retail banking with citi bank

1. CITI BANK

2. HISTORY
 Citibank is the consumer division of financial
services multinational Citigroup. Citibank was
founded in 1812 as the City Bank of New York, and
later became First National City Bank of New York.
 The bank has 2,649 branches in 19 countries,
including 723 branches in the United States and
1,494 branches in Mexico. In 2016, the United
States accounted for 70% of revenue and Mexico
accounted for 13% of revenue. Aside from the
U.S. and Mexico, most of the company's branches
are in Poland, Russia, Pakistan, India and the
United Arab Emirates.

3. HISTORY
 1812 - founded as City Bank of New York.
 1894 - became the largest bank in the United States.
 1902 - began expanding internationally and became
the first major U.S. bank to establish a foreign
department.
 1930 - became the largest bank in the world with 100
branches in 23 countries outside the United States
 1976 - changed its name to Citibank.
 1981 - purchased Diners Club.
 1994 - opening of the first fully foreign owned
commercial bank in Russia
 1995 - opening of the first full service branch in China
 1998 - Citibank was merged into Citigroup

4. Services
 Citibank Online
 24*7 Citiphone
 Citialert
 E-Statement
 Demand Drafts
 Pay Bills Online
 CitiGold Account
 Online Fund Transfer
 Mortgages, Loans

5. Services
 Wealth Management Overview
portfolio will cover a wide spectrum of investment options and
investment decisions will be supported by comprehensive research that
spans all sectors and geographies.
 Business Banking
Transaction banking that includes electronic as well as traditional
receivable solutions and e-Payment with higher limits and enhanced
security.
 Lending Solutions
Enhanced Mortgages program with pricing advantage and higher limits
 Expert financial management

6. Balancesheet

7. Balancesheet

8. Major Clients

9. Major Clients
 Ford Motor Company
 American Honda Motor Corp
 Bombardier Recreational
Products(BRP)
 Honda Power Equipment
 Kawasaki Motors Corp.
Just renewed contracts in 2017

10. Retail Banking
 Serves clients across the full spectrum of
consumer banking needs through its lean, urban-
based branch footprint, leading digital capabilities
and expanding client-centric ecosystem
 A global leader in credit cards ,wealth
management, Citi provides personalized wealth
management services, including dedicated
bankers, fund access, Citigold, Citigold Private
Client and Citi Priority client offerings.
 In 2017, Citi invested more than $11 billion in small
business lending in the U.S. and also financed over
$4.7 billion in affordable housing projects and
continue to growth in small businesses.

11. Retail Banking
 CONSUMER BANKING
Citi's institutional and consumer franchises to clients,
providing global banking capabilities and services to
midsized, trade-oriented companies within Citi's footprint. As
many of these clients expand internationally, Citi helps
enable their growth and ability to access capital across
multiple countries, one of Citi's core activities.
 In Mortgage, Citi announced it would effectively
exit direct servicing operations by the end of
2018. CitiMortgage, which provides loans for home
purchase and refinance transactions in the U.S.,
originated $13.1 billion in new loans in 2017.

12. References
 https://www.citigroup.com/citi/about/consumer_busi
nesses.html -: 14-8-18
 https://www.google.co.in/search?q=what+are+retail
+banking+services&oq=whats+are+retail+banking+
&aqs=chrome.2.69i57j0l5.10182j0j7&sourceid=chr
ome&ie=UTF-8 -: 14-8-18
 https://www.slideshare.net/chetanpanara/citi-bank-
16606482?qid=23e01a0d-80be-43a1-94f0-
2111f1e30705&v=&b=&from_search=1 -: 14-8-18
 https://en.wikipedia.org/wiki/Retail_banking -: 14-8-
18
 https://successstory.com/companies/citibank -: 14-
8-18