. KishorChaukar
Designation: Managing Director
Company: Tata Industries Ltd.
Mr. SrinathNarasimhan
Designation: Managing Director
Mr. N Chandra
Designation: Chief Executive Officer
Managing Director
Company: Tata Consultancy Services
Limited (TCS).
Dr. Kiyohito Nagata
Designation: Senior Vice President
Responsible for Product Business Strategy
Company: NTT DOCOMO, INC.
Mr. Masatoshi Suzuki
Designation: Senior Executive Vice
President
and Member of Board of Directors

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Mr. Kazuto Tsubouchi
Designation: Executive Vice President
Chief Financial Officer
Mr. NS Ramachandran
Designation: Independent Director
Mr. Cyrus P. Mistry
Designation: Director
Mr. I. Hussain
Company: Tata Sons Ltd.
Mr. AnujMaheshwari
Company: Temasek Holdings Advisors
India Pvt Ltd., ("THAIPL")

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SWOT Analysis
AIRCEL (3G) TATA PHOTON+ (3X)

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SWOT Analysis
- 3G can offer faster data transfer rates,
which will up to 2 Mbps.
- 2G (digital radio wireless technology)
Strength
 3G (7.2mbps)
 Fast downloading speed
 Affordable
Strength
 Free Roaming
 Deep penetration walls
 847mhz
Weakness
 Network problem
 Roaming charges
 Disconnect
 Having less market
Weakness
 Speed slow
 Costly plan
 Network problem
 No market promotion
 Unsatisfied old customers
Opportunities
 Increase promotion
 Awareness program
 Consumers will continue to replace
handsets with newer technology at a
rapid rate, desire the higher data
capacity rates, the growth opportunity
for 3G is very optimistic
Opportunities
 Already have strong market, solve the
old problems of old customer
 Increase promotion for sale &
awareness
 Significant steps in R&D department
Threat
 2G (established in market)
 4G (up coming threat)
Threat
 3G
 4G
 Lack of awareness (new schemes)
 Unsatisfied (old customer)
Reliance (3G) TATA PHOTON+ (3X)

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- 3G can offer faster data transfer rates,
which will up to 2 Mbps.
- 2G (digital radio wireless technology)
Strength
- High downloading speed.
- Never disconnected.
- Better service
Strength
 Free Roaming
 Deep penetration walls
 847mhz
Weakness
- Network problem
- Less awareness
- Costly
- Roaming charges
Weakness
 Speed slow
 Costly plan
 Network problem
 No market promotion
 Unsatisfied old customers
Opportunities
- Increase promotion
- Awareness program
- Consumers will continue to replace
handsets with newer technology at a
rapid rate, desire the higher data
capacity rates, the growth opportunity
for 3G is very optimistic
Opportunities
 Already have strong market, solve the
old problems of old customer
 Increase promotion for sale &
awareness
 Significant steps in R&D department
Threat
- 4g
Threat
 3G
 4G
 Lack of awareness (new schemes)
 Unsatisfied (old customer)

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OBJECTIVES OF STUDY
1. To study the awareness of product regarding Tata photon+(prepaid)& 3G.
2. To check the customer satisfaction regarding TATA photon+ (prepaid) vs 3G.
3. To compare TATA photon+(prepaid) with 3G.

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RESEARCH
METHEDOLOGY
RESEARCH METHODOLOGY

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Research methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a research. “Marketing
Research is a systematic design, collection, analysis and reporting of data and finding relevant
solution to a specific marketing situation or problem”. S. Slesingerand M. Stephenson in the
encyclopedia of social science defines research as “the manipulation of things, concepts or
symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that
knowledge aids in construction of theory or in the practice of an art”.
RESEARCH DESIGN: - Exploratory & Descriptive
DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting data, for
example, as part of a process improvement or similar project. The purpose of data collection is to
obtain information to keep on record, to make decisions about important issues, to pass
information on to others. Primarily, data are collected to provide information regarding a specific
topic.
Data collection usually takes place early on in an improvement project, and is often formalized
through a data collection plan which often contains the following activity.
1. Pre collection activity — agree on goals, target data, definitions, methods
2. Collection — data collection
3. Present finding – usually involves some form of sorting analysis of and/ or presentation.
For our study we are using Primary as well as secondary data
TYPES OF DATA COLLECTION
1. PRIMARY DATA

