1. Renuka Jadhav: BT 1111
Devendra Paithanker:PHM 1138
Manish Rai:PHM 1148
Shruti Amin: BT 1114
Amarnath J:PHM 1144

2.  Sokrati, registered in India as Bogolik Software Solutions Pvt Ltd, is a
Digital Marketing Agency, founded by ex-Amazonians primarily to
address existing inefficiencies & challenges in managing Paid Search
Marketing campaigns for Advertisers in Online Retail & Travel
Sectors.
 They are a software and services company which has developed
industry's only end-to-end Digital Marketing Software that can
synchronize ever-changing website content with Online Paid Search
Campaigns in a real-time fashion.

3.  Ashish Mehta, Co-Founder & CEO :Oversees the Product
Strategy & Business Development at Sokrati. He brings
over 8 years of Digital Marketing & Product Development
experience to Sokrati.
 Santosh Gannavarapu, Co-Founder & CTO:Oversees the
technology behind Sokrati. He is involved with the
architecture, scalability and engineering empowering
technology that delivers millions of ads.
 Anubhav Sonthalia, Co-Founder & COO: Manages delivery
& operations for the company

4.  They have grown & expanded services to offer an
integrated platform to effectively manage paid Search
Campaigns across multiple Digital Marketing Channels
like Search, Social Medial & Display Networks.
 Some of the well-known brands use Sokrati's Services and
software to harness data to target custom audiences at
scale, optimize performances, and globally manage paid
search campaigns across multiple Digital Marketing
Channels.

5.  By operating under the philosophy they have
grown into becoming one of the largest Digital
Marketing Agencies in India, populated by
talented individuals with passion for Customer
Success & Growth

6. Sokrati thrives by three principles:
 Obsession for Customer Satisfaction
 Aggressive & Continuous Innovation through
Technology
 Providing outlet for Employee's creativity & ideas

7.  They are a software and services company which has
developed industry's only end-to-end Digital Marketing
Software that can synchronize ever-changing website
content with Online Paid Search Campaigns in a real-time
fashion.
 Some of the well-known brands use Sokrati's Services and
software to harness data to target custom audiences at
scale, optimize performances, and globally manage paid
search campaigns across multiple Digital Marketing
Channels.

8.  Retail Offering
 Financial Services
 Travel Offering
 Platform Offering
 Online Classifieds

9. CASE STUDY
Client : Online Retail (e-Commerce)
The client is one of the fastest growing e-tailer selling
Branded LifeStyle & Soft Goods like Shoes,
Clothing, etc.

10.  India is experiencing its boom in Online Retail vertical with a
lot of investments & several players coming in together and
working hard to establish Brand and Volumes. A leading
Online Retailer in Lifestyle & Soft-Goods (Apparel, Shoes,
etc) aimed to grow very rapidly in the market, of course
without losing a tab on Cost per Sale equation.

The retailer managed Paid Search using Google Team’s help
and manual efforts involved, however the volumes &
analytics were very hard to come by. The Client chose Sokrati
as their Search Partner and provided the goals to increase
volumes by more than 2x while keeping the costs stable.

11.  Sokrati’s platform is built with a niche for eCommerce
players – where the content is dynamic and analytics more
complex. Sokrati deployed its platform to deeply integrate
Catalog data into its Search Platform to increase the
volumes & relevancy of traffic acquired through Search
channels.
 Sokrati expanded the campaigns with product level Ad
Groups with relevant promotion and price information .
 Promotions were updated in Ad Copies real-time.

12.  Campaigns were aggressively expanded across
Google’s Display Network to increase coverage.
 Sokrati deployed real-time bid & keyword
optimizations based on Website Content Changes
& performance seen.

13.  Within 10 weeks of Campaign launch, Sokrati was
able to increase the Sales by over 6x while
increasing the Cost per Sales only by 20%.

15. THANK YOU