Production and making of my ancillary tasks (dig pak & magazine poster)

1. Ancillary
Production
Amirah Yasar

2. The following slides will show my production and making
of the digi pak and magazine advert for the album along
with the image selection process.

3. This is the template I’ll be working from and will help me when it comes to positing my
images in the right place. The CD will be placed on a plain tray along will the images on the
other panels. I have chosen to do a 6 panel digi pak cover as my research shows that this is
the most popular style. Using this style can also lead to mass audience appeal.

4. For the main album cover, I have decided to include two teenage Muslim girls dressed
in black and white costume so that they can contrast each other as white and black can
interpret many different things to different people. The shots have been the same
which are full body/long shots so we can see the characters in full. In all of the photos
they are covering their face with hand gestures which are typical hand signs rappers
tend to do. It also gives the idea of being anonymous which is what some of the artists
I have researched on have included in their digi paks and videos. I have also chosen
the location is be simple as the main focus is the two Muslim girls in the middle. After
taking a couple of different shots at different angels, I have decided to work with the
middle photo as it sits well in the center and the pose is correct for the type of editing I
will do when it comes to creating my main cover.

5. I have used Adobe illustrator to cut out the background and
create a contrasting effect to match the main image. Along
with the background I have created a set of wings which
also contrast each other. For example, angel and devil, good
and evil etc. On top of the Muslims girls heads I have
created a halo for one and a crown for another. This shows
the audience that they do have value even though they are
seen negative in the media today. The colour pallet I have
created here is gold, black and white which is what I have
gained from looking at the conventions of other artist digi
paks in my research.

6. This is the final album cover I have created from editing. It contains the parental advisory
logo which makes the audience aware that explicit content is included in the album.
I have created various contrasts
with the black and white including
clothing, outlines on clothing,
background and the wings which all
of this portrays a message to the
audience and they can interpret in
any way because there is no right or
wrong. It creates a personal
message to the audience which is
what I tried to achieve when it came
to the making of my album cover
and also the same goal when it
comes to my music video

7. For one of the insides of the digi pak, I continued to experiment with taking
photographs in different lighting and of different girls holding up the poster.
The poster says “free Syria” and the Muslim girls are dressed in traditional
modest clothing with the Palestine flag wrapped around them. This image
adds more flavor to the main album cover as it gives the audience more of an
insight of what to expect from this album.

8. From the previous selection I have decided to go for the last image as the pose looked
quite symmetrical. To slightly match the colour scheme I have added the use of gold
lines which again represents higher status and worth. I have used Adobe Photoshop to
bring this photo to life by adding a purple/pink overlay to stylize this image to make it
stand out more
Along the bottom I have included a
message which is mean to be a
personal message. From my research
on artists digi paks, they tend to
include a personal message thanking
their family. My message contains a
quote from Malcolm X and I have
dedicated it to all Muslims who have
been portrayed or labeled as negative
by the media

9. Another range of photos include a range of props that I have used in the making in the music
video all in one shopping trolley. These include things such as dollar notes (which was bing
used a lot in the music videos I had researched) Palestine flag, free Syria posted, newspaper
articles, mask, and the trolley itself. This is to give the audience an overview of the elements
that were included in our video. Such as the mask which represents being anonymous and the
newspapers which makes the audience aware of what is really happening in the media which
makes them more ‘woke’.

10. For my final image I decided to use the image which was on the right hand side of
the previous page. I decided to use this image as you can clearly see all of the
props. To match the other inside I have created a pink/purple overlay on the image
which fades out using Adobe Photoshop.
Towards the bottom on the
right side we have included
credits for the producer,
artist and artist featured in
the song as from my
research, artists have given
credits to people who have
contributed in the
production of the
song/album. The same way I
have given credits and
decided to include it on this
page in white text to make it
clear and visible

11. For the last inside of my digi pak, I decided to go for a more powerful image. These shots
include a mid shot of a teenage Muslim girl with labels on her which consist of negative
content. These are labels which society and the media have given her so to make it more
clear I decided to play around with lighting to make the image look more stylized. The image
alone without editing contains a minimal colour scheme which is what I am trying to achieve
in my digi pak.

12. I decide to choose the first image as her face is looking down making it look as if she is
disappointed or upset.
I have emphasized this by drawing a
golden tear drop on her cheek. Along
with this I created a triangular
geometric pattern on both sides so
they both reflect each other. This
unintentionally matches with the
labels. The colour of the lighting on
her face also matches with the labels.
To make the image seem like it is
more part of my digi paks, I have
created a light over lay of pink in the
background towards the top. The
gold tear drop shows again that
Muslim women do have value.
Towards the bottom I have included
credits for the producers, editors and
writers of the music video and used
the same text and font to maintain
the conventions.

13. These shots contain a tug of war style between the east
(Palestine) and the west (United kingdom). We wish to
have used an American flag but since there was not any
available we decided to use the British flag. This tug of
war represents an actual war that is happening between
two sides and normally the oppressed ones (Palestine)
are portrayed as the terrorist in the media. So we aimed
to change this and flip the stereotype of terrorist only
being from the middle east into American terrorism.

14. I decided to go for the second mid shot image as my track listing. This is so that the text
can sit on top of each other perfectly. When I used Adobe Photoshop to edit I wanted the
font to be different from the inside. I wanted it to be more of a graffiti style to bring out the
hip hop genre. Along with this I have added an overlay to match the previous images I
have edited in the digi pak. Along the bottom I have included logos of the distribution
record labels in which this album will be released from along with the music video. From
my research I had seen that all artists have their record label and distributor on the back of
their digi pak where the track listing goes.
I had gained the names
of the rest of the track
list by taking
inspiration from real
rap songs and being
inspired by Malcom X
who was also featured
at the beginning of the
video.

15. Finally for my magazine advert I had included
all the color schemes that I have used for my
digipak. This is so that the whole cover can
compliment itself along with the digipaks.
From my research I have seen that artists use
their main album cover in the poster but tend to
position it in the center to catch the audiences
attention. I have followed this convention along
with displaying the typography at the bottom. I
have made the album title the largest which is
towards the bottom and the the next largest font
is the release date. I have also included the
logos of the distributors which are Sony and
Interscope records. All of these conventions is
what I have gathered from my research on
magazine posters and have applied these to my
own poster. The simplicity in the poster is
another thing I have picked up especially
looking the Kanye west one. I had used Adobe
Photoshop to construct the triangles in the
background along with layering the main image
on top.