Mobile Survey - -A market research Project

1. A MARKET SURVEY ON
MOBILE PHONES

2. MARKETING SURVEY Overview
 Sample size = 50
 Survey Area-
 Metro Station
 Jagat Farm
 Ansal Mall

3. People Surveyed
 Youth
 Supervisor
 Manager
 Guards
 Rickshaw Puller
 White Collar working people
 Senior Citizen

4. BRANDS SURVEYED
 Nokia
 Samsung
 Sony
 BlackBerry
 China Mobiles
 Others ( Apple, LG, Motorola, Spice etc…)

5. Brand Of Mobile currently
Used
20%
Nokia
46%
8% Samsung
Sony Ericson
4%
10% Black Berry
12% China Mobiles
Others

6. very satisfied somewhat satsisfed Neither satsfied nor dissatisfied somewhat satisfied very dissatsfed
14
12
10
8
6
4
2
0
Nokia Samsung Sony China Mobile Blackberry Others

7. Features considered in survey:
1. Battery Backup 10. Bluetooth
2. Message Space 11. Extended Memory Support
3. Phone book directory 12. Software Add-ins
4. Camera Resolution
5. Internet Connectivity
6. Touch Screen/QWERTY
7. Flap/Slider
8. Dual SIM
9. MP3/MP4

8. Very Important Some what Important
Software/Addins Software/Addins
Extended Memory Extended Memory
Bluetooth Bluetooth
MP3/MP4 MP3/MP4
Dual Sim Dual Sim
Slider Slider
Flap Flap
Qwerty Qwerty
Touch Screen Touch Screen
Internet connectivity Internet connectivity
Camera (Resolution) Camera (Resolution)
Phonebook Directory Phonebook Directory
Message Space Message Space
Battery backup Battery backup
0 10 20 30 40 0 5 10 15 20

9. Neither important nor Unimportant Not at all Important
Software/Addins Software/Addins
Extended Memory Extended Memory
Bluetooth Bluetooth
MP3/MP4 MP3/MP4
Dual Sim Dual Sim
Slider Slider
Flap Flap
Qwerty Qwerty
Touch Screen Touch Screen
Internet connectivity Internet connectivity
Camera (Resolution) Camera (Resolution)
Phonebook Directory Phonebook Directory
Message Space Message Space
Battery backup Battery backup
0 2 4 6 8 10 12 0 5 10 15 20 25 30 35

10. Most Important Attributes Least Important Attributes
 Battery Backup  Slider
 Camera resolution  Flap
 MP3/MP4  QWERTY
 Bluetooth  Touch Screen

11. ATTRIBUTES TAKEN IN TO
ACCOUNT For satisfaction
I. Battery Back up
II. Message Space
III. Camera Resolution
IV. Phonebook Directory
V. Internet Connectivity
VI. Mp3/Mp4

12. Battery Back Up Message Space
Poor Satisfactory Very Good
Poor Satisfactory Very Good
Others
Others
Nokia
Nokia
Blackberry
Blackberry
Sony
Sony
samsung
samsung
china china
0 5 10 15 20 0 5 10 15 20

13. Phone book Camera
Directory Resolution
Poor Satisfactory Very Good
Poor Satisfactory Very Good
Others
4
Others
6
Nokia
16
Nokia
11
Blackberry
1 Blackberry
2
Sony
3 Sony
4
samsung samsung
4 2
china china
2 0
0 2 4 6 8 10 12 14 16 0 2 4 6 8 10 12

14. Internet MP3/MP4
Connectivity
Poor Satisfactory Very Good
Poor Satisfactory Very Good
Others
5 Others
5
Nokia Nokia
9 11
Blackberry Blackberry
2 2
Sony Sony
4 5
samsung samsung
0 4
china china
0 4
0 2 4 6 8 10 0 2 4 6 8 10 12

15. Brand Value
250
200
150
100
50
0
Nokia Sony Black Berry Samsung China mobiles

16. Expected additional
features
 Dual SIM
 Android OS
 Wi-Fi
 Camera Resolution

17. CONCLUSION
 NOKIA is the predominating brand in the
market.
 Healthy competition from the brands like
SONY, BLACKBERRY and CHINA
MOBILES.

18. Thank you
credits
amit kanabar
nisarg trivedi
yogesh garg
kumar gaurav