This is a presentation of who I am and what I am inspired to become as far as the career I plan to achieve for my life.

1. PERSONAL BRAND EXPLORATION
Amir Hairston
Project & Portfolio I: Week 1
January 4, 2022

2. So I could definitely say a lot about who I am but I
will make it simple. I didn’t grow up having a
normal life like most kids had. I went from one
home to another and then to another but those
experiences helped me to create a dream and
goals for what I wanted to be and to be able to
have kids so that I can give them what I never had.
I’m very ambitious , funny, nerdy, and have a huge
heart. I live life to the fullest because you only
have one and sadly 11 years was wasted so im
spending the rest as my best life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Web Developers
• Video Game Designers
• Marketing Managers
BRAND ARCHETYPE -
My top archetype is Creator which is
why I am set out to push my
creativity into something I enjoy
hence the chosen Job titles.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Tim Cook
Outreach Plan:
• I will be making sure I have my Linked in is up-to-date
along with my resume with any recommendations are
applied.
• I will use email as my first form because I know that one
he’ll most likely be busy but I also know email is their most
used form of communication.
• I will follow-up once a month giving time to get through to
my email and make sure that it’s fresh in the inbox.
PROFILE
PICTURE CEO of Apple
Eric Lempel
Outreach Plan:
• I will be making sure I have my Linked in is up-to-date
along with my resume with any recommendations are
applied.
• One way I will communicate is my letter with my resume
attached.
• I will follow-up once a month as well for this company.
PROFILE
PICTURE
Senior VP Marketing & Head of
Playstation Network -
Playstation
Carrie Matson
Outreach Plan:
• I will be making sure I have my Linked in is up-to-date
along with my resume with any recommendations are
applied.
• I will use email as my first form because I know that one
he’ll most likely be busy but I also know email is their most
used form of communication.
• I would like to follow up twice a month because this
company definitely is a top favorite and I want to show as
much interest without being overwhelming.
PROFILE
PICTURE Director of Marketing Strategy at
Walt Disney World

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ So shortly after graduating my main focus with be
increasing my resume and LinkedIn profile by
20% adding any accomplishments , awards, and
degree so I’m prepared for the jobs I plan to
apply for.
Mid Term: (2030)
‣ I want to push the limits of my abilities and having
another degree under my belt that would help
prove how worthy I am with having the best
career for my future.
Long Term: (2045)
• I want to have been at one of my career choices for at
least 10 years, hoping to push for a supervisor or
managerial position.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analytic Skills
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Planning Novice / Adept / Expert
Scrum Development
SOFT
HARD
Novice / Adept / Expert
Software Engineering Novice / Adept / Expert
Customer Service Skills Novice / Adept / Expert
Engaging Social Content Novice / Adept / Expert

7. I help ___Disney___ do ___Marketing____
by ___expanding brand awareness through
social media expansion____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service Rep 5+ Years,
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• Volunteered at Homeless shelter for 3
months, Ambassador for Foster Friends
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mia Peacock
Industry Experience:
• 1+ Year of Experience
Education:
• Digital Communication and Media/Multimedia
Leadership Experience:
• Created a website redesign proposal for Pet Rescue By
Judy
• Created a marketing research project proposal for Netflix
• Created a public-relations campaign supporting fan
awareness for Uber.
• Developed an Intrapreneurial Business Proposal for
Verizon Wireless.
Skills and Proficiencies:
• Considered a CMS for Web Design
• Moodboards for Web Designers
• Microsoft Office
• Mobile Web Design
Amir Hairston
Overall Online Presence:
• 30 connections?, a very professional headshot, not really
detailed, been a year since last interaction
• Grade: Average, 60 out of 100
HEADSHOT
Industry Experience:
• 0 years of experience
Education:
• Full Sail University, BA, Digital Marketing
Leadership Experience:
• None to list yet
Skills and Proficiencies:
• Communication - 0 endorsements
• Customer Service - 0 endorsements
• Technical Support - 0 endorsements
Overall Online Presence:
• 0 connections, banner image is customized, professional
headshot, Have the main details needed for profile, active
on Facebook, Instagram, Twitter
• Grade: Average, 50 out of 100