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Primary data is defined as the data collected for the first time. It is new on nature. The primary
data for this study was collected by questionnaire method. In questionnaire method, a structured
and non-designed questionnaire was personally produced to the respondents with a request to
answer the question given therein and then return it to researcher.
2. SECONDARY DATA
This type of data has already been collected by someone else and has already passed through
statistical process. The sources of secondary data of related to impact of technology are:
# Websites of company
# Magazines
# Journals
# Newspapers
SAMPLE PLAN: -Sampling can be defined as the section of some part of an aggregate or
totality on the basis of which judgment or an inference about aggregate or totality is made. The
sampling plan helps in decision making in following area:-
SAMPLE SIZE: – Sample size refers to the total numbers of items about which the
information is desired. The sample size of study is 100 respondents.
SAMPLE UNIT: - People of Jalandhar.
SAMPLING TECHNIQUE: -Non-probability/Convenience Sampling.
DATA ANALYSIS AND INTERPRATATION
For the data analysis and interpretation we are using percentages, weighted average, pie-charts,
graphs.

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LIMITATIONS OF THE STUDY
Every study has some limitation. The survey is accomplished by the following limitations:-
 Indifferent Attitude: few of the respondents reacted to the study indifferently and do not
provided the satisfactory answers.
 Biased information: though every care has been taken to eliminate every sort of bias but
considering the human factors, the possibility of small bias having coming up can’t be
ruled out.
 Due to busy schedule of the respondents, there was delay in collection of data.
 Time and money constraint.
 Research is limited to Jalandhar only and cannot be journalized to whole of INDIA.
 Sometimes people do not give appropriate information and fill the questionnaire just for
the sake of fun.

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DATA ANALYSIS
&
INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION
 Age of the Respondents
Age No. of Respondents %age of Respondents
18years-25years 59 59%
26years-32years 25 25%
32 above 16 16%
Total 100 100
Interpretation:-
From the above graph it is clear that majority (59%) of the respondents are from the age group
18years – 25years, than 25% are from 26years-32years in the end 16% respondents are from the
age group of 32year above.
TATA photon+ (3X) 3G
18years-25years 27 18
25years-32years 8 10
32above 6 3
It is clear that majority (27) of respondents are from 18years-25years age group who are using
Photon+ & only 18 of them who are using 3G.
59
25
16
no. of respondents
18years-25years
26years-32years
32above

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 Gender
Gender No. of respondents %age of respondents
Male 58 58%
Female 42 42%
Total 100 100
Interpretation:-
From the above graph it is clear that majority (58%)of the respondents ismale and 42%
are female.
Male 26 16
Female 15 15
It is clear that, majorities (26) of the male are using photon+ & 16 of them are using 3g. about
Female they are equal.
58
42
No. of respondents
Male
Female

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 Qualification:-
Qualification No. of respondents %age of respondents
Senior secondary 36 36%
Under graduation 34 34%
Postgraduation 30 30%
Total 100 100
Interpretation:-
From the above graph it is clear that majority (36%) are from senior secondary, 34% are from
under graduation and only 30% are from post graduation.
Senior secondary 16 10
Under graduation 13 11
Post graduation 12 10
From the above data we measure that 16 respondents are using photon+ from senior secondary
and 10 respondents are from senior secondary &post graduation each who are using 3G.
36
34
30
No of repondents
Senior secondary
Under Graduate
Post Graduate

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Q1. Do you use dongle (prepaid), if not then specify?
Response No. of respondents %age of respondents
YES 72 72%
NO 28 28%
Total 100 100
If no then specify:-
Landline satisfied 28 28%
No information about
dongle
00 00
Interpretation:-
From the above graph we can interpret that majority (72%) of respondents make use of dongle.
Only 28% respondents are not using technology. 28% respondents are satisfied from their land
line connection.
Yes 41 31
Here majorities (41) of respondents are using photon+ and (31) respondents are using 3G.
72
28
No. of respondents
yes
No

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Q2. Which service are you using?
TATA photon+ (prepaid) 41 57%
3G (specify the company) 31 43%
Both 00 00
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (57%) of respondents make use of TATA
photon+ (prepaid). Only 31% of them are using 3G.There is respondent who use both the
service.
57%
43%
0
no. of respondents
TATA photon+ (prepaid)
3G
Both

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Q3. How often do you use Dongle?
Daily 48 67%
Weekly 18 25%
Fortnight 6 8%
Monthly 0 0
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (67%) of respondents have daily usage of
dongle. Than 25% of people have weekly usage and only 8% have fortnight usage of dongle.
There is no respondent who use dongle in a month.
Daily 29 19
Weekly 10 8
Fortnight 2 4
Monthly 0 0
Majority of respondents (29) are using photon+ on daily base and only 19 are using 3G on daily
bases.Followed by weekly and fortnight.
67%
25%
6%
0
No. of respondents
Daily
Weekly
Fortnight
Monthly

