A comprehensive presentation that will take change your perception to setup a store online. The presentation covers business legality, how to setup store, promoting the store and backoffice management. Will have v2 coming out next year. Do not forgot to send us your feedback

1. Internet Retailing
Drive through the Internet Retailing Ecosystem
v1.0
Sept 2014
www.e-tailing.pk

2. Course Content
 Setting-up a Business – Day 1
 Setting-up a webstore – Day 2
 Managing backoffice – Day 3
 Promoting the webstore – Day 4

3. Setting-up a Business
Legal, association, taxation, accounts and banking.

4. Setting-up a Business
legalize your business
It is advisable to have a business registered as there are many benefits attached to
it like:
1. One can acquire SME Loan and Grant
2. Business gets opportunity to participant in exhibition at subsidized rate
3. Business can be sold
4. It act as CNIC (Computerized National Identity Card) and is required in every
turn of business.
5. It can be further enhanced to become a partnership company.

5. Steps to setup a proprietorship firm
Apply for NTN (National Tax Number)
Register the business with an Association or Chamber
Open a Bank Account
Maintain book of accounts
Submit tax return every year.

6. Forms of Business in Pakistan
 There are various form of business for example :
 Sole Proprietorship
 Partnership
 Company
(read more in document and http://www.secp.gov.pk)

7. Taxation and Accounts
(proprietorship business)
 Once it is decided which form of business suits your business, next step is to
apply for NTN (National Tax Number) number.
 Simultaneously it should be decided who will maintain the accounts and
submit the tax return
 Once the above step is done then an individual can open the bank account.
Please refer to tax account for process for other form of business ie partnership
and private limited.

8. Registration at Association
Once the business is registered it is important to get registered with any
association like Chamber of Commerce, SMEDA (small and medium entrepreneur
development agency), APTMA (all Pakistan textile mill association), PSEB
(Pakistan Software Export Board), PASHA (Pakistan association of software
houses), etc

9. Setting-up the WebStore
Domain, hosting, wordpress, woocommerce, theme

10. Setting-up the WebStore
 Buy a domain (for eg www.yourstore.com)
 Buy a hosting (hard-disk space to upload product so other can see it)
 Install Wordpress (www.wordpress.com)
 Install WooCommerce (www.woocommerce.com)
 Install Theme (www.themeforest.net)

11. Domain and Hosting
.net.pk
for .com, .net, .org domains
Can use UBL WizCard or
Standard Chartered ATM VISA for purchase
for .com.pk and .pk domains

12. Install Wordpress
Install Wordpress
Wordpress is a content
management system
which helps to create
create pages, add
products, integrate
social media and other
plugin through easy to
manage dashboard

13. One click installation
Godaddy and other hosting provider offers easy installation where you don’t have
to worry about uploading files and settingup the database.

14. WooCommerce
You can launch internet
retail site exactly as show
here – all you need is
- Wordpress
- WooCommerce
- WooCommerce Theme

15. Back-Office Management
Backoffice is important to manage various functions which includes :
 Order Management
 Refund and Cancellation
 Product Management
 Price Management
 Discount Coupon
 Email Marketing

16. WooCommerce Theme

17. Settingup Backoffice
Organogram, Process Flow, Business Optimization, Third Party.

18. Back office Organogram
Manager Operation
Web
Creative
Webstore
Digital Marketing
Merchandizing
Product and
Pricing
Promotional
Planning
Market Analysis
Order Management
Order Processing
Logistic
CRM
Finance
Accounts /
Financial Planning
Client Accounts
incl. Refund
HR
Compensation
T&D / Policy

19. Functions
 WebStore maintenance
 Merchandising
 Order Management and Supply Chain
 Digital Marketing, CRM and Market Analysis
 Account and Finance
 HR

20. Read more at WooCommerce
 http://docs.woothemes.com/documentation/plugins/woocommerce/getting-started/

21. Digital Marketing
SEO | SEM | SMM

22. Digital Marketing
 Digital marketing is a digital communication
channel after radio, TV and print to reach
billions of users through digital mean such as
internet connected desktop, tablet and smart
phone, SMS, Mobile Apps and other innovative
digital means.

23. Why Digital Marketing/ Content
1. Reach billions of customers beyond traditional
boundaries for two way communication. The
uniqueness of instant two way communication
gives digital marketing edge over other media
like TV. Print and Radio.
2. Communication becomes easy when there is no
limitation of the contact points and digital offers
you a wide variety of platforms (social media,
web, apps, etc) where you can interact with
your target audience.

24. How to Create Digital Content
 Plan the content
 Pickup the message
 Plan content : video, landing page,
social media engagement, game,
apps, etc
 Define reach (target audience,
multiple geo-demographic)
 Define various KPIs – branding, likes
and engagement, conversion

25. Creative Platform For Digital
 Innovation
 Use of Latest Technology
 User Experience
 Avoid Adaptations
 Relevant Platforms to be used
 Test and Measure the Success

26. SEO – Search Engine Optimization

27. SEO
 SEO is the process of improving the visibility of a
website or a web page in organic search results.

28. Extended SEO
 Google Map
 Price Comparison Engine like Google products,
eBay
 Mobile Search

29. SEO Methodology
Keyword
analysis
Set target
audience
Define
avenues
Create
content
according
to avenues
Publish
content
Measure
KPIs
Engage
users
Redefine
SEO
strategy

30. SEM – Search Engine Marketing
Paid Campaign

31. SEM
 SEM is promoting a website through improving
its visibility in search results. Paid
advertisements are used to get the desired
results as we don’t have to wait for our
keyword to get on top.
 SEM is the wider discipline that incorporates
SEO. SEM uses paid advertising
with Adwords or Bing ads, pay per click article
submissions, advertising and making sure SEO
has been done. A keyword analysis is
performed for both SEO and SEM.

32. Google/Search Engine Ad Networks

33. Paid Text/Image/Video Ads

34. SMM
 Social Media Marketing refers to
communicating and interacting with consumer
through social networking websites such as
Facebook.
 Audience wants to interact!
 Social Media has become an active
marketing tool for companies, as it helps
them create talkability about their brands.
 Even consumers prefer brands which are
more responsive and listen to what they
have to say.

35. Social Media Stats
 More than 6 million Facebook users in the Pakistan,
which makes it 28th country among all that are listed
on Facebook.
 Facebook users in Pakistan are projected to increase
to 10 million by 2014.
 The largest age group (50%) is currently 18 - 24 with
total of 3,225,560 users, followed by the users in the
age of 25 – 34 (26%).

36. Mobile Marketing

37. Mobile Accessibility
 Through
 SMS and Short Codes
 Apps
 eBook
 Responsive web design
 Social Media
 Youtube video
 Landing pages
 Instant CALL on website.
 Skype, Whatsapp.

38. Mobile Marketing
Ideas

39. Want to know more?
We are just a call or email way
923222140410
amin.lalani@tcbworkplace.com