10. COMPETITION
Jessie Lack
Noteworthy Experience:
• Supervised interactive television campaigns for Survivor,
Big Brother, and CBS Comedy Mondays
• Developed and executed strategic and creative social
media marketing plan for Style Code Live (SCL), Amazon's
first live video shopping experience
• Led live social events with CBS talent, which increased
show social media following across platforms an average of
432%.
Amir Hairston
HEADSHOT
Industry Experience:
• 11 years of experience
Education:
• University of Southern California, BA, Communication
Skills and Proficiencies:
• Social Media- 8 endorsements
• Press Releases - 3 endorsements
• New Media - 2 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, Extremely detailed profile, active on Facebook
and Instagram
• Grade: Superior?, 95 out of 100
Industry Experience:
• 0 years of experience
Education:
• Full Sail University, BA, Digital Marketing
Leadership Experience:
• None to list yet
Skills and Proficiencies:
• Communication - 0 endorsements
• Customer Service - 0 endorsements
• Technical Support - 0 endorsements
Overall Online Presence:
• 0 connections, banner image is customized, professional
headshot, Have the main details needed for profile, active
on Facebook, Instagram, Twitter
• Grade: Average, 50 out of 100

11. BRAND POSITION
For [Marketing Leaders] who [need Social
Marketing Specialists], I provide [VALUE AND
PASSION] because [UNLIKE OTHER
COMPETITORS EVEN IF I AM TRANSITIONING
INTO SOMETHING NEW, I AM A SPONGE. SO I
LEARN QUICKLY AND RETAIN, THIS IS
SOMETHING I LOVE AND WILL NOT LET
ANYTHING STAND IN THE WAY OF SUCCESS
“RESILIENCE ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing World
‣ March 14-16, 2022 | San Diego, CA
• FinCon 2022
‣ TBD
• D23 Expo
‣ TBD Next Year | Anaheim Convention Center
Digital Marketing
• Primary Content: I want to promote products whether
technology or a wide variety of different products. Creativity is
my specialty when it comes to my archetype and entertainment
would be a great field to work in as well.
• Primary Tools: I can almost guarantee that Instagram ad
YouTube are one of the main tools I want to use because the
younger generation is leading in using those platforms. So
weekly or every two weeks I will be producing content on this
sites.
• Website: My LinkedIn will be of great use to get my name out
there, show off my skills and accumulate leads as I progress.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to find a mentor who for one has been involved
in the marketing field for more than 5 years. I would hope
they are accomplished by having 3+ different experiences
that helped further their career. Respected among peers
and former colleagues as well. (Between December 2023-
February 2024)
Formal Education
• BA Digital Marketing, (2023)
Technical Skills
• Social Media Marketing Certification (Feb 2024)
• Videography Certification (Sep 2024)
Soft Skills
• Adobe Suite, April 2024
• Photoshop, June 2024

14. Amir Hairston
You know [how competitors gain interest ]? Well, what I do is [digital marketing
which helps gain more following and media awareness ]. In fact, [I helped
design new posts on clients Instagram and Facebook page that helped bring in
more than 20,000 new followers and customers ].

15. REFERENCES
Jesse Lack, LinkedIn Page. https://www.linkedin.com/in/jessielack
Mia Peacock, LinkedIn Page. https://www.linkedin.com/in/miapeacock/
The Official Disney Fan Club (2022). D23 EXPO. https://d23.com/d23-expo-2022/
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-management/reference-manager
Hubspot Academy (2022). Social Media Marketing Course. https://academy.hubspot.com/courses/social-media
Digital Video Content Associate (Dec, 21,2021). Disney Careers. https://jobs.disneycareers.com/job/bristol/digital-video-
content-associate-snapchat/391/20475772800
O*NET OnLine (2021). https://www.onetonline.org/link/summary/15-1255.01
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-management/reference-manager