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Q4. Who suggestyou to use this dongle?
Retailer 15 21%
Friends 31 43%
Family 14 19%
Business associated 12 17%
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (43%) of respondents gets suggestion about
dongle from their friends circle. Than 21% gets from retailer, 19% from family circle and 17%
gets from business associated.
Retailer 6 9
Friends 20 11
Family 8 6
Business associated 7 5
Majority (20)of the suggestion given by friends about photon+ and about 3G is suggest by 11.
The retailers mostly suggest about 3G.
21%
42%
19%
17%
No. of respondents
Retailer
Friends
Family
Business associated

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Q5. Rate the dongle on following parameter:-
1. Average 2. Good 3. Very Good 4. Excellent
TATA photon+ Average Good Very good Excellent Weighted
Speed 13 24 2 2 1.892
Range 6 30 3 2 1.439
Price 30 10 1 0 1.292
Monthly recharge 30 9 2 0 1.317
Extra benefit 33 3 2 2 1.292
Customer report 18 20 2 1 1.658
Here in the rating of TATA photon+ the majority of respondent said that the speed (1.9) was
good, range(1.5) was also good, about price (1.292), monthly recharge(1.317), extra
benefit(1.292) it’s on average, and customer report is good (1.658).
3G Average Good Very good Excellent Weighted
Speed 5 16 8 2 2.225
Range 14 16 1 0 1.322
Price 18 12 1 0 1.451
Monthly recharge 19 3 9 0 1.677
Extra benefit 26 2 1 2 1.322
Customer report 23 7 1 0 1.290
Here above table shows that the 3G respondent rated speed(2.225) and range(1.322) good about
price(1.451), monthly recharge(1.677), extra benefit(1.322), customer report(1.290) they all are
rated on average.

37
Q6. How often do you face problem, while using dongle?
Often 13 18%
Some time 37 51%
Many time 17 24%
Never 05 7%
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (51%) of respondents are faced problem some time,
than 24% on many time, 18% on often and 7% respondent never faced any kind of problem. After a
survey we came to know that 6% of the people are using TATA photon+(prepaid) who never faced any
kind of problem and 1% who are using 3g who never faced problems.
Often 7 6
Some time 22 15
Many time 8 9
Never 4 1
Majority (22) of respondents said that they faced problem some time and about 3g 15
respondents faced problems.
18%
51%
24%
7%
No. of respondents
Often
Some time
Many time
Never

38
Q7. Types of problem facedwhile using dongle?
Speed 25 35%
Downloading data 22 30%
Range 25 35%
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (35%) of respondents are faced the problem related
to Speed & range, 30% are suffering from downloading data.
Speed 20 5
Downloading data 17 5
Range 4 21
Here majority (20) respondents have problem with speed of photon+ and 21 respondents have
problems related to range who are using 3G.
35%
30%
35%
No. of respondents
response
Speed
Downloading

39
Q8. Which specialquality do you find in it?
Flexible plan 18 25%
Downloading speed 28 39%
Network coverage 26 36%
All the above 00 00%
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (3%) of respondents are selected the Downloading
speed as a special quality in their dongle, than 36% for network coverage and 25% towards Flexible
plans.
Flexible plan 6 12
Downloading speed 12 16
Network coverage 23 3
All the above 0 0
Here majority(23) of respondents said that network coverage is the special quality of
TATA photon+ and 16 respondents said that downloading speed is the quality of 3G.
25%
39%
36%
0
No.of respondents
Flexible plan
Downloading speed
Network coverage
All the above

40
Q9. For what purpose are using it?
For downloading 7 10%
Professional use 25 35%
Personal use 31 43%
All the above 9 12%
Total 72 100
Interpretation:-
From the above graph we can interpret that majority (43%) of respondents are using their dongle as
personal use, than 35% as professional use, than 12% as all the above and in last 10% as for downloading
purpose only.
For downloading 4 3
Professional use 15 10
Personal use 17 14
All the above 5 4
Here 17 respondents said that the purpose of using photon+ is personal use and 14
respondents for the same by 3G users.
10%
35%
43%
12%
No. of respondents
For downloading
professional
Personal use
Al the above

41
Q10. Overallsatisfactionfrom the product?
Response No. of respondents Summated score
Very good 2 2*2=4
Good 26 26*1=26
Neither good nor bad 39 39*0=39
Bad 5 5*-1=-5
Very bad 0 0*-2=0
Total 72 69-5=64
Weighted average score = 64_= 0.89
72
Interpretation:-
From the above graph we can interpret that the overall satisfaction of the respondents are Neither good
nor bad.
Very good 0 0
Good 16 10
Neither good nor bad 21 18
Bad 6 1
Very bad 0 0
Here we measure that majority of the respondents are having the satisfaction of neither
good nor bad.

43
FINDINGS
1. Majority of respondents are from age group of 18yrs-25yrs & among them most of are
males.
2. Most of the respondents are having qualification of senior secondary followed by under
graduates & Post graduation.
3. Majority of respondents i.e 72% are making use of dongles and only 28% respondents are
not using dongles.
4. Maximum customers are using TATA photon+(prepaid).
5. Most of customers are using dongle daily followed weekly & fortnightly.
6. Majority of respondents gets suggestion from their friend circle followed by retailer,
family and business associated.
7. We can say that majority of respondents are facing problems sometimes while using
dongle.
8. Majority of 3G respondents have problem with network coverage.
9. Few of customers are satisfied with the speed TATA photon+(prepaid).
10. Majority of respondents are using dongle for their personal usage.
11. Here respondents said that network coverage is the special quality of TATA photon+,
whereas 3G respondents said that downloading speed is the quality of 3G
12. Majority of respondents are neutral about the satisfaction level of the product. TATA
photon+(prepaid).

45
Suggestions
.
 Competition is very tough so TATA photon+ (prepaid) should come with flexible
or extra benefit so that they can capture more market share.
 TATA photon+ (prepaid) should work on speed as it matter a lot in today’s world.
people prefer internal with fast speed.
 Range is important parameter while purchasing a connection effort should be
made to improve its range especially during bad weather conditions.
 TATA photon+ (prepaid) should try to made its customers fully satisfied through
better service & plans as it will result in positive word of mouth and ultimately it
will help them to increase its sales.

47
CONCLUSION
This study was designed to examine the TATA Photon+ (prepaid) vs 3G. The various
dimensions studied in this regard which one is better and what kind of improvements we need to
make the product better.
From the study it is analyzed that both products have positive as well as negative market. As
TATA Photon+ provides clarity, better range, downloading speed and update information but at
the same time customers said that the cost of monthly plan was too costly. There should be a
three monthly plan for unlimited usage.
Provide the same service Villages, small town, back ward areas also for the better growth and
development.

49
BIBLOGRAPHY
http://www.tatateleservices.com/t-aboutus-ttsl-organization.aspx
http://www.tatadocomo.com/
http://www.tatateleservices.com/t-aboutus-ttml-organization.aspx
http://www.virginmobile.in/ttrb-stores.aspx
http://www.tataphoton.com/tata-photon-prepaid.aspx

51
QUESTIONNAIRE
I am a student of MBA at CTIMIT, Jalandhar are undergoing a project on “TATA Photon+
(prepaid) vs 3G”. For which we need to get this questionnaires filled. Your cooperation would be
highly appreciated.
Personaldetail:-
Age: - a) 18years – 25 years _____ b) 25years – 32years _____
c) 32 above_______
Gender:- a) Male ____ b) Female ____
Qualification:- a) Senior Secondary _______
b) Graduate ________
c) Post Graduate ________
Q1. Do you use dongle (prepaid), if not then specify?
Yes ______ No_____
Landline satisfied__________
No information about dongle ___________
Q2.Which service are you using?
TATA photon+ (prepaid) _________
3g (Specify the company) _________
Both _________

52
Q3. How often do you use dongle?
Daily _______
Weekly _______
Fortnight _______
Monthly _______
Q4. Who suggest you to use this dongle?
Retailer _______
Friends _______
Family _______
Business associated _______
Q5. Rate the dongle on following parameters?
1-Averge 2-Good3-Very good 4-excellent
Tata photon+ 3g
Speed
Range
Price
Monthly recharge
Extra benefit
Customer report
Q6. How often do you face problem, while using dongle?
Often _______
Sometimes _______
Many time _______
Never _______
Q7. Types of problem faced while using dongle?
Speed ________
Downloading data ________
Range ________
Q8. Overall satisfaction from the product?
Very good ________
Good ________
Neither good nor bad ________
Bad ________
Very bad _________

53
Q9. Which special quality do you find in it?
Flexible plan ________
Downloading speed ________
Network coverage ________
All the above ________
Q10. For what purpose are using it?
For Downloading ________
Professional use _________
Personal use _________
All the above _________
Suggestion _____________

final project report on TATA phton+ vs 3G